Bobby McFerrin
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
580,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:30:11 UTC
Genres
Scores
Biography
Born into a musical family in New York City, Bobby McFerrin drew inspiration from his parents, both classical singers, and a diverse range of musical influences. His breakthrough came in the 1980s with albums like "The Voice" and "Simple Pleasures," featuring the iconic track "Don't Worry, Be Happy." Through collaborations, solo projects, and conducting various symphonies, McFerrin has cemented his legacy as a versatile artist, earning accolades such as the NEA Jazz Master title and a Grammy Lifetime Achievement Award.
Bobby McFerrin is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (66%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (51,600 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 580,000 · Engagements 1,120 · Rate 0.2% Posts 28 · Views 51,600 · Avg Likes 1,059 · Avg Comments 59 · Avg Views 51,600 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 36% 25-34: 35% 35-44: 15% 45-64: 9% |
Largest: 18-24 (36%); next: 25-34 (35%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (22%) BRAZIL (7%) UNITED KINGDOM (4%) RUSSIA (4%) INDIA (4%) |
Top regions: UNITED STATES (22%), BRAZIL (7%), UNITED KINGDOM (4%) |
| Platform Engagement | Youtube: 51,600 avg views/post | Best reach: Youtube 51,600 avg views; best engagement: Youtube 1,059 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Bobby McFerrin
The map shows every radio station that aired Bobby McFerrin today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:31:41 | Don't Worry Be Happy - Single Version | ORF Ö2 Radio Oberösterreich | Linz, AT | 9 |
| 2025-08-21 07:28:48 | Don't Worry Be Happy - Single Version | New Style Radio | Birmingham, GB | 39 |
| 2025-08-21 07:27:32 | Dance With Me | GPB Radio 1 | Tbilisi, GE | 235 |
| 2025-08-21 06:53:32 | Don't Worry Be Happy - Single Version | Radio Inconfidentes | Belo Horizonte, MG, BR | 224 |
| 2025-08-21 06:41:35 | Friends | Itapema FM | Joinville, BR | 236 |
| 2025-08-21 06:28:35 | Don't Worry Be Happy - Single Version | New Style Radio | Birmingham, GB | 40 |
| 2025-08-21 06:24:39 | Don't Worry Be Happy - Single Version | Plum'fm | Sérent, FR | 222 |
| 2025-08-21 06:09:30 | Don't Worry Be Happy - Single Version | Radio Verona | Verona, IT | 220 |
| 2025-08-21 05:36:21 | Don't Worry Be Happy - Single Version | Rádio Renascença | Lisbon, PT | 207 |
| 2025-08-21 05:34:21 | Don't Worry Be Happy - Single Version | Ndr 90.3 | Hamburg, DE | 225 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |