Bob the Drag Queen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-18
6,000,048
Social Media Followers
As of 2025-09-18
00:00:00
Hours Airplay
Updated 2025-10-03 21:08:52 UTC
Genres
Scores
Biography
Bob the Drag Queen builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a female-leaning (53%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (69,000 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Sugarpill Cosmetics, Grindr, Arctic Fox hair Color point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,000,048 · Engagements 14,640 · Rate 0.2% Posts 2,256 · Views 102,979 · Avg Likes 14,287 · Avg Comments 330 · Avg Views 102,979 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 33% 13-17: 6% 35-44: 6% |
Largest: 18-24 (53%); next: 25-34 (33%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
UNITED STATES (49%) UNITED KINGDOM (14%) CANADA (7%) BRAZIL (5%) AUSTRALIA (4%) |
Top regions: UNITED STATES (49%), UNITED KINGDOM (14%), CANADA (7%) |
| Platform Engagement | Instagram: 5,138 avg likes/post · Tiktok: 69,000 avg views/post · Youtube: 33,979 avg views/post | Best reach: Tiktok 69,000 avg views; best engagement: Tiktok 7,627 avg likes |
Top Brand Affinities
Sugarpill Cosmetics
Grindr
Arctic Fox hair Color
MATTEL
Lime Crime
Barbie
Glossier
NYX Cosmetics
Showtime
BH Cosmetics
Verizon
Lush
| Brand | Category | Score |
|---|---|---|
| Sugarpill Cosmetics | 48.31 | |
| Grindr | 31.31 | |
| Arctic Fox hair Color | 15.59 | |
| MATTEL | 9.84 | |
| Lime Crime | 9.39 | |
| Barbie | 9.38 | |
| Glossier | 6.87 | |
| NYX Cosmetics | 6.49 | |
| Showtime | 6.40 | |
| BH Cosmetics | 6.30 | |
| Verizon | 6.15 | |
| Lush | 5.98 | |
| Urban Decay Cosmetics | 5.93 | |
| Hot Topic | 5.88 | |
| boohoo | 5.71 | |
| Smashbox | 5.64 | |
| Fenty beauty | 5.51 | |
| Anastasia Beverly Hills | 5.38 | |
| Benefit Cosmetics | 5.35 | |
| Steve Madden | 5.19 | |
| ULTA Beauty | 5.10 | |
| American Eagle | 4.97 | |
| ASOS | 4.82 | |
| NORDSTROM | 4.68 | |
| Too Faced Cosmetics | 4.27 | |
| Make Up For Ever | 4.11 | |
| NARS Cosmetics | 4.08 | |
| Marc Jacobs | 4.04 | |
| Tarte Cosmetics | 3.97 | |
| Comedy Central | 3.95 | |
| Kickstarter | 3.93 | |
| Pfizer | 3.91 | |
| Taco Bell | 3.67 | |
| Gillette | 3.60 | |
| Busch | 3.59 | |
| Pokemon Go | 3.55 | |
| Lollapalooza | 3.54 | |
| Final Fantasy | 3.53 | |
| Sephora | 3.48 | |
| Oculus | 3.48 | |
| Cartoon Network | 3.38 | |
| Primark | 3.37 | |
| Polaroid | 3.33 | |
| Sunnies Studios | 3.24 | |
| OLD NAVY | 3.23 | |
| Vogue | 3.20 | |
| Urban Outfitters | 3.17 | |
| Columbia Pictures | 3.10 | |
| Dr. Martens | 3.10 | |
| MAC Cosmetics | 3.04 |
Official Profiles
Login to view Contact
LoginArtist: Bob the Drag Queen
The map shows every radio station that aired Bob the Drag Queen today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |