Bob Seger Brand Affinity ranks highest Live Nation at 28.00% . Very Strong. Score DMDB 66.57% | Fanbase 60.32%

Bob Seger — country artist from US.

Bob Seger, a Michigan-born musician, transitioned from a hard-driving rocker to a popular heartland rock artist in the '70s. His distinctively American sound…

Bob Seger

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbb-93b3-0c1e-a72b-a0369fe50396

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Genres

countrycountry rockrockrockalbum rockhard rockheartland rocksoft rockblues rockclassic rockmellow golddetroit rockpop rockgarage rockfolk & traditionalfolk rock

Influential: 66.57% Fanbase: 60.32% Trending: 69.69%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 28.00% • Very Strong

As of 2025-09-09

768,936

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.57% | Fanbase 60.32% | Trending 69.69% | CAREER STAGE: MAINSTREAM

Biography

Bob Seger, a Michigan-born musician, transitioned from a hard-driving rocker to a popular heartland rock artist in the '70s. His distinctively American sound combined elements of garage rock, soul, and R&B. Seger gained national recognition in 1976 with the success of Live Bullet and Night Moves, leading to a string of platinum-selling albums over the next two decades.

Starting his music career in 1961, Seger went through various band formations before forming the Silver Bullet Band. His albums, including Night Moves and Stranger in Town, produced hit singles and solidified his status as a prominent American rocker. Despite fluctuations in band membership and recording output, Seger maintained a dedicated fan base and continued to release successful albums, such as Ride Out in 2014 and I Knew You When in 2017.

Report Date: 2025-09-09

Bob Seger performs best with fans in the 45-64 range, concentrated in UNITED STATES, CANADA, BRAZIL. Audience composition is heavily male (64%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 7,999 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, General Motors, Oldsmobile, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Bob Seger is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bob Seger score 0.51% — Low bucket.

Brand: Live NationBrand: General MotorsBrand: Oldsmobile

Followers:768,936

Engagements:3,925

Rate:0.5%

Posts:453

Avg Likes:3,895

Avg Comments:119

Avg Views:7,999

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 768,936 · Engagements 3,925 · Rate 0.5% Posts 453 · Views 7,999 · Avg Likes 3,895 · Avg Comments 119 · Avg Views 7,999	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 30% 25-34: 26% 35-44: 23% 18-24: 18%	Largest: 45-64 (30%); next: 25-34 (26%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (61%) CANADA (8%) BRAZIL (5%) UNITED KINGDOM (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (61%), CANADA (8%), BRAZIL (5%)
Platform Engagement	Instagram: 3,307 avg likes/post · Youtube: 7,999 avg views/post	Best reach: Youtube 7,999 avg views; best engagement: Instagram 3,307 avg likes

Top Brand Affinities

Live Nation

Score: 28.00

General Motors

Score: 21.32

Oldsmobile

Score: 17.80

Barstool Sports

Score: 13.38

Margaritaville

Score: 9.09

Pontiac

Score: 8.21

Coors

Score: 8.03

Kroger

Score: 7.75

iHeartRadio Music Awards

Score: 7.51

Amazon Music

Score: 7.27

Bud Light

Score: 6.17

Walgreens

Score: 6.12

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Top Brand Affinities

Brand	Category	Score
Live Nation		28.00
General Motors		21.32
Oldsmobile		17.80
Barstool Sports		13.38
Margaritaville		9.09
Pontiac		8.21
Coors		8.03
Kroger		7.75
iHeartRadio Music Awards		7.51
Amazon Music		7.27
Bud Light		6.17
Walgreens		6.12
Nixon		5.66
Verizon		5.36
Cadillac		5.26
Publix		5.15
Macy's		5.11
The Home Depot		4.93
Paramount Pictures		4.81
Busch		4.79
Budweiser		4.73
NHL		4.70
NBC		4.62
GMC		4.06
Columbia Pictures		4.01
Harley-Davidson		4.00
Lollapalooza		3.89
Gillette		3.83
Taco Bell		3.75
NFL		3.75
Heinz		3.65
Holden		3.59
Pfizer		3.56
Walmart		3.47
Baileys		3.39
Jeep		3.37
ESPN		3.37
Chevrolet		3.33
Martini		3.18
Warner Bros		3.14
Monster Beverage		3.12
Chrysler		3.11
Snoopy And The Peanuts Gang		3.08
AMC		2.92
Carhartt		2.89
Jack Daniels		2.89
Comedy Central		2.85
MTV		2.81
WWE		2.73
Dodge		2.59