Bob Schneider

Bob Schneider

Country: US | Gender: male

Influential: 54.63% Fanbase: 32.59% Trending: 65.65%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 23.18% • Very Strong

As of 2025-09-08

40,210

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 20:03:54 UTC

Genres

popneo mellowindie poppoprockrockpop rockalternativealternative americanachildren's musicchildren's musicfolk & traditionalsinger/songwriter

Scores

Score: DMDB 54.60% | Fanbase 32.60% | Trending 65.70% | CAREER STAGE: MID_LEVEL

Biography

Austin-based musician Bob Schneider is celebrated for his genre-blending sound that encompasses folk, rock, rap, funk, and more, earning him the nickname "FRUNK." Drawing inspiration from the '70s with a modern twist, Schneider's lyrics touch on themes of alienation, addiction, and lost romance, showcasing a playful yet powerful approach. With over 59 Austin Music Awards to his name, including Best Album and Best Songwriter, Schneider is recognized as the most decorated artist in the city's music history.

Beyond Austin, Schneider has garnered national acclaim, particularly with his major-label debut album "Lonelyland." As a fiercely-independent artist, he founded Shockorama Records to maintain creative freedom and connect with his fan base through over a dozen albums and more than 1,000 songs. Alongside his musical endeavors, Schneider is a published author and visual artist, maintaining a busy schedule of live performances while continuing to create and innovate in the music industry.
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Bob Schneider Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Bob Schneider builds repeat engagement among 35-44 & 45-64 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (1,012 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Live Nation, Houston Livestock Show and Rodeo, Southwest Airlines point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bob Schneider score 0.35%Low bucket.
Brand: Live NationBrand: Houston Livestock Show and RodeoBrand: Southwest Airlines
Followers:40,210
Engagements:141
Rate:0.4%
Posts:2,034
Views:1,227
Avg Likes:133
Avg Comments:8
Avg Views:1,227

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 40,210 · Engagements 141 · Rate 0.4%
Posts 2,034 · Views 1,227 · Avg Likes 133 · Avg Comments 8 · Avg Views 1,227
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 29%
45-64: 29%
25-34: 27%
18-24: 13%
Largest: 35-44 (29%); next: 45-64 (29%)
Gender Split Female: 44%
Male: 56%
Non-binary/Other: 0%
Skews male (56%)
Top Countries UNITED STATES (79%)
UNITED KINGDOM (5%)
CANADA (4%)
NIGERIA (3%)
BRAZIL (2%)
Top regions: UNITED STATES (79%), UNITED KINGDOM (5%), CANADA (4%)
Platform Engagement Instagram: 93 avg likes/post · Tiktok: 1,012 avg views/post · Youtube: 215 avg views/post Best reach: Tiktok 1,012 avg views; best engagement: Instagram 93 avg likes

Top Brand Affinities

Live Nation
Score: 23.18
Houston Livestock Show and Rodeo
Score: 19.83
Southwest Airlines
Score: 16.36
Miller Lite
Score: 15.17
Society6
Score: 15.06
Paramount Pictures
Score: 12.76
Coors
Score: 11.55
Margaritaville
Score: 8.05
Amazon Music
Score: 7.76
Kroger
Score: 7.60
United
Score: 7.48
The Home Depot
Score: 6.52
Brand Category Score
Live Nation 23.18
Houston Livestock Show and Rodeo 19.83
Southwest Airlines 16.36
Miller Lite 15.17
Society6 15.06
Paramount Pictures 12.76
Coors 11.55
Margaritaville 8.05
Amazon Music 7.76
Kroger 7.60
United 7.48
The Home Depot 6.52
Kickstarter 5.97
Free People 5.59
BarkBox 5.15
Anthropologie 4.95
Verizon 4.68
Pacific Northwest Wonderland 4.47
Comedy Central 4.44
NBC 4.37
Pilsner Urquell 4.35
Columbia Pictures 4.23
Airbnb 4.21
NORDSTROM 4.12
Spotify Music 4.03
Holden 3.95
Costco 3.95
Showtime 3.90
ESPN 3.89
Target 3.89
iHeartRadio Music Awards 3.86
Taco Bell 3.58
Cadillac 3.54
Faber-Castell 3.51
Busch 3.41
PetSmart 3.35
Leica 3.31
Prismacolor 3.28
The Olympic Games 3.28
Lululemon Athletica 3.19
Emporium 3.13
NHL 3.07
NFL 3.01
Carhartt 2.96
Bellagio 2.91
Martini 2.66
Nickelodeon 2.66
Chipotle Mexican Grill 2.53
Tinder 2.51
Pixar 2.48

Official Profiles

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Artist: Bob Schneider

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Bob Schneider today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 06:30:14 40 Dogs (Like Romeo and Juliet) KRVM Eugene, US 251
2025-08-21 06:11:52 40 Dogs (Like Romeo and Juliet) WMWV Concord, US 251
2025-08-21 05:28:24 Swimming in the Sea WMVY Edgartown, US 201
2025-08-21 02:15:33 Big Blue Sea KGSR-HD2 Austin City Limits Radio Austin, US 239

Popularity (2025-10-02)

Platform%
No data.