Bob Mould

Bob Mould

Country: US | Gender: male

Influential: 57.27% Fanbase: 38.56% Trending: 66.62%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 53.95% • Very Strong

As of 2025-08-15

56,666

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 22:10:32 UTC

Genres

poppower popalternative popindie poprockpermanent waveroots rockrockpunk rockalternativealternative rockalternative countryalternativegbvfi

Scores

Score: DMDB 57.30% | Fanbase 38.60% | Trending 66.60% | CAREER STAGE: MID_LEVEL

Biography

Bob Mould transitioned from his hardcore punk roots with Hüsker Dü to a respected figure in alternative rock, maintaining his integrity and passion throughout his decades-long career. After Hüsker Dü disbanded, Mould delved into solo work with introspective albums like Workbook before forming the band Sugar, achieving critical success with albums like Copper Blue and File Under: Easy Listening. Mould continued to evolve his sound, incorporating electronic elements before returning to his guitar-driven roots on later albums like Sunshine Rock and Blue Hearts.

Born in Malone, New York, Mould found his musical inspiration in punk rock, forming Hüsker Dü in 1979 with Grant Hart. The band's critical breakthrough with Zen Arcade led to a major label deal, but personal struggles led to their breakup in 1987. Mould pursued a successful solo career with albums like Workbook and Black Sheets of Rain before forming Sugar in 1992. After Sugar disbanded, Mould continued to push boundaries with electronic music before returning to his rock roots, releasing acclaimed albums like Silver Age and Beauty & Ruin. His latest work, Sunshine Rock and Blue Hearts, showcases his continued relevance and artistic prowess.
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Bob Mould Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Bob Mould stands out with 35-44 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is heavily male (88%), and content lands hardest on Youtube, where posts average 5,326 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ampeg, MOOG, Warner Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Bob Mould a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bob Mould score 1.49%Moderate bucket.
Brand: AmpegBrand: MOOGBrand: Warner Music
Followers:56,666
Engagements:846
Rate:1.5%
Posts:600
Views:5,326
Avg Likes:838
Avg Comments:20
Avg Views:5,326

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 56,666 · Engagements 846 · Rate 1.5%
Posts 600 · Views 5,326 · Avg Likes 838 · Avg Comments 20 · Avg Views 5,326
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 31%
25-34: 30%
45-64: 26%
18-24: 12%
Largest: 35-44 (31%); next: 25-34 (30%)
Gender Split Female: 12%
Male: 88%
Non-binary/Other: 0%
Skews male (88%)
Top Countries UNITED STATES (43%)
UNITED KINGDOM (12%)
BRAZIL (9%)
ITALY (6%)
CANADA (6%)
Top regions: UNITED STATES (43%), UNITED KINGDOM (12%), BRAZIL (9%)
Platform Engagement Instagram: 716 avg likes/post · Youtube: 5,326 avg views/post Best reach: Youtube 5,326 avg views; best engagement: Instagram 716 avg likes

Top Brand Affinities

Ampeg
Audio & Music Gear
Score: 53.95
MOOG
Automotive
Score: 23.71
Warner Music
Entertainment & Media
Score: 22.19
Mixcloud
Entertainment & Media
Score: 13.01
Sennheiser
Audio & Music Gear
Score: 9.20
Amazon Music
Entertainment & Media
Score: 9.05
Kickstarter
E-commerce & Marketplaces
Score: 7.94
Pro Tools
Tools, DIY & Garden
Score: 7.48
Paramount Pictures
Entertainment
Score: 7.07
Spotify Music
Entertainment & Media
Score: 7.00
Lollapalooza
Entertainment
Score: 6.66
Pilsner Urquell
Alcoholic Beverages
Score: 6.28
Brand Category Score
Ampeg Audio & Music Gear 53.95
MOOG Automotive 23.71
Warner Music Entertainment & Media 22.19
Mixcloud Entertainment & Media 13.01
Sennheiser Audio & Music Gear 9.20
Amazon Music Entertainment & Media 9.05
Kickstarter E-commerce & Marketplaces 7.94
Pro Tools Tools, DIY & Garden 7.48
Paramount Pictures Entertainment 7.07
Spotify Music Entertainment & Media 7.00
Lollapalooza Entertainment 6.66
Pilsner Urquell Alcoholic Beverages 6.28
Nixon Jewelry & Watches 6.23
Columbia Pictures Entertainment 5.55
Jameson Alcoholic Beverages 5.36
Walgreens Health & Wellness 5.19
Coors Alcoholic Beverages 5.03
Ableton Audio & Music Gear 4.99
NHL Sports & Outdoors 4.90
Guinness Alcoholic Beverages 4.84
Kroger Grocery & Pantry 4.78
Hurley Apparel & Fashion 4.74
Leica Cameras & Photography 4.63
MTV Entertainment 4.57
Warner Bros Entertainment 4.39
Gillette Beauty & Personal Care 4.00
Oculus Consumer Electronics 3.92
Verizon Telecom & Internet Services 3.91
Bethesda Softworks Gaming & Esports (Software/Titles) 3.80
Holden Automotive 3.74
Pfizer Health & Wellness 3.70
Comedy Central Entertainment & Media 3.41
Budweiser Beverages 3.40
BBC Apparel & Fashion 3.24
Heinz Food & Snacks 3.18
Cadillac Automotive 3.09
NBC Entertainment & Media 2.99
WWE Entertainment 2.98
Philips Consumer Electronics 2.95
Nickelodeon Entertainment 2.94
Star Wars Entertainment 2.90
Emporium Apparel & Fashion 2.89
Polaroid Cameras & Photography 2.66
Coachella Apparel & Fashion 2.63
Pixar Entertainment 2.60
Showtime Entertainment 2.58
Lego Toys & Games 2.57
Kodak Cameras & Photography 2.54
Snoopy And The Peanuts Gang Entertainment 2.51
Costco Grocery & Pantry 2.50

Official Profiles

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Artist: Bob Mould

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Bob Mould today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-26)

Total: 58,600

PLATFORM TOTAL %
Spotify Spotify 58,600 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 06:59:27 The Final Years WFUV New York City, US 43
2025-08-21 05:45:24 The Final Years KXT Dallas, US 50
2025-08-21 05:44:40 The Final Years KJAC Fort Collins, US 59
2025-08-21 05:40:48 Here We Go Crazy KCMP The Current Twin Cities, US 163
2025-08-21 04:44:09 The Final Years WMOT Nashville, US 56
2025-08-21 03:45:14 The Final Years WUMB Boston, US 56
2025-08-21 03:43:34 The Final Years Morehead State Public Radio (MSPR) Morehead, US 55
2025-08-21 03:42:38 The Final Years KNBA Anchorage, US 56
2025-08-21 02:49:56 Here We Go Crazy KTBG Warrensburg, US 165
2025-08-21 01:43:28 The Final Years WRUR Rochester, NY, US 44

Popularity (2025-10-02)

Platform%
No data.