
Bob Mould
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
56,666
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 22:10:32 UTC
Genres
Scores
Biography
Born in Malone, New York, Mould found his musical inspiration in punk rock, forming Hüsker Dü in 1979 with Grant Hart. The band's critical breakthrough with Zen Arcade led to a major label deal, but personal struggles led to their breakup in 1987. Mould pursued a successful solo career with albums like Workbook and Black Sheets of Rain before forming Sugar in 1992. After Sugar disbanded, Mould continued to push boundaries with electronic music before returning to his rock roots, releasing acclaimed albums like Silver Age and Beauty & Ruin. His latest work, Sunshine Rock and Blue Hearts, showcases his continued relevance and artistic prowess.
Bob Mould stands out with 35-44 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is heavily male (88%), and content lands hardest on Youtube, where posts average 5,326 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ampeg, MOOG, Warner Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Bob Mould a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 56,666 · Engagements 846 · Rate 1.5% Posts 600 · Views 5,326 · Avg Likes 838 · Avg Comments 20 · Avg Views 5,326 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
35-44: 31% 25-34: 30% 45-64: 26% 18-24: 12% |
Largest: 35-44 (31%); next: 25-34 (30%) |
Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
Top Countries |
UNITED STATES (43%) UNITED KINGDOM (12%) BRAZIL (9%) ITALY (6%) CANADA (6%) |
Top regions: UNITED STATES (43%), UNITED KINGDOM (12%), BRAZIL (9%) |
Platform Engagement | Instagram: 716 avg likes/post · Youtube: 5,326 avg views/post | Best reach: Youtube 5,326 avg views; best engagement: Instagram 716 avg likes |
Top Brand Affinities
Ampeg
MOOG
Warner Music
Mixcloud
Sennheiser
Amazon Music
Kickstarter
Pro Tools
Paramount Pictures
Spotify Music
Lollapalooza
Pilsner Urquell
Brand | Category | Score |
---|---|---|
Ampeg | Audio & Music Gear | 53.95 |
MOOG | Automotive | 23.71 |
Warner Music | Entertainment & Media | 22.19 |
Mixcloud | Entertainment & Media | 13.01 |
Sennheiser | Audio & Music Gear | 9.20 |
Amazon Music | Entertainment & Media | 9.05 |
Kickstarter | E-commerce & Marketplaces | 7.94 |
Pro Tools | Tools, DIY & Garden | 7.48 |
Paramount Pictures | Entertainment | 7.07 |
Spotify Music | Entertainment & Media | 7.00 |
Lollapalooza | Entertainment | 6.66 |
Pilsner Urquell | Alcoholic Beverages | 6.28 |
Nixon | Jewelry & Watches | 6.23 |
Columbia Pictures | Entertainment | 5.55 |
Jameson | Alcoholic Beverages | 5.36 |
Walgreens | Health & Wellness | 5.19 |
Coors | Alcoholic Beverages | 5.03 |
Ableton | Audio & Music Gear | 4.99 |
NHL | Sports & Outdoors | 4.90 |
Guinness | Alcoholic Beverages | 4.84 |
Kroger | Grocery & Pantry | 4.78 |
Hurley | Apparel & Fashion | 4.74 |
Leica | Cameras & Photography | 4.63 |
MTV | Entertainment | 4.57 |
Warner Bros | Entertainment | 4.39 |
Gillette | Beauty & Personal Care | 4.00 |
Oculus | Consumer Electronics | 3.92 |
Verizon | Telecom & Internet Services | 3.91 |
Bethesda Softworks | Gaming & Esports (Software/Titles) | 3.80 |
Holden | Automotive | 3.74 |
Pfizer | Health & Wellness | 3.70 |
Comedy Central | Entertainment & Media | 3.41 |
Budweiser | Beverages | 3.40 |
BBC | Apparel & Fashion | 3.24 |
Heinz | Food & Snacks | 3.18 |
Cadillac | Automotive | 3.09 |
NBC | Entertainment & Media | 2.99 |
WWE | Entertainment | 2.98 |
Philips | Consumer Electronics | 2.95 |
Nickelodeon | Entertainment | 2.94 |
Star Wars | Entertainment | 2.90 |
Emporium | Apparel & Fashion | 2.89 |
Polaroid | Cameras & Photography | 2.66 |
Coachella | Apparel & Fashion | 2.63 |
Pixar | Entertainment | 2.60 |
Showtime | Entertainment | 2.58 |
Lego | Toys & Games | 2.57 |
Kodak | Cameras & Photography | 2.54 |
Snoopy And The Peanuts Gang | Entertainment | 2.51 |
Costco | Grocery & Pantry | 2.50 |
Official Profiles
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LoginArtist: Bob Mould
The map shows every radio station that aired Bob Mould today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 58,600
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 06:59:27 | The Final Years | WFUV | New York City, US | 43 |
2025-08-21 05:45:24 | The Final Years | KXT | Dallas, US | 50 |
2025-08-21 05:44:40 | The Final Years | KJAC | Fort Collins, US | 59 |
2025-08-21 05:40:48 | Here We Go Crazy | KCMP The Current | Twin Cities, US | 163 |
2025-08-21 04:44:09 | The Final Years | WMOT | Nashville, US | 56 |
2025-08-21 03:45:14 | The Final Years | WUMB | Boston, US | 56 |
2025-08-21 03:43:34 | The Final Years | Morehead State Public Radio (MSPR) | Morehead, US | 55 |
2025-08-21 03:42:38 | The Final Years | KNBA | Anchorage, US | 56 |
2025-08-21 02:49:56 | Here We Go Crazy | KTBG | Warrensburg, US | 165 |
2025-08-21 01:43:28 | The Final Years | WRUR | Rochester, NY, US | 44 |
Popularity (2025-10-02)
Platform | % |
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