Bob Marley Brand Affinity ranks highest Bajaj at 4.59% . Very Strong. Score DMDB 59.31% | Fanbase 74.24%

Bob Marley — reggae artist from JM.

Bob Marley, born in 1945 in Nine Mile, Jamaica, was a musician known for addressing social and political issues through his music. Alongside Peter Tosh and…

Bob Marley

Recognizable

Country: JM | Artist ID: 11e83fdf-c790-c402-a35b-aa1c026db3d8

Find Artist

Genres

reggaereggae

Influential: 59.31% Fanbase: 74.24% Trending: 51.84%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Bajaj • 4.59% • Very Strong

As of 2025-09-09

15,655,270

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.31% | Fanbase 74.24% | Trending 51.84% | CAREER STAGE: MAINSTREAM

Biography

Bob Marley, born in 1945 in Nine Mile, Jamaica, was a musician known for addressing social and political issues through his music. Alongside Peter Tosh and Bunny Wailer, he formed The Wailers and transitioned from ska to reggae. Marley's music drew influence from various Black styles, including funk, soul, and disco.

Despite his association with Jamaica, Marley's music resonated globally, advocating for themes such as colonialism, poverty, and political agency. His songs, such as "Get Up, Stand Up" and "Redemption Song," reflected his frustration with societal injustices. Marley's ability to blend catchy melodies with meaningful lyrics made him a prominent figure in both reggae and punk rock scenes.

Report Date: 2025-09-09

Bob Marley speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, INDIA. Composition is heavily male (74%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (54,843 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Bajaj, Matrix, Carhartt, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bob Marley score 0.18% — Low bucket.

Brand: BajajBrand: MatrixBrand: Carhartt

Followers:15,655,270

Engagements:28,824

Rate:0.2%

Posts:4,555

Avg Likes:28,792

Avg Comments:222

Avg Views:54,843

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,655,270 · Engagements 28,824 · Rate 0.2% Posts 4,555 · Views 54,843 · Avg Likes 28,792 · Avg Comments 222 · Avg Views 54,843	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 37% 35-44: 13% 45-64: 6%	Largest: 18-24 (39%); next: 25-34 (37%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (17%) BRAZIL (12%) INDIA (6%) INDONESIA (5%) FRANCE (4%)	Top regions: UNITED STATES (17%), BRAZIL (12%), INDIA (6%)
Platform Engagement	Instagram: 27,659 avg likes/post · Youtube: 54,843 avg views/post	Best reach: Youtube 54,843 avg views; best engagement: Instagram 27,659 avg likes

Top Brand Affinities

Bajaj

Score: 4.59

Matrix

Score: 2.58

Carhartt

Score: 2.53

Lollapalooza

Score: 2.31

Dr. Martens

Score: 2.23

AMC

Score: 2.17

SoundCloud

Score: 2.16

Dolce & Gabbana

Score: 2.07

Jaguar

Score: 2.00

Beats Electronics

Score: 1.93

Kodak

Score: 1.84

Heineken

Score: 1.81

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Top Brand Affinities

Brand	Category	Score
Bajaj		4.59
Matrix		2.58
Carhartt		2.53
Lollapalooza		2.31
Dr. Martens		2.23
AMC		2.17
SoundCloud		2.16
Dolce & Gabbana		2.07
Jaguar		2.00
Beats Electronics		1.93
Kodak		1.84
Heineken		1.81
Sprite		1.79
musical.ly		1.78
Cafecito		1.78
NBA		1.77
Los Angeles Lakers		1.77
Red Bull		1.68
KTM		1.66
Harley-Davidson		1.64
Ducati		1.64
Spotify Music		1.62
NFL		1.57
National Geographic		1.51
GoPro		1.47
The North Face		1.46
Warner Bros		1.45
Sneakerhead		1.45
Herbalife		1.44
Cadillac		1.42
shein		1.41
Guinness		1.39
Volkswagen		1.33
Versace		1.32
SheInside		1.29
UFC		1.25
Tesla Motors		1.24
Grand Theft Auto		1.24
Yamaha		1.23
DC Entertainment		1.23
Polo Ralph Lauren		1.21
Snapseed		1.20
FashionNova		1.19
New Balance		1.18
Puma		1.18
BBC		1.14
FIFA		1.13
Universal		1.13
Pepsi		1.12
Coachella		1.11