Bob Marley
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
15,655,270
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:11 UTC
Genres
Biography
Despite his association with Jamaica, Marley's music resonated globally, advocating for themes such as colonialism, poverty, and political agency. His songs, such as "Get Up, Stand Up" and "Redemption Song," reflected his frustration with societal injustices. Marley's ability to blend catchy melodies with meaningful lyrics made him a prominent figure in both reggae and punk rock scenes.
Bob Marley speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, INDIA. Composition is heavily male (74%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (54,843 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Bajaj, Matrix, Carhartt, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,655,270 · Engagements 28,824 · Rate 0.2% Posts 4,555 · Views 54,843 · Avg Likes 28,792 · Avg Comments 222 · Avg Views 54,843 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 37% 35-44: 13% 45-64: 6% |
Largest: 18-24 (39%); next: 25-34 (37%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (12%) INDIA (6%) INDONESIA (5%) FRANCE (4%) |
Top regions: UNITED STATES (17%), BRAZIL (12%), INDIA (6%) |
| Platform Engagement | Instagram: 27,659 avg likes/post · Youtube: 54,843 avg views/post | Best reach: Youtube 54,843 avg views; best engagement: Instagram 27,659 avg likes |
Top Brand Affinities
Bajaj
Matrix
Carhartt
Lollapalooza
Dr. Martens
AMC
SoundCloud
Dolce & Gabbana
Jaguar
Beats Electronics
Kodak
Heineken
| Brand | Category | Score |
|---|---|---|
| Bajaj | 4.59 | |
| Matrix | 2.58 | |
| Carhartt | 2.53 | |
| Lollapalooza | 2.31 | |
| Dr. Martens | 2.23 | |
| AMC | 2.17 | |
| SoundCloud | 2.16 | |
| Dolce & Gabbana | 2.07 | |
| Jaguar | 2.00 | |
| Beats Electronics | 1.93 | |
| Kodak | 1.84 | |
| Heineken | 1.81 | |
| Sprite | 1.79 | |
| musical.ly | 1.78 | |
| Cafecito | 1.78 | |
| NBA | 1.77 | |
| Los Angeles Lakers | 1.77 | |
| Red Bull | 1.68 | |
| KTM | 1.66 | |
| Harley-Davidson | 1.64 | |
| Ducati | 1.64 | |
| Spotify Music | 1.62 | |
| NFL | 1.57 | |
| National Geographic | 1.51 | |
| GoPro | 1.47 | |
| The North Face | 1.46 | |
| Warner Bros | 1.45 | |
| Sneakerhead | 1.45 | |
| Herbalife | 1.44 | |
| Cadillac | 1.42 | |
| shein | 1.41 | |
| Guinness | 1.39 | |
| Volkswagen | 1.33 | |
| Versace | 1.32 | |
| SheInside | 1.29 | |
| UFC | 1.25 | |
| Tesla Motors | 1.24 | |
| Grand Theft Auto | 1.24 | |
| Yamaha | 1.23 | |
| DC Entertainment | 1.23 | |
| Polo Ralph Lauren | 1.21 | |
| Snapseed | 1.20 | |
| FashionNova | 1.19 | |
| New Balance | 1.18 | |
| Puma | 1.18 | |
| BBC | 1.14 | |
| FIFA | 1.13 | |
| Universal | 1.13 | |
| Pepsi | 1.12 | |
| Coachella | 1.11 |
Official Profiles
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LoginArtist: Bob Marley
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-11 03:00 UTC | Closer To The Sun 2026 | Hard Rock Hotel Riviera Maya | Tulum, Mexico | — |
