Boards of Canada
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
111,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-12-29 20:25:21 UTC
Genres
Biography
Michael Sandison and Marcus Eoin, the brothers behind Boards of Canada, have roots in Scotland and Canada. Formed in 1986, the duo drew inspiration from their upbringing and early experiments with music production. They garnered attention with releases like Twoism and Hi Scores before achieving widespread acclaim with Music Has the Right to Children. Their unique approach to production, incorporating analog equipment and enigmatic themes, has solidified their status as electronic music pioneers. Through remixes and occasional live performances, Boards of Canada continue to captivate listeners with their distinctive sound and enigmatic presence in the music world.
Boards of Canada is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (80%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (296,102 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 111,000 · Engagements 5,781 · Rate 5.2% Posts 4 · Views 296,102 · Avg Likes 5,048 · Avg Comments 733 · Avg Views 296,102 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 29% 35-44: 18% 45-64: 7% |
Largest: 25-34 (42%); next: 18-24 (29%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (30%) UNITED KINGDOM (10%) CANADA (7%) FRANCE (6%) BRAZIL (3%) |
Top regions: UNITED STATES (30%), UNITED KINGDOM (10%), CANADA (7%) |
| Platform Engagement | Youtube: 296,102 avg views/post | Best reach: Youtube 296,102 avg views; best engagement: Youtube 5,048 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Boards of Canada
The map shows every radio station that aired Boards of Canada today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
