bôa Brand Affinity ranks highest Five Nights at Freddy's at 14.65% . Very Strong. Score DMDB 55.48% | Fanbase 41.27%

bôa — pop artist from GB.

bôa is a British alt-rock band that originated in London in 1992, founded by Ed Herten, Paul Turrell, Steve Rodgers, Alex Caird, Jasmine Rodgers, and Ben…

bôa

Established

Country: GB | Artist ID: b8a1b7c0-71c9-4e65-9e51-d5b868548052

Find Artist

Genres

poppopalternativealternativeelectronicelectronic

Influential: 55.48% Fanbase: 41.27% Trending: 62.59%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Five Nights at Freddy's • 14.65% • Very Strong

As of 2025-09-09

1,349,918

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.48% | Fanbase 41.27% | Trending 62.59% | CAREER STAGE: MID_LEVEL

Biography

bôa is a British alt-rock band that originated in London in 1992, founded by Ed Herten, Paul Turrell, Steve Rodgers, Alex Caird, Jasmine Rodgers, and Ben Henderson. Lee Sullivan later joined the group after Ed's departure in 1994. The band has released two studio albums, "Twilight" in 2001 and "Get There" in 2005.

Following a resurgence of interest in their track "Duvet," featured in the 1998 soundtrack of the anime series Serial Experiments Lain, bôa recently reunited with Jasmine Rodgers, Alex Caird, and Lee Sullivan as the current lineup. The band's renewed popularity on social media in late 2021 has attracted a new wave of fans, resulting in millions of streams across their discography. Responding to fan demand and their rekindled success, bôa has signed with Nettwerk Music Group and is actively creating new music in the studio.

Report Date: 2025-09-09

bôa keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, MEXICO. The composition is male-leaning (55%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 10,400 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Five Nights at Freddy's, Persona 5, Resident Evil supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist bôa score 0.32% — Low bucket.

Brand: Five Nights at Freddy'sBrand: Persona 5Brand: Resident Evil

Followers:1,349,918

Engagements:4,349

Rate:0.3%

Posts:1,645

Avg Likes:4,254

Avg Comments:51

Avg Views:12,717

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,349,918 · Engagements 4,349 · Rate 0.3% Posts 1,645 · Views 12,717 · Avg Likes 4,254 · Avg Comments 51 · Avg Views 12,717	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 27% 13-17: 9% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (27%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (21%) BRAZIL (8%) MEXICO (5%) ARGENTINA (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (21%), BRAZIL (8%), MEXICO (5%)
Platform Engagement	Instagram: 3,043 avg likes/post · Tiktok: 10,400 avg views/post · Youtube: 2,317 avg views/post	Best reach: Tiktok 10,400 avg views; best engagement: Instagram 3,043 avg likes

Top Brand Affinities

Five Nights at Freddy's

Score: 14.65

Persona 5

Score: 11.32

Resident Evil

Score: 8.81

Brandy Melville

Score: 8.79

The Last of Us

Score: 8.00

Final Fantasy

Score: 7.06

SpeedPaint

Score: 6.26

Nintendo

Score: 5.17

Gundam

Score: 3.75

Mortal Kombat

Score: 3.68

Prismacolor

Score: 3.53

League of Legends

Score: 3.51

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Top Brand Affinities

Brand	Category	Score
Five Nights at Freddy's		14.65
Persona 5		11.32
Resident Evil		8.81
Brandy Melville		8.79
The Last of Us		8.00
Final Fantasy		7.06
SpeedPaint		6.26
Nintendo		5.17
Gundam		3.75
Mortal Kombat		3.68
Prismacolor		3.53
League of Legends		3.51
Comedy Central		2.99
Sprite		2.92
Tesco		2.89
Lollapalooza		2.84
SoundCloud		2.74
Dr. Martens		2.74
Pokemon		2.73
Urban Outfitters		2.68
Polaroid		2.32
Pokemon Go		2.30
Spotify Music		2.14
CBS Television Studios		2.06
BBC		1.75
Coachella		1.70
CBS		1.67
Warner Bros		1.65
Marvel		1.59
Activision Blizzard		1.57
Fujifilm		1.37
PlayStation		1.31
Marvel Entertainment		1.24
H&M		1.18
Pepsi		1.16
Adobe		1.15
Xbox		1.11
Walmart		1.11
Star Wars		1.09
Netflix		1.05
Converse		1.03
SheInside		1.01
DC Entertainment		0.89
Sony		0.89
McDonald's		0.88
Vans		0.85
Google		0.78
HBO		0.77
Starbucks		0.77
Vogue		0.75