bôa

bôa — pop artist from GB.

bôa is a British alt-rock band that originated in London in 1992, founded by Ed Herten, Paul Turrell, Steve Rodgers, Alex Caird, Jasmine Rodgers, and Ben…

Influence: 55.48% Fanbase: 41.27% Trending: 62.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Atlus • 38.08% • Very Strong

As of 2025-09-29

1,359,473

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 10:05:52 UTC

Genres

poppopalternativealternativeelectronicelectronic

Biography

bôa is a British alt-rock band that originated in London in 1992, founded by Ed Herten, Paul Turrell, Steve Rodgers, Alex Caird, Jasmine Rodgers, and Ben Henderson. Lee Sullivan later joined the group after Ed's departure in 1994. The band has released two studio albums, "Twilight" in 2001 and "Get There" in 2005.

Following a resurgence of interest in their track "Duvet," featured in the 1998 soundtrack of the anime series Serial Experiments Lain, bôa recently reunited with Jasmine Rodgers, Alex Caird, and Lee Sullivan as the current lineup. The band's renewed popularity on social media in late 2021 has attracted a new wave of fans, resulting in millions of streams across their discography. Responding to fan demand and their rekindled success, bôa has signed with Nettwerk Music Group and is actively creating new music in the studio.

Top Brand Affinities

Report Date: 2025-09-29

bôa keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, MEXICO. The composition is male-leaning (54%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 6,852 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Atlus, Persona 5, Metal Gear Solid supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist bôa score 0.30% — Low bucket.

Brand: AtlusBrand: Persona 5Brand: Metal Gear Solid

Followers:1,359,473

Engagements:4,104

Rate:0.3%

Posts:1,720

Avg Likes:4,040

Avg Comments:39

Avg Views:9,666

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,359,473 · Engagements 4,104 · Rate 0.3% Posts 1,720 · Views 9,666 · Avg Likes 4,040 · Avg Comments 39 · Avg Views 9,666	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 13-17: 8% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (25%) BRAZIL (9%) MEXICO (5%) ARGENTINA (4%) INDONESIA (4%)	Top regions: UNITED STATES (25%), BRAZIL (9%), MEXICO (5%)
Platform Engagement	Instagram: 3,136 avg likes/post · Tiktok: 6,852 avg views/post · Youtube: 2,814 avg views/post	Best reach: Tiktok 6,852 avg views; best engagement: Instagram 3,136 avg likes

Top Brand Affinities

Atlus

Score: 38.08

Persona 5

Score: 14.78

Metal Gear Solid

Score: 13.97

Capcom

Score: 13.88

Five Nights at Freddy's

Score: 13.66

Movistar

Score: 13.32

Monster High

Score: 12.43

Sega

Score: 11.52

Square Enix

Score: 11.06

Konami

Score: 10.77

Resident Evil

Score: 8.31

Final Fantasy

Score: 8.26

Brand	Category	Score
Atlus		38.08
Persona 5		14.78
Metal Gear Solid		13.97
Capcom		13.88
Five Nights at Freddy's		13.66
Movistar		13.32
Monster High		12.43
Sega		11.52
Square Enix		11.06
Konami		10.77
Resident Evil		8.31
Final Fantasy		8.26
The Last of Us		7.92
Cartoon Network		6.01
Hot Topic		6.00
Kickstarter		5.75
SpeedPaint		5.58
Nintendo		5.24
Gundam		4.70
The Witcher		4.48
League of Legends		3.83
Prismacolor		3.62
AliExpress		3.33
Cafecito		3.28
Tesco		3.26
Lollapalooza		3.25
Comedy Central		3.09
Sprite		2.97
Pokemon		2.81
Dr. Martens		2.80
Polaroid		2.63
SoundCloud		2.63
Kodak		2.60
Pizza Hut		2.58
Pokemon Go		2.49
MTV		2.39
CBS Television Studios		2.13
Spotify Music		2.02
AMC		1.93
Forever 21		1.90
Jack Daniels		1.83
BBC		1.79
Coachella		1.74
CBS		1.72
Warner Bros		1.68
Paramount Pictures		1.66
Transformers		1.58
Marvel		1.56
Activision Blizzard		1.54
NYX Cosmetics		1.46