Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
4,948,563
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 16:56:08 UTC
Genres
Biography
Throughout her career, BoA has achieved numerous record-breaking milestones, including being the youngest female artist named ‘Best Artist’ at a major Korean music festival. She made history as the first Korean artist to top Japan’s Oricon Album chart and become a million-seller in Japan. BoA also holds the distinction of entering the Billboard 200 in 2009 with her 1st LP ‘BoA’. In addition to her singing career, she has showcased her talents in songwriting and producing, recently receiving acclaim for producing aespa’s remake of ‘Dreams Come True’.
Boa has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDONESIA, CHINA. A heavily female (75%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 21,836 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Style Nanda, Tiffany, GENTLE MONSTER signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,948,563 · Engagements 9,141 · Rate 0.2% Posts 245 · Views 30,509 · Avg Likes 8,682 · Avg Comments 194 · Avg Views 30,509 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 21% 13-17: 11% 35-44: 3% |
Largest: 18-24 (65%); next: 25-34 (21%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
UNITED STATES (16%) INDONESIA (11%) CHINA (9%) SOUTH KOREA (8%) BRAZIL (7%) |
Top regions: UNITED STATES (16%), INDONESIA (11%), CHINA (9%) |
| Platform Engagement | Instagram: 6,442 avg likes/post · Tiktok: 8,673 avg views/post · Youtube: 21,836 avg views/post | Best reach: Youtube 21,836 avg views; best engagement: Instagram 6,442 avg likes |
Top Brand Affinities
Style Nanda
Tiffany
GENTLE MONSTER
Maison Margiela
Innisfree
Shake Shack
Tiffany & Co
iHeartRadio Music Awards
UGG
Stüssy
Summit Entertainment
UNIQLO
| Brand | Category | Score |
|---|---|---|
| Style Nanda | Apparel & Fashion | 12.51 |
| Tiffany | Jewelry & Watches | 10.85 |
| GENTLE MONSTER | Other | 9.86 |
| Maison Margiela | Apparel & Fashion | 9.15 |
| Innisfree | Beauty & Personal Care | 5.96 |
| Shake Shack | Restaurants & Food Service | 5.21 |
| Tiffany & Co | Jewelry & Watches | 5.16 |
| iHeartRadio Music Awards | Entertainment | 4.57 |
| UGG | Apparel & Fashion | 4.48 |
| Stüssy | Apparel & Fashion | 4.47 |
| Summit Entertainment | Entertainment | 4.46 |
| UNIQLO | Apparel & Fashion | 4.31 |
| Gundam | Toys & Games | 3.62 |
| KFC | Restaurants & Food Service | 3.01 |
| Jollibee | Restaurants & Food Service | 2.97 |
| TOM FORD | Luxury & Designer | 2.34 |
| Snoopy And The Peanuts Gang | Entertainment | 2.31 |
| Balenciaga | Apparel & Fashion | 2.28 |
| Fila | Apparel & Fashion | 2.22 |
| Hermès | Luxury & Designer | 2.18 |
| Hyundai | Automotive | 2.15 |
| Fujifilm | Cameras & Photography | 2.13 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 2.10 |
| Petronas | Automotive | 2.09 |
| Fendi | Luxury & Designer | 2.06 |
| H&M | Apparel & Fashion | 2.05 |
| Dr. Martens | Apparel & Fashion | 1.98 |
| Starbucks | Beverages | 1.98 |
| Yves Saint Laurent | Apparel & Fashion | 1.96 |
| Kodak | Cameras & Photography | 1.84 |
| KitKat | Snacks & Confectionery | 1.78 |
| Burberry | Apparel & Fashion | 1.69 |
| Coachella | Apparel & Fashion | 1.57 |
| Polo Ralph Lauren | Apparel & Fashion | 1.53 |
| Chanel | Luxury & Designer | 1.47 |
| IKEA | Home & Furniture | 1.45 |
| Bershka | Apparel & Fashion | 1.40 |
| Pixar | Entertainment | 1.39 |
| Forever 21 | Apparel & Fashion | 1.38 |
| Lush | Beauty & Personal Care | 1.37 |
| Pokemon | Toys & Games | 1.37 |
| Sephora | Beauty & Personal Care | 1.32 |
| shein | Apparel & Fashion | 1.31 |
| Costco | Grocery & Pantry | 1.29 |
| Walt Disney | Entertainment | 1.27 |
| Lego | Toys & Games | 1.26 |
| Reebok | Apparel & Fashion | 1.25 |
| Puma | Apparel & Fashion | 1.24 |
| Polaroid | Cameras & Photography | 1.23 |
| Universal | Entertainment | 1.16 |
Official Profiles
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LoginArtist: Boa
The map shows every radio station that aired Boa today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-16)
Total: 1,789,997
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,143,008 | 63.86% |
| [+] |
Last.fm |
646,933 | 36.14% |
| [+] |
Yandex |
56 | 0.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:34:24 | NO.1 | SBSLOVE-FM(표준 FM) | Seoul, KR | 189 |
| 2025-08-21 05:47:42 | NO.1 | Arirang Radio | Jeju, KR | 180 |
| 2025-08-21 01:50:21 | Where am I now | Nippon Broadcasting System, Inc. (ニッポン放送) | Tokyo, JP | 4 |
| 2025-08-21 01:48:57 | Crazier | KBS CoolFM Main | Seoul, KR | 157 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
