Bo Kaspers orkester

Bo Kaspers orkester

Country: SE | Gender: male

Influential: 51.11% Fanbase: 29.86% Trending: 61.73%
As of: 2025-10-04

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 116.63% • Very Strong

As of 2025-08-16

20,501

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

Updated 2025-10-04 00:02:41 UTC

Genres

poppopswedish popclassic swedish popr&b, funk & soulswedish souljazz & standardsswedish jazzsmooth jazz

Scores

Score: DMDB 51.10% | Fanbase 29.90% | Trending 61.70% | CAREER STAGE: MID_LEVEL

Biography

Since the 1990s, Bo Kaspers Orkester has been one of Sweden's most beloved live bands, having sold over a million records and cultivated a strong relationship with a diverse audience in the Nordic countries. Over the past 25 years, the Grammy-winning band has blended pop, soul, jazz, and ballads into a unique genre, producing classic songs such as "Hon är så söt," "Undantag," "Håll ut," "Vi kommer aldrig att dö," and "I samma bil." Their music and lyrics about heartbreak, love, and the melancholy of daily life have resonated across generations, garnering a devoted following since their breakthrough debut album "Söndag i sängen" in 1993.
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Top Brand Affinities
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Bo Kaspers orkester Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Bo Kaspers orkester is already in the conversation with 35-44 & 25-34 audiences in SWEDEN, FINLAND, UNITED STATES. The audience is heavily male (66%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (8,138 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Tele2, Ericsson, Swedbank points directly to Exclusive vinyl releases, Merchandise collaborations with local artists, Live concert streaming services. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bo Kaspers orkester score 4.19%Very Strong bucket.
Brand: Tele2Brand: EricssonBrand: Swedbank Product: Exclusive vinyl releasesProduct: Merchandise collaborations with local artistsProduct: Live concert streaming services
Followers:20,501
Engagements:858
Rate:4.2%
Posts:256
Views:8,138
Avg Likes:857
Avg Comments:17
Avg Views:8,138

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 20,501 · Engagements 858 · Rate 4.2%
Posts 256 · Views 8,138 · Avg Likes 857 · Avg Comments 17 · Avg Views 8,138
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 31%
25-34: 27%
45-64: 26%
18-24: 15%
Largest: 35-44 (31%); next: 25-34 (27%)
Gender Split Female: 34%
Male: 66%
Non-binary/Other: 0%
Skews male (66%)
Top Countries SWEDEN (49%)
FINLAND (10%)
UNITED STATES (10%)
NORWAY (5%)
DENMARK (3%)
Top regions: SWEDEN (49%), FINLAND (10%), UNITED STATES (10%)
Platform Engagement Instagram: 825 avg likes/post · Youtube: 8,138 avg views/post Best reach: Youtube 8,138 avg views; best engagement: Instagram 825 avg likes

Top Brand Affinities

Tele2
Telecom & Internet Services
Score: 116.63
Ericsson
Technology
Score: 107.06
Swedbank
Finance, Banking & Insurance
Score: 83.57
Ardbeg
Alcoholic Beverages
Score: 26.35
Live Nation
Entertainment
Score: 24.94
Hummer
Automotive
Score: 14.04
Pilsner Urquell
Alcoholic Beverages
Score: 13.24
Carlsberg
Alcoholic Beverages
Score: 11.72
Husqvarna Motorcycles
Automotive
Score: 9.13
Volvo
Automotive
Score: 7.86
Aperol
Alcoholic Beverages
Score: 7.58
H&M Home
Home & Living
Score: 6.49

Recommendations

Products & Services
  • Exclusive vinyl releases
  • Merchandise collaborations with local artists
  • Live concert streaming services
  • Music-themed home decor
  • Personalized playlists on streaming platforms
  • Collaborative events with local breweries
  • Music workshops or masterclasses
  • Fan club memberships with exclusive content
Marketing Angles
  • Highlight the band's long-standing legacy in Swedish pop
  • Engage fans with nostalgic content from the 90s
  • Leverage collaborations with popular Swedish brands
  • Promote live performances in intimate venues
  • Create interactive social media campaigns around song themes
  • Utilize storytelling in marketing to connect emotionally
Content Themes
  • Behind-the-scenes footage from rehearsals
  • Fan stories and testimonials about the band's impact
  • Lyric breakdowns and their meanings
  • Throwback posts featuring classic hits
  • Collaborative playlists with fans
  • Live Q&A sessions with band members
Partnership Brands
  • Spotify
  • H&M
  • IKEA
  • Carlsberg
  • Tele2
  • Ericsson
  • Swedbank
  • Live Nation
  • Pilsner Urquell
  • Volvo
  • Husqvarna Motorcycles
  • Nespresso
  • Lollapalooza
  • ASICS
  • Guinness
  • Pepsi
Brand Category Score
Tele2 Telecom & Internet Services 116.63
Ericsson Technology 107.06
Swedbank Finance, Banking & Insurance 83.57
Ardbeg Alcoholic Beverages 26.35
Live Nation Entertainment 24.94
Hummer Automotive 14.04
Pilsner Urquell Alcoholic Beverages 13.24
Carlsberg Alcoholic Beverages 11.72
Husqvarna Motorcycles Automotive 9.13
Volvo Automotive 7.86
Aperol Alcoholic Beverages 7.58
H&M Home Home & Living 6.49
Scania Automotive 6.12
Spotify Music Entertainment & Media 5.51
LEGOLAND Toys & Games 5.01
IKEA Home & Furniture 4.59
ASICS Apparel & Fashion 4.25
Nespresso Beverages 3.98
Pfizer Health & Wellness 3.89
Campari Beverages 3.83
Leica Cameras & Photography 3.08
Nokia Mobile Phones & Accessories 2.85
Lollapalooza Entertainment 2.69
Skoda Automotive 2.38
Lego Toys & Games 2.34
Baileys Alcoholic Beverages 2.33
Philips Consumer Electronics 2.26
Guinness Alcoholic Beverages 2.21
Kodak Cameras & Photography 2.06
Tesla Motors Automotive 2.06
Tinder Technology 2.01
Pepsi Beverages 1.89
Peugeot Automotive 1.82
Jaguar Automotive 1.80
Airbnb Travel & Hospitality 1.78
Pic Collage Software, Apps & SaaS 1.75
Fiat Automotive 1.75
Oakley Apparel & Fashion 1.52
Yamaha Consumer Electronics 1.50
SoundCloud Entertainment 1.40
Fujifilm Cameras & Photography 1.35
Pokemon Go Gaming & Esports (Software/Titles) 1.30
The Olympic Games Sports & Outdoors 1.23
Porsche Automotive 1.18
Volkswagen Automotive 1.17
Star Wars Entertainment 1.09
Netflix Entertainment & Media 1.08
Levi's Apparel & Fashion 1.06
HBO Entertainment & Media 1.06
Nikon Cameras & Photography 1.05

Official Profiles

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Artist: Bo Kaspers orkester

Date Range: 2025-10-04 → 2025-10-04
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-21)

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Aired At Song Station Location Duration (s)
2025-08-21 06:19:05 I botten på glaset Horizonte 107.9 FM Mexico City, MX 223
2025-08-21 03:29:26 Semester DR P5 Copenhagen, DK 207
2025-08-21 03:29:24 Undantag Mix Megapol Göteborg, SE 120

Popularity (2025-10-02)

Platform%
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