Bo Burnham Brand Affinity ranks highest SpeedPaint at 12.45% . Very Strong. Score DMDB 65.45% | Fanbase 57.37%

Bo Burnham — comedy & spoken word artist from US.

Bo Burnham is a multi-talented artist known for his work as a comedian, musician, writer, and director. He gained recognition for writing and directing the…

Bo Burnham

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc6-e0af-3258-ab9e-a0369fe50396

Find Artist

Genres

comedy & spoken wordcomedycomic

Influential: 65.45% Fanbase: 57.37% Trending: 69.50%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

SpeedPaint • 12.45% • Very Strong

As of 2025-09-09

5,665,767

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.45% | Fanbase 57.37% | Trending 69.50% | CAREER STAGE: MAINSTREAM

Biography

Bo Burnham is a multi-talented artist known for his work as a comedian, musician, writer, and director. He gained recognition for writing and directing the award-winning film "Eighth Grade" in 2018. Burnham has produced three musical comedy specials for Netflix, with his most recent special, "Inside," being a solo project that he wrote, performed, edited, and shot over the span of a year.

Report Date: 2025-09-09

Bo Burnham performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, CANADA. Audience composition is heavily male (60%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 10,854,124 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward SpeedPaint, Five Nights at Freddy's, Walgreens, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Bo Burnham is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bo Burnham score 6.30% — Very Strong bucket.

Brand: SpeedPaintBrand: Five Nights at Freddy'sBrand: Walgreens

Followers:5,665,767

Engagements:357,054

Rate:6.3%

Posts:67

Avg Likes:340,356

Avg Comments:15,648

Avg Views:10,950,974

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,665,767 · Engagements 357,054 · Rate 6.3% Posts 67 · Views 10,950,974 · Avg Likes 340,356 · Avg Comments 15,648 · Avg Views 10,950,974	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 28% 13-17: 8% 35-44: 7%	Largest: 18-24 (54%); next: 25-34 (28%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (52%) UNITED KINGDOM (7%) CANADA (7%) BRAZIL (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (52%), UNITED KINGDOM (7%), CANADA (7%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 96,850 avg views/post · Youtube: 10,854,124 avg views/post	Best reach: Youtube 10,854,124 avg views; best engagement: Youtube 338,075 avg likes

Top Brand Affinities

SpeedPaint

Score: 12.45

Five Nights at Freddy's

Score: 11.90

Walgreens

Score: 6.32

Showtime

Score: 6.21

RedBubble

Score: 6.12

Cartoon Network

Score: 5.94

Hot Topic

Score: 5.40

Taco Bell

Score: 5.35

Kroger

Score: 5.02

Gillette

Score: 4.68

Coors

Score: 4.57

Summit Entertainment

Score: 4.24

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Top Brand Affinities

Brand	Category	Score
SpeedPaint		12.45
Five Nights at Freddy's		11.90
Walgreens		6.32
Showtime		6.21
RedBubble		6.12
Cartoon Network		5.94
Hot Topic		5.40
Taco Bell		5.35
Kroger		5.02
Gillette		4.68
Coors		4.57
Summit Entertainment		4.24
Busch		4.22
Chrysler		4.08
Bethesda Softworks		4.01
Verizon		3.97
BBC		3.78
AMC		3.66
Lush		3.64
Urban Outfitters		3.60
Tinder		3.56
Walmart		3.44
Nickelodeon		3.39
Fallout		3.37
Comedy Central		3.36
Prismacolor		3.30
Pokemon Go		3.27
Gatorade		3.27
Paramount Pictures		3.25
NHL		3.09
Lollapalooza		3.01
Nintendo		2.97
Activision Blizzard		2.95
Polaroid		2.91
Lululemon Athletica		2.90
Chipotle Mexican Grill		2.67
Pokemon		2.65
Spotify Music		2.49
Star Wars		2.45
NBC		2.43
Sunnies Studios		2.42
Coachella		2.39
Kodak		2.38
HBO		2.37
Sprite		2.33
Pixar		2.29
Pepsi		2.25
Guinness		2.23
MTV		2.18
Budweiser		2.11