Blur Brand Affinity ranks highest Fred Perry at 15.57% . Very Strong. Score DMDB 72.27% | Fanbase 69.60%

Blur — rock artist from GB.

Formed in London in 1989, Blur emerged as a prominent figure in the Brit-pop movement, drawing inspiration from English guitar pop traditions. The band,…

Blur

Superstar

Country: GB | Gender: male | Artist ID: 11e81bc7-ac3f-82b0-b18e-a0369fe50396

Find Artist

Genres

rockmodern rockpermanent wavepop rockrockalternative rockeuropeanbritpopmadchester

Influential: 72.27% Fanbase: 69.60% Trending: 73.60%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 15.57% • Very Strong

As of 2025-09-09

1,690,224

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.27% | Fanbase 69.60% | Trending 73.60% | CAREER STAGE: SUPERSTAR

Biography

Formed in London in 1989, Blur emerged as a prominent figure in the Brit-pop movement, drawing inspiration from English guitar pop traditions. The band, consisting of Damon Albarn, Graham Coxon, Alex James, and Dave Rowntree, gained popularity with hits like "She's So High" and "There's No Other Way." Blur's evolution from their early sound to incorporating indie rock and lo-fi influences led to their breakthrough album, Parklife, in 1994, which propelled them to stardom in the U.K.

Following a period of reinvention and a shift towards American indie rock influences, Blur found success with their self-titled album in 1997, particularly in the U.S. with hits like "Song 2." Despite internal changes and individual pursuits, Blur reunited for various projects, including tours and releases like Think Tank in 2003. The band's legacy continued with intermittent reunions and retrospective releases, culminating in the 2015 album The Magic Whip, showcasing their enduring influence in the music industry.

Report Date: 2025-09-09

Blur maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, ARGENTINA. The audience leans heavily male (65%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 33,500 avg views per post; Instagram functions as the community touchpoint. Affinity with Fred Perry, Movistar, Lollapalooza makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Blur score 1.51% — Moderate bucket.

Brand: Fred PerryBrand: MovistarBrand: Lollapalooza

Followers:1,690,224

Engagements:25,594

Rate:1.5%

Posts:838

Avg Likes:25,231

Avg Comments:185

Avg Views:48,927

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,690,224 · Engagements 25,594 · Rate 1.5% Posts 838 · Views 48,927 · Avg Likes 25,231 · Avg Comments 185 · Avg Views 48,927	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 38% 35-44: 13% 13-17: 5%	Largest: 18-24 (40%); next: 25-34 (38%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (10%) UNITED KINGDOM (10%) ARGENTINA (8%) MEXICO (7%) BRAZIL (6%)	Top regions: UNITED STATES (10%), UNITED KINGDOM (10%), ARGENTINA (8%)
Platform Engagement	Instagram: 21,456 avg likes/post · Tiktok: 33,500 avg views/post · Youtube: 15,427 avg views/post	Best reach: Tiktok 33,500 avg views; best engagement: Instagram 21,456 avg likes

Top Brand Affinities

Fred Perry

Score: 15.57

Movistar

Score: 9.13

Lollapalooza

Score: 8.30

Tate Modern

Score: 8.16

Ableton

Score: 5.61

Dr. Martens

Score: 5.53

Columbia Pictures

Score: 5.07

Campari

Score: 4.39

Cartoon Network

Score: 4.15

Summit Entertainment

Score: 4.07

Sega

Score: 4.07

MTV

Score: 3.72

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Top Brand Affinities

Brand	Category	Score
Fred Perry		15.57
Movistar		9.13
Lollapalooza		8.30
Tate Modern		8.16
Ableton		5.61
Dr. Martens		5.53
Columbia Pictures		5.07
Campari		4.39
Cartoon Network		4.15
Summit Entertainment		4.07
Sega		4.07
MTV		3.72
Comedy Central		3.71
Spotify Music		3.64
Guinness		3.50
BBC		3.32
Star Wars		3.25
Kodak		3.21
Gundam		3.17
Leica		3.15
Warner Bros		3.01
Pepsi		2.95
Snoopy And The Peanuts Gang		2.77
Nintendo		2.65
SoundCloud		2.59
Lego		2.58
Cafecito		2.51
Carhartt		2.47
Polaroid		2.47
AMC		2.41
Coachella		2.40
HBO		2.30
Pixar		2.25
Fujifilm		2.22
Vans		2.22
Nickelodeon		2.15
A Game of Tones		2.09
Pantone Inc		2.05
Pokemon Go		1.99
Paramount Pictures		1.88
DC Entertainment		1.86
Jaguar		1.79
Marvel Entertainment		1.75
Jack Daniels		1.72
Beats Electronics		1.66
Marvel		1.62
Heineken		1.61
Converse		1.58
Sprite		1.55
Universal		1.55