Blueface Brand Affinity ranks highest True Religion at 27.67% . Very Strong. Score DMDB 68.01% | Fanbase 65.02%

Blueface — hip-hop & rap artist from US.

Blueface rose to prominence in a short span of time after venturing into rap, propelled by his platinum single "Thotiana" from his debut album Famous Cryp. The…

Blueface

Recognizable

Country: US | Gender: male | Artist ID: 2358303e-b7fb-11e8-9279-525400009efb

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Genres

hip-hop & rapraptrapcali raphip-hop/rapcontemporary hip hophip hopelectronicdance

Influential: 68.01% Fanbase: 65.02% Trending: 69.50%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 27.67% • Very Strong

As of 2025-09-09

13,949,832

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.01% | Fanbase 65.02% | Trending 69.50% | CAREER STAGE: MAINSTREAM

Biography

Blueface rose to prominence in a short span of time after venturing into rap, propelled by his platinum single "Thotiana" from his debut album Famous Cryp. The track garnered over 530M streams globally, reaching #8 on the Billboard Hot 100 Chart and receiving remixes from YG and Cardi B. Blueface's subsequent releases included the EP Dirt Bag and the album Find The Beat, featuring collaborations with artists like Lil Baby, Gunna, and DaBaby. His musical evolution was showcased in the hit "Outside (Better Days)" with Og Bobby Billions. Blueface is set to release a new album in 2022 via 5th Amendment/MNRK, featuring singles like "Patience," "TikTok," "B!TCH#S," and "Chose Me."

Report Date: 2025-09-09

Blueface is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, POLAND, FRANCE. The audience is heavily male (72%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (5,950,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to True Religion, Palm Angels, FashionNova points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Blueface score 1.18% — Moderate bucket.

Brand: True ReligionBrand: Palm AngelsBrand: FashionNova

Followers:13,949,832

Engagements:164,069

Rate:1.2%

Posts:267

Avg Likes:147,897

Avg Comments:3,586

Avg Views:6,880,837

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,949,832 · Engagements 164,069 · Rate 1.2% Posts 267 · Views 6,880,837 · Avg Likes 147,897 · Avg Comments 3,586 · Avg Views 6,880,837	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 26% 13-17: 9% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (26%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (47%) POLAND (4%) FRANCE (3%) CANADA (3%) RUSSIA (3%)	Top regions: UNITED STATES (47%), POLAND (4%), FRANCE (3%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 5,950,000 avg views/post · Youtube: 930,837 avg views/post	Best reach: Tiktok 5,950,000 avg views; best engagement: Tiktok 116,250 avg likes

Top Brand Affinities

True Religion

Score: 27.67

Palm Angels

Score: 13.79

FashionNova

Score: 8.46

Steve Madden

Score: 7.43

Hennessy

Score: 7.22

Gerber

Score: 7.05

Moncler

Score: 6.95

Champion

Score: 6.66

SoundCloud

Score: 6.49

Kappa

Score: 5.31

Los Angeles Lakers

Score: 5.05

BALMAIN

Score: 4.92

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Top Brand Affinities

Brand	Category	Score
True Religion		27.67
Palm Angels		13.79
FashionNova		8.46
Steve Madden		7.43
Hennessy		7.22
Gerber		7.05
Moncler		6.95
Champion		6.66
SoundCloud		6.49
Kappa		5.31
Los Angeles Lakers		5.05
BALMAIN		4.92
Kodak		4.80
Versace		4.42
Alexander McQueen		4.39
Supreme		4.07
Coach		4.03
Verizon		3.79
ESPN		3.63
Sprite		3.51
American Eagle		3.42
Christian Louboutin		3.31
Balenciaga		3.28
Polo Ralph Lauren		3.26
Gucci		3.18
NBA		3.01
Barber Shop Connect		2.98
Sneakerhead		2.96
Timberland		2.79
NFL		2.72
NARS Cosmetics		2.67
shein		2.63
Philips		2.59
Louis Vuitton		2.59
Beats Electronics		2.58
Spotify Music		2.50
Dolce & Gabbana		2.45
Forever 21		2.40
Nickelodeon		2.40
Fenty beauty		2.30
Cadillac		2.29
Matrix		2.25
Moschino		2.24
Walmart		2.18
Cartier		2.14
Fendi		2.13
Target		2.12
SheInside		2.07
Tommy Hilfiger		2.02
Bentley		1.99