Blue Rodeo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
81,965
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 17:13:59 UTC
Genres
Scores
Biography
The band's journey continued with varied releases like Casino, Nowhere to Here, and Tremolo, showcasing their musical evolution and experimentation. Blue Rodeo's lineup saw changes over the years, with members coming and going while maintaining a consistent level of quality both live and in the studio. Their enduring legacy was recognized with inductions into the Canadian Music Hall of Fame and a continued output of new music, culminating in the 2021 release of Many a Mile, a collaborative effort born out of solo projects during the COVID-19 pandemic.
Blue Rodeo builds repeat engagement among 45-64 & 35-44 audiences throughout CANADA, UNITED STATES, BRAZIL. With a heavily male (58%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (3,120 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Scotiabank, Value Village, Hudson's Bay point to authentic extensions into Exclusive vinyl releases, Merchandise collaborations with local artists, Live concert streaming services. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 81,965 · Engagements 895 · Rate 1.1% Posts 854 · Views 3,120 · Avg Likes 883 · Avg Comments 28 · Avg Views 3,120 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 34% 35-44: 27% 25-34: 24% 18-24: 12% |
Largest: 45-64 (34%); next: 35-44 (27%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
CANADA (78%) UNITED STATES (14%) BRAZIL (1%) UNITED KINGDOM (1%) ITALY (1%) |
Top regions: CANADA (78%), UNITED STATES (14%), BRAZIL (1%) |
| Platform Engagement | Instagram: 701 avg likes/post · Youtube: 3,120 avg views/post | Best reach: Youtube 3,120 avg views; best engagement: Instagram 701 avg likes |
Top Brand Affinities
Scotiabank
Value Village
Hudson's Bay
Live Nation
Tim Hortons
Air Canada
Carling
Ampeg
Budweiser
NHL
Amazon Music
Margaritaville
Recommendations
Products & Services
- Exclusive vinyl releases
- Merchandise collaborations with local artists
- Live concert streaming services
- Music-themed apparel
- Collaborative playlists on streaming platforms
- Fan club memberships with exclusive content
- Behind-the-scenes content access
- Music workshops and masterclasses
Marketing Angles
- Highlight the band's Canadian roots and cultural significance
- Leverage nostalgia for 80s and 90s music scenes
- Emphasize the blend of genres appealing to diverse audiences
- Create community-driven events around music and local culture
- Utilize storytelling in marketing to connect with fans
- Engage fans through interactive social media campaigns
Content Themes
- Behind-the-scenes looks at the band's creative process
- Fan stories and testimonials about their music
- Live performance clips and highlights
- Collaborations with other Canadian artists
- Music history and influences of Blue Rodeo
- Interactive Q&A sessions with band members
Partnership Brands
- Scotiabank
- Tim Hortons
- Live Nation
- Hudson's Bay
- Air Canada
- Amazon Music
- Lululemon Athletica
- NHL
- Pro Tools
- Spotify Music
- McDonald's
- Budweiser
- Costco
- Geocaching
- Activision Blizzard
- MTV
| Brand | Category | Score |
|---|---|---|
| Scotiabank | Finance, Banking & Insurance | 80.97 |
| Value Village | Apparel & Fashion | 80.32 |
| Hudson's Bay | Apparel & Fashion | 48.03 |
| Live Nation | Entertainment | 40.25 |
| Tim Hortons | Food & Snacks | 37.27 |
| Air Canada | Travel & Hospitality | 36.81 |
| Carling | Alcoholic Beverages | 35.37 |
| Ampeg | Audio & Music Gear | 22.10 |
| Budweiser | Beverages | 21.60 |
| NHL | Sports & Outdoors | 18.59 |
| Amazon Music | Entertainment & Media | 15.18 |
| Margaritaville | Apparel & Fashion | 8.11 |
| Pro Tools | Tools, DIY & Garden | 7.31 |
| Coors | Alcoholic Beverages | 6.92 |
| Pilsner Urquell | Alcoholic Beverages | 6.37 |
| Costco | Grocery & Pantry | 5.54 |
| Lululemon Athletica | Apparel & Fashion | 5.36 |
| Guinness | Alcoholic Beverages | 5.06 |
| Bud Light | Alcoholic Beverages | 4.92 |
| Baileys | Beverages | 4.77 |
| iHeartRadio Music Awards | Entertainment | 4.36 |
| Nixon | Jewelry & Watches | 4.17 |
| Paramount Pictures | Entertainment & Media | 4.08 |
| Showtime | Entertainment | 4.03 |
| GMC | Automotive | 3.87 |
| Pfizer | Health & Wellness | 3.82 |
| CBS | Entertainment | 3.77 |
| Iberostar Hotels & Resorts | Travel & Hospitality | 3.73 |
| Spotify Music | Entertainment & Media | 3.69 |
| Oculus | Technology | 3.63 |
| The Olympic Games | Sports & Outdoors | 3.59 |
| Cadillac | Automotive | 3.50 |
| CBS Television Studios | Entertainment & Media | 3.41 |
| Airbnb | Travel & Hospitality | 3.36 |
| PetSmart | Pet Supplies | 3.21 |
| Columbia Pictures | Entertainment | 3.17 |
| McDonald's | Restaurants & Food Service | 3.02 |
| NBC | Entertainment & Media | 2.91 |
| Aperol | Alcoholic Beverages | 2.91 |
| Martini | Alcoholic Beverages | 2.56 |
| Emporium | Apparel & Fashion | 2.56 |
| Geocaching | Sports & Outdoors | 2.52 |
| Activision Blizzard | Gaming & Esports (Software/Titles) | 2.44 |
| MTV | Entertainment | 2.29 |
| Grand Theft Auto | Gaming & Esports (Software/Titles) | 2.28 |
| Tinder | Technology | 2.23 |
| Kodak | Cameras & Photography | 2.19 |
| Sunnies Studios | Apparel & Fashion | 2.19 |
| Walmart | E-commerce & Marketplaces | 2.14 |
| Cartier | Jewelry & Watches | 2.13 |
Official Profiles
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LoginArtist: Blue Rodeo
The map shows every radio station that aired Blue Rodeo today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:08:52 | How Long (Remastered) | CFWMFM [BOB FM 99.9] | Winnipeg, MB, CA | 219 |
| 2025-08-21 05:54:36 | Black Ribbon | WKZE | Winchester Center, US | 392 |
| 2025-08-21 05:18:06 | 5 Days in May | WUIN | Wilmington, US | 419 |
| 2025-08-21 04:42:59 | Try - Remix | CKBC | Bathurst, NB, CA | 236 |
| 2025-08-21 03:21:56 | Lost Together | ROCK 95 | Barrie, ON, CA | 304 |
| 2025-08-21 03:14:05 | Lost Together | CKLH-FM [K-Lite 102.9] | Hamilton, ON, CA | 300 |
| 2025-08-21 02:18:03 | 5 Days in May | CFWMFM [BOB FM 99.9] | Winnipeg, MB, CA | 255 |
| 2025-08-21 00:23:40 | Til I Am Myself Again (Live) | CKBC | Bathurst, NB, CA | 232 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |