Blue Öyster Cult Brand Affinity ranks highest John Varvatos at 78.11% . Very Strong. Score DMDB 61.98% | Fanbase 57.88%

Blue Öyster Cult — rock artist from US.

Blue Öyster Cult, formed in 1967 at Stony Brook College on Long Island by students Sandy Pearlman and Richard Meltzer, evolved through various name changes…

Blue Öyster Cult

Recognizable

Country: US | Artist ID: 11e81bc8-1b61-c0c2-93bf-a0369fe50396

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Genres

rockrockart rockalbum rockhard rockblues rockclassic rockprogressive rockhip-hop & raphip-hop/rapmetalglam metalmetal

Influential: 61.98% Fanbase: 57.88% Trending: 64.04%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

John Varvatos • 78.11% • Very Strong

As of 2025-09-09

271,753

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.98% | Fanbase 57.88% | Trending 64.04% | CAREER STAGE: MAINSTREAM

Biography

Blue Öyster Cult, formed in 1967 at Stony Brook College on Long Island by students Sandy Pearlman and Richard Meltzer, evolved through various name changes before settling on their iconic moniker. The band's debut album was released in January 1972, followed by a string of successful releases, including the hit single "(Don't Fear) The Reaper" in 1976. Over the years, Blue Öyster Cult experienced multiple lineup changes and continued to release albums, with their music gaining popularity among hard rock fans.

In the late '90s, Blue Öyster Cult signed with the CMC label, releasing new studio albums such as "Heaven Forbid" in 1998 and "The Curse of the Hidden Mirror" in 2001. Their music found a new audience when Metallica covered their song "Astronomy." The band's legacy was further celebrated with best-of collections and reissues of their early albums, solidifying their place in rock history.

Report Date: 2025-09-09

Blue Öyster Cult speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, NIGERIA. Composition is heavily male (75%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (11,325 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near John Varvatos, Live Nation, Pininfarina, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Blue Öyster Cult score 0.20% — Low bucket.

Brand: John VarvatosBrand: Live NationBrand: Pininfarina

Followers:271,753

Engagements:550

Rate:0.2%

Posts:146

Avg Likes:490

Avg Comments:59

Avg Views:11,847

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 271,753 · Engagements 550 · Rate 0.2% Posts 146 · Views 11,847 · Avg Likes 490 · Avg Comments 59 · Avg Views 11,847	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 18-24: 31% 35-44: 18% 45-64: 17%	Largest: 25-34 (32%); next: 18-24 (31%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (51%) BRAZIL (8%) NIGERIA (6%) UNITED KINGDOM (6%) CANADA (6%)	Top regions: UNITED STATES (51%), BRAZIL (8%), NIGERIA (6%)
Platform Engagement	Instagram: 121 avg likes/post · Tiktok: 522 avg views/post · Youtube: 11,325 avg views/post	Best reach: Youtube 11,325 avg views; best engagement: Youtube 341 avg likes

Top Brand Affinities

John Varvatos

Score: 78.11

Live Nation

Score: 41.48

Pininfarina

Score: 32.29

Ampeg

Score: 29.65

Chicco

Score: 24.45

Kellogg's

Score: 22.24

Amazon Music

Score: 19.88

Far Cry

Score: 14.67

Buick

Score: 14.49

Lucasfilm

Score: 13.99

Top Gear

Score: 13.58

Dr Pepper

Score: 11.99

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Top Brand Affinities

Brand	Category	Score
John Varvatos		78.11
Live Nation		41.48
Pininfarina		32.29
Ampeg		29.65
Chicco		24.45
Kellogg's		22.24
Amazon Music		19.88
Far Cry		14.67
Buick		14.49
Lucasfilm		13.99
Top Gear		13.58
Dr Pepper		11.99
iHeartRadio Music Awards		10.69
Marshalls		9.01
Paramount Pictures		9.01
Xerox		8.43
DeLorean Motor Company		8.42
NHL		8.03
BBC		7.66
Snoopy And The Peanuts Gang		7.47
MTV		7.34
Columbia Pictures		7.13
Nickelodeon		6.95
Tim Hortons		6.91
Heinz		6.50
Ovaltine		6.45
Pixar		5.94
Nestlé		5.84
Gundam		5.48
Chick-fil-A		5.47
PetSmart		5.43
Spotify Music		5.36
Hurley		5.05
FedEx		5.00
Emporium		4.92
Maserati		4.85
Taco Bell		4.77
Tesla Motors		4.76
Verizon		4.76
Coors		4.76
Guinness		4.72
Bethesda Softworks		4.63
Walmart		4.50
Jack Daniels		4.28
AMC		3.90
The Witcher		3.87
Nokia		3.86
Nintendo		3.84
Jeep		3.75
Alfa Romeo		3.52