Blue Lab Beats

Blue Lab Beats

Country: GB

Influence: 53.06% Fanbase: 25.50% Trending: 66.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

16,088

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:44:13 UTC

Genres

r&b, funk & soulindie soulindie r&bneo r&bjazz & standardsindie jazzuk contemporary jazzjazznu jazz

Biography

GRAMMY Award winners and independent artists Blue Lab Beats are a dynamic duo blending jazztronica, hip-hop, Afrobeat, soul, and electronica. Comprised of multi-instrumentalist Mr DM and producer NK-OK, they have garnered over 84 million Spotify streams across their four albums and accompanying EPs featuring collaborations with artists like Sampa The Great and Kojey Radical. Their electrifying live performances have seen them take the stage at prestigious venues like Glastonbury Festival and the Royal Albert Hall.

Blue Lab Beats' latest single "Options" marks their first independent release under their own label, Blue Adventure Records. With a sound that pays homage to jazz and hip-hop's golden age, the duo continues to push boundaries and represent a new generation of musical innovators.

Blue Lab Beats Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Blue Lab Beats commands interest from 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, FRANCE. With a heavily male (77%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,082 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Blue Lab Beats score 0.77%Low bucket.
Followers:16,088
Engagements:124
Rate:0.8%
Posts:177
Views:1,248
Avg Likes:111
Avg Comments:5
Avg Views:1,248

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 16,088 · Engagements 124 · Rate 0.8%
Posts 177 · Views 1,248 · Avg Likes 111 · Avg Comments 5 · Avg Views 1,248
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 31%
35-44: 17%
45-64: 7%
Largest: 25-34 (43%); next: 18-24 (31%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries UNITED STATES (24%)
UNITED KINGDOM (18%)
FRANCE (7%)
BRAZIL (5%)
CANADA (3%)
Top regions: UNITED STATES (24%), UNITED KINGDOM (18%), FRANCE (7%)
Platform Engagement Tiktok: 1,082 avg views/post · Youtube: 166 avg views/post Best reach: Tiktok 1,082 avg views; best engagement: Tiktok 96 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Blue Lab Beats

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Blue Lab Beats today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-24)

Total: 168,366

PLATFORM TOTAL %
Spotify Spotify 168,366 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 08:00:20 Until The Morning Global Soul Radio London, GB 192
2025-08-21 06:18:33 Until The Morning Gagasi FM Durban, ZA 178
2025-08-21 03:32:00 Never Doubt Reform Radio Manchester, GB 244
2025-08-21 02:47:12 Wait A While Delite Radio London, GB 4
2025-08-21 02:31:21 Wait A While Starpoint Radio Faversham, GB 212

Popularity (2025-10-06)

Platform%
No data.

Trending Artist