Blu

Blu

Country: US | Gender: male

Influence: 56.78% Fanbase: 34.93% Trending: 67.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 107.36% • Very Strong

As of 2025-09-09

44,971

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 16:56:12 UTC

Genres

poppophip-hop & raphip hopsouthern hip hophip-hop/rapunderground hip hopalternative hip hopboom bapelectronicelectronicdance

Biography

Blu, born Johnson Barnes in Inglewood, California, made a name for himself in the West Coast underground scene through his prolific output and collaborations with producers like Exile, MED, and Madlib. Influenced by gospel and Christian rap in his youth, Blu's musical journey was shaped by hearing Common's classic "I Used to Love H.E.R." and One Day It'll All Make Sense album. Blu's breakout project, Below the Heavens (2007) with Exile, garnered critical acclaim and launched him into the national hip-hop spotlight, leading to a string of successful albums like Give Me My Flowers While I Can Still Smell Them (2012) and Good to Be Home (2014).

Remaining independent throughout his career, Blu continued to release multiple projects annually, collaborating with a variety of artists such as Ta'Raach and Oh No. His discography expanded rapidly, with standout albums like Gods in the Spirit, Titans in the Flesh (2018) produced by Nottz and A Long Red Hot Los Angeles Summer Night (2019) with Oh No. Blu's dedication to crafting well-written songs and his dynamic collaborations have solidified his status as a respected figure in hip-hop, showcasing his versatility and enduring creativity.

Blu Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Blu resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, CANADA. The demographic is heavily male (79%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 478 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Akai, Mixcloud, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Blu score 1.06%Moderate bucket.
Brand: AkaiBrand: MixcloudBrand: Ableton
Followers:44,971
Engagements:478
Rate:1.1%
Posts:220
Views:0
Avg Likes:478
Avg Comments:23
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 44,971 · Engagements 478 · Rate 1.1%
Posts 220 · Views 0 · Avg Likes 478 · Avg Comments 23 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 49%
35-44: 28%
18-24: 16%
45-64: 5%
Largest: 25-34 (49%); next: 35-44 (28%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED STATES (75%)
UNITED KINGDOM (3%)
CANADA (3%)
BRAZIL (2%)
GERMANY (1%)
Top regions: UNITED STATES (75%), UNITED KINGDOM (3%), CANADA (3%)
Platform Engagement Instagram: 478 avg likes/post best engagement: Instagram 478 avg likes

Top Brand Affinities

Akai
Score: 107.36
Mixcloud
Score: 45.92
Ableton
Score: 34.77
MOOG
Score: 32.32
Pro Tools
Score: 27.30
Beats Electronics
Score: 24.72
Amazon Music
Score: 20.37
Marc O'Polo
Score: 17.09
SoundCloud
Score: 16.51
Pioneer
Score: 12.59
New Era
Score: 11.50
Los Angeles Lakers
Score: 10.15
Brand Category Score
Akai 107.36
Mixcloud 45.92
Ableton 34.77
MOOG 32.32
Pro Tools 27.30
Beats Electronics 24.72
Amazon Music 20.37
Marc O'Polo 17.09
SoundCloud 16.51
Pioneer 12.59
New Era 11.50
Los Angeles Lakers 10.15
Spotify Music 9.17
Tekken 8.12
Stüssy 7.98
Capcom 7.79
Sneaker News 7.63
Sneakerhead 7.25
iHeartRadio Music Awards 7.14
Hennessy 6.90
Atmos 6.77
Foot Locker 6.72
ESPN 6.55
Sega 6.05
NBA 5.64
Mortal Kombat 5.63
Nice Kicks 5.46
Kickstagram 5.31
Coachella 5.30
CNN 5.20
Carhartt 5.09
Timberland 4.79
Warner Bros 4.77
MTV 4.53
Kodak 4.32
Supreme 4.30
NFL 4.21
Paramount Pictures 4.10
Universal 3.92
Polo Ralph Lauren 3.81
Comedy Central 3.62
Guess 3.61
Nickelodeon 3.59
WWE 3.44
Gatorade 3.40
New Balance 3.31
Nintendo 3.18
Cadillac 3.17
Gundam 3.11
Columbia Pictures 3.04

Official Profiles

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Artist: Blu

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Blu today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-10-01)

Total: 15

PLATFORM TOTAL %
Audiomack Audiomack 10 66.67%
Spotify Spotify 5 33.33%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 05:23:14 Could've Been Different (Feat. Blu & Shamir) RTBF Jam Brussels, BE 168

Popularity (2025-10-07)

Platform%
No data.

Trending Artist