Blouse

Blouse — pop artist from US.

Blouse, a Portland trio consisting of Charlie Hilton, Patrick Adams, and Jacob Portrait, create dreamy yet dynamic pop music. Hilton's ethereal vocals,…

Influence: 50.66% Fanbase: 29.04% Trending: 61.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 38.95% • Very Strong

As of 2025-09-09

3,455

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:48:16 UTC

Genres

popindie dream popportland indieindie poppoprockgrave wavealternativealternativenu gazeamerican shoegazeelectronicchillwave

Biography

Blouse, a Portland trio consisting of Charlie Hilton, Patrick Adams, and Jacob Portrait, create dreamy yet dynamic pop music. Hilton's ethereal vocals, reminiscent of Broadcast and Beach House, add an otherworldly quality to the band's sound. Formed in 2010, Blouse quickly gained attention with their debut album released in 2011 through Captured Tracks. Their music evolved with the release of Imperium in 2013, showcasing a departure from synths to cellos and distortion-laden guitars.

Blouse's journey from home recordings to signed artists highlights their rapid rise in the music scene. With singles like Into Black/Firestarter and Shadow, the band established a unique sound that continued to evolve with each release. Their shift in musical direction with Imperium displayed a willingness to experiment and push boundaries, solidifying their place in the indie pop landscape.

Top Brand Affinities

Report Date: 2025-09-09

Blouse performs best with fans in the 25-34 range, concentrated in UNITED STATES, MEXICO, UNITED KINGDOM. Audience composition is male-leaning (52%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 300 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward MOOG, Mixcloud, Glossier, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Blouse is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Blouse score 8.68% — Very Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Glossier

Followers:3,455

Engagements:300

Rate:8.7%

Posts:9

Avg Likes:300

Avg Comments:25

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,455 · Engagements 300 · Rate 8.7% Posts 9 · Views 0 · Avg Likes 300 · Avg Comments 25 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 35-44: 25% 18-24: 19% 45-64: 8%	Largest: 25-34 (46%); next: 35-44 (25%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (60%) MEXICO (4%) UNITED KINGDOM (4%) CANADA (3%) MALAYSIA (3%)	Top regions: UNITED STATES (60%), MEXICO (4%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 300 avg likes/post	best engagement: Instagram 300 avg likes

Top Brand Affinities

MOOG

Score: 38.95

Mixcloud

Score: 23.75

Glossier

Score: 15.44

Hasselblad

Score: 12.35

Ableton

Score: 10.98

Flickr

Score: 10.87

A.P.C.

Score: 10.64

Amazon Music

Score: 10.44

Sennheiser

Score: 9.13

Kodak

Score: 8.53

Coachella

Score: 7.40

Maison Margiela

Score: 7.23

Brand	Category	Score
MOOG		38.95
Mixcloud		23.75
Glossier		15.44
Hasselblad		12.35
Ableton		10.98
Flickr		10.87
A.P.C.		10.64
Amazon Music		10.44
Sennheiser		9.13
Kodak		8.53
Coachella		7.40
Maison Margiela		7.23
Dr. Martens		6.60
Nixon		6.13
Polaroid		5.93
Paramount Pictures		5.41
Leica		5.20
Pacific Northwest Wonderland		5.10
Spotify Music		5.05
Alexander McQueen		5.04
Kickstarter		4.80
SoundCloud		4.71
Taco Bell		4.65
Miu Miu		4.14
Columbia Pictures		4.01
Fujifilm		3.93
Warner Bros		3.92
Airbnb		3.84
Gundam		3.84
Tinder		3.80
Oculus		3.56
Panasonic		3.55
Holden		3.54
Summit Entertainment		3.50
Campari		3.33
Lollapalooza		3.32
Marc Jacobs		3.20
Gatorade		3.15
Urban Outfitters		3.02
Olympus		3.01
Lush		2.88
Nintendo		2.72
MTV		2.64
Showtime		2.64
Jaguar		2.54
Emporium		2.46
Costco		2.40
Budweiser		2.38
Guinness		2.30
Levi's		2.29