Blood Orange Brand Affinity ranks highest Thom Browne at 24.60% . Very Strong. Score DMDB 62.51% | Fanbase 58.28%

Blood Orange — pop artist from US.

British musician Hynes, formerly known as Lightspeed Champion, gained early recognition as a member of the band Test Icicles before transitioning to a solo…

Blood Orange

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc8-fee3-73ae-ac59-a0369fe50396

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Genres

popart popmetropopolisr&b, funk & soulindie soulalternative r&balternativeescape roomalternativeelectronicelectropopchillwave

Influential: 62.51% Fanbase: 58.28% Trending: 64.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Thom Browne • 24.60% • Very Strong

As of 2025-09-09

1,135,313

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.51% | Fanbase 58.28% | Trending 64.62% | CAREER STAGE: MAINSTREAM

Biography

British musician Hynes, formerly known as Lightspeed Champion, gained early recognition as a member of the band Test Icicles before transitioning to a solo career under the moniker Blood Orange. His discography includes several solo albums, with Freetown Sound receiving critical acclaim in 2016. Hynes has collaborated with a diverse range of artists such as Solange, Skepta, FKA twigs, Carly Rae Jepsen, and A$AP Rocky, showcasing his versatility as a producer and performer. In addition to his music career, he has ventured into film scoring, contributing to Gia Coppola's Palo Alto.

Hynes' album Negro Swan, both written and produced by himself, delves into themes of black depression and queer identity, offering a candid exploration of personal and societal struggles. Through his music, he aims to shed light on the challenges faced by marginalized communities while emphasizing the importance of hope and resilience in overcoming adversity.

Report Date: 2025-09-09

Blood Orange resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily male (59%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 75,315 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Thom Browne, Jil Sander, Palm Angels maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Blood Orange score 4.29% — Very Strong bucket.

Brand: Thom BrowneBrand: Jil SanderBrand: Palm Angels

Followers:1,135,313

Engagements:48,749

Rate:4.3%

Posts:56

Avg Likes:48,675

Avg Comments:473

Avg Views:75,315

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,135,313 · Engagements 48,749 · Rate 4.3% Posts 56 · Views 75,315 · Avg Likes 48,675 · Avg Comments 473 · Avg Views 75,315	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 38% 35-44: 7% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (38%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (40%) BRAZIL (7%) UNITED KINGDOM (6%) CANADA (5%) MEXICO (3%)	Top regions: UNITED STATES (40%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 46,536 avg likes/post · Youtube: 75,315 avg views/post	Best reach: Youtube 75,315 avg views; best engagement: Instagram 46,536 avg likes

Top Brand Affinities

Thom Browne

Score: 24.60

Jil Sander

Score: 21.43

Palm Angels

Score: 16.88

Jean Paul Gaultier

Score: 16.80

GENTLE MONSTER

Score: 16.03

Acne Studios

Score: 15.56

MOOG

Score: 14.15

Marni

Score: 13.31

Depop

Score: 13.16

Maison Margiela

Score: 12.82

Mixcloud

Score: 12.11

JACQUEMUS

Score: 9.96

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Top Brand Affinities

Brand	Category	Score
Thom Browne		24.60
Jil Sander		21.43
Palm Angels		16.88
Jean Paul Gaultier		16.80
GENTLE MONSTER		16.03
Acne Studios		15.56
MOOG		14.15
Marni		13.31
Depop		13.16
Maison Margiela		12.82
Mixcloud		12.11
JACQUEMUS		9.96
Champion		8.96
Vivienne Westwood		8.30
Glossier		7.73
Kodak		7.71
Ableton		7.41
Coachella		7.03
Stone Island		6.32
SoundCloud		6.27
Loewe		6.27
Stüssy		5.95
Lollapalooza		5.45
Free People		5.19
Carhartt		5.07
Alexander McQueen		4.84
Urban Outfitters		4.83
Miu Miu		4.54
Spotify Music		4.54
Coach		4.45
Dr. Martens		4.32
Oculus		4.19
Ferragamo		4.18
Polaroid		4.01
MTV		3.89
Marc Jacobs		3.86
Leica		3.84
Vogue		3.75
Beats Electronics		3.64
Versace		3.57
Tinder		3.55
BALMAIN		3.53
Paramount Pictures		3.31
Topshop		3.30
Balenciaga		3.28
Hennessy		3.23
Showtime		3.22
Fendi		3.21
Prada		3.16
Fujifilm		2.99