Bloo

Bloo — hip-hop & rap artist from KR.

South Korea's BLOO is a hip-hop artist known for his debut mixtape [Tony] in June 2016, which featured the standout track 'Drive Thru' and showcased his…

Influence: 49.48% Fanbase: 37.51% Trending: 55.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 18.68% • Very Strong

As of 2025-09-09

712,998

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:52:41 UTC

Genres

hip-hop & raphip-hop/rapk-rap

Biography

South Korea's BLOO is a hip-hop artist known for his debut mixtape [Tony] in June 2016, which featured the standout track 'Drive Thru' and showcased his medium-pitched vocals and jazzy sound. He followed up with solo single albums [Better] and [Hennessy], and in December 2017, released his first EP album [Downtown Baby], characterized by addictive hooks and his unique voice and flow, setting him apart from his peers in the MKIT RAIN collective. BLOO's diverse musical range is evident in subsequent releases such as [BLOO IN WONDERLAND], [It's not Love I'm just Drunk], and the double single album [Hey, Go smile], which feature him as the central figure in his music videos, enhancing the audience's connection to his artistry.

In 2020, BLOO's track 'Downtown Baby' gained significant attention and charted on Melon's top charts following praise from Lee Hyo-ri on an MBC TV program, underscoring his rising popularity. Alongside his solo work, BLOO has engaged in collaborations across different platforms, including producing OSTs for dramas, teaming up with brands like 'NBA', forming the duo neonblue with niahn, and featuring on tracks like Sleepy's '맘대로' and Rico's 'Don't Talk to Me'.

Top Brand Affinities

Report Date: 2025-09-09

Bloo speaks to 18-24 & 25-34 audiences with measurable traction in SOUTH KOREA, UNITED STATES, RUSSIA. Composition is heavily female (80%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (16,239 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near GENTLE MONSTER, Accor Hotels, Maison Margiela, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bloo score 5.91% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Accor HotelsBrand: Maison Margiela

Followers:712,998

Engagements:42,165

Rate:5.9%

Posts:465

Avg Likes:42,039

Avg Comments:457

Avg Views:16,239

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 712,998 · Engagements 42,165 · Rate 5.9% Posts 465 · Views 16,239 · Avg Likes 42,039 · Avg Comments 457 · Avg Views 16,239	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 19% 13-17: 12% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (19%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	SOUTH KOREA (15%) UNITED STATES (11%) RUSSIA (11%) BRAZIL (8%) FRANCE (7%)	Top regions: SOUTH KOREA (15%), UNITED STATES (11%), RUSSIA (11%)
Platform Engagement	Instagram: 40,619 avg likes/post · Youtube: 16,239 avg views/post	Best reach: Youtube 16,239 avg views; best engagement: Instagram 40,619 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 18.68

Accor Hotels

Score: 17.55

Maison Margiela

Score: 12.32

Stone Island

Score: 10.66

Stüssy

Score: 10.58

Acne Studios

Score: 9.19

Vivienne Westwood

Score: 7.85

Carhartt

Score: 7.81

Dr. Martens

Score: 4.38

Supreme

Score: 4.12

Balenciaga

Score: 2.99

Lollapalooza

Score: 2.74

Brand	Category	Score
GENTLE MONSTER		18.68
Accor Hotels		17.55
Maison Margiela		12.32
Stone Island		10.66
Stüssy		10.58
Acne Studios		9.19
Vivienne Westwood		7.85
Carhartt		7.81
Dr. Martens		4.38
Supreme		4.12
Balenciaga		2.99
Lollapalooza		2.74
Converse		2.61
League of Legends		2.58
shein		2.56
Polo Ralph Lauren		2.55
The North Face		2.53
SoundCloud		2.36
Vans		2.35
Timberland		2.28
Fila		2.28
Yves Saint Laurent		2.25
Showtime		2.18
UNIQLO		2.13
SheInside		2.01
AMC		1.93
Tiffany		1.88
Snoopy And The Peanuts Gang		1.85
Bershka		1.76
New Balance		1.72
Polaroid		1.65
Nike		1.55
Hyundai		1.51
Gucci		1.46
H&M		1.44
KFC		1.40
Forever 21		1.39
Snapseed		1.35
BBC		1.35
Prada		1.33
CBS Television Studios		1.30
Maybelline		1.24
Levi's		1.21
CBS		1.15
Burberry		1.13
Versace		1.13
Starbucks		1.12
Louis Vuitton		1.09
Calvin Klein		1.09
Zara		1.07