BlocBoy JB Brand Affinity ranks highest Spinrilla at 48.54% . Very Strong. Score DMDB 63.99% | Fanbase 52.69%

BlocBoy JB — hip-hop & rap artist from US.

BlocBoy JB, born James Baker in Memphis, Tennessee in 1996, gained recognition for his rapid-fire delivery and bass-heavy beats produced by Tay Keith. He…

BlocBoy JB

Recognizable

Country: US | Gender: male | Artist ID: 11e83fee-555b-9cfe-b33c-a0369fe50396

Find Artist

Genres

hip-hop & raprapsouthern hip hoptraphip-hop/rapmemphis hip hopvapor traptennessee hip hophip hop

Influential: 63.99% Fanbase: 52.69% Trending: 69.64%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 48.54% • Very Strong

As of 2025-09-09

3,265,417

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.99% | Fanbase 52.69% | Trending 69.64% | CAREER STAGE: MAINSTREAM

Biography

BlocBoy JB, born James Baker in Memphis, Tennessee in 1996, gained recognition for his rapid-fire delivery and bass-heavy beats produced by Tay Keith. He released successful mixtapes before collaborating with Drake on the hit single "Look Alive," which reached the Top Ten of the Billboard Hot 100. In 2020, he released his studio debut album, FatBoy, and continued to collaborate with artists like NLE Choppa on mixtapes such as Bacc 2 Da Bloc in 2022.

Growing up in a large, single-parent household, BlocBoy JB began making music as a teenager, self-producing and recording songs like "Goons Coming." His breakout moment came with the viral dance craze sparked by his track "Shoot," leading to collaborations with high-profile artists. With a string of mixtapes and singles, BlocBoy JB solidified his commercial success, attracting a growing online audience and establishing himself as a prominent figure in the rap scene.

Report Date: 2025-09-09

BlocBoy JB engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, FRANCE. The fan base skews heavily male (74%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (96,803 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Spinrilla, True Religion, Palm Angels, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BlocBoy JB score 0.30% — Low bucket.

Brand: SpinrillaBrand: True ReligionBrand: Palm Angels

Followers:3,265,417

Engagements:9,638

Rate:0.3%

Posts:230

Avg Likes:9,475

Avg Comments:291

Avg Views:96,803

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,265,417 · Engagements 9,638 · Rate 0.3% Posts 230 · Views 96,803 · Avg Likes 9,475 · Avg Comments 291 · Avg Views 96,803	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (60%) BRAZIL (6%) FRANCE (3%) UNITED KINGDOM (3%) CANADA (3%)	Top regions: UNITED STATES (60%), BRAZIL (6%), FRANCE (3%)
Platform Engagement	Instagram: 6,635 avg likes/post · Youtube: 96,803 avg views/post	Best reach: Youtube 96,803 avg views; best engagement: Instagram 6,635 avg likes

Top Brand Affinities

Spinrilla

Score: 48.54

True Religion

Score: 21.40

Palm Angels

Score: 12.22

Marni

Score: 11.94

Amazon Music

Score: 11.47

SoundCloud

Score: 10.21

Kodak

Score: 10.20

Pro Tools

Score: 9.52

New Era

Score: 9.17

Champion

Score: 9.15

Foot Locker

Score: 9.04

Lanvin

Score: 7.16

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Top Brand Affinities

Brand	Category	Score
Spinrilla		48.54
True Religion		21.40
Palm Angels		12.22
Marni		11.94
Amazon Music		11.47
SoundCloud		10.21
Kodak		10.20
Pro Tools		9.52
New Era		9.17
Champion		9.15
Foot Locker		9.04
Lanvin		7.16
Maybach		7.00
Sneaker News		6.63
ESPN		6.59
Beats Electronics		5.93
Hennessy		5.86
FashionNova		5.48
FedEx		5.28
Kappa		5.18
iHeartRadio Music Awards		4.87
Alexander McQueen		4.64
Barber Shop Connect		4.58
BALMAIN		4.31
Fendi		4.22
Supreme		4.21
Dolce & Gabbana		4.12
NBA		4.09
NFL		4.05
Los Angeles Lakers		3.87
Moncler		3.76
Versace		3.69
Spotify Music		3.60
Carhartt		3.53
NBC		3.28
MTV		3.21
Sneakerhead		3.06
Stüssy		3.01
Comedy Central		2.96
Gucci		2.87
Balenciaga		2.81
GIVENCHY		2.76
Philips		2.64
Sprite		2.59
Walmart		2.57
Polo Ralph Lauren		2.47
Cartier		2.43
Louis Vuitton		2.30
Puma		2.26
Timberland		2.24