BLK ODYSSY
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
75,940
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 21:35:24 UTC
Genres
Scores
Biography
BLK ODYSSY reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily male (72%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 5,899 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to TOD's, MOOG, Live Nation suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 75,940 · Engagements 1,932 · Rate 2.5% Posts 348 · Views 8,607 · Avg Likes 1,905 · Avg Comments 59 · Avg Views 8,607 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 41% 35-44: 8% 13-17: 5% |
Largest: 18-24 (44%); next: 25-34 (41%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (54%) UNITED KINGDOM (7%) BRAZIL (4%) SOUTH AFRICA (3%) FRANCE (3%) |
Top regions: UNITED STATES (54%), UNITED KINGDOM (7%), BRAZIL (4%) |
| Platform Engagement | Instagram: 1,629 avg likes/post · Tiktok: 2,708 avg views/post · Youtube: 5,899 avg views/post | Best reach: Youtube 5,899 avg views; best engagement: Instagram 1,629 avg likes |
Top Brand Affinities
TOD's
MOOG
Live Nation
Shea Moisture
Amazon Music
Tory Burch
Ableton
Mixcloud
Akai
Jean Paul Gaultier
Pro Tools
Acne Studios
| Brand | Category | Score |
|---|---|---|
| TOD's | 39.65 | |
| MOOG | 22.04 | |
| Live Nation | 21.13 | |
| Shea Moisture | 16.19 | |
| Amazon Music | 13.50 | |
| Tory Burch | 13.47 | |
| Ableton | 13.41 | |
| Mixcloud | 12.72 | |
| Akai | 12.22 | |
| Jean Paul Gaultier | 11.42 | |
| Pro Tools | 10.81 | |
| Acne Studios | 10.73 | |
| Maison Margiela | 9.66 | |
| Jimmy Choo | 9.49 | |
| Glossier | 8.23 | |
| Ferragamo | 8.23 | |
| Miu Miu | 7.99 | |
| Champion | 7.76 | |
| New Era | 7.53 | |
| JACQUEMUS | 6.94 | |
| MISSGUIDED | 6.67 | |
| Steve Madden | 6.66 | |
| Stüssy | 6.59 | |
| BALMAIN | 6.58 | |
| Dr. Martens | 6.43 | |
| Marc Jacobs | 6.15 | |
| Christian Louboutin | 6.00 | |
| Kodak | 5.96 | |
| Valentino | 5.82 | |
| Moschino | 5.74 | |
| Coach | 5.65 | |
| Paramount Pictures | 5.64 | |
| Carhartt | 5.41 | |
| Bulgari | 5.40 | |
| Dolce & Gabbana | 5.35 | |
| Vivienne Westwood | 5.15 | |
| iHeartRadio Music Awards | 4.99 | |
| boohoo | 4.86 | |
| Fendi | 4.73 | |
| KENZO | 4.52 | |
| Spotify Music | 4.45 | |
| Lollapalooza | 4.45 | |
| Hennessy | 4.38 | |
| SoundCloud | 4.28 | |
| Armani | 4.18 | |
| FashionNova | 3.98 | |
| Michael Kors | 3.97 | |
| Timberland | 3.95 | |
| Polo Ralph Lauren | 3.94 | |
| Verizon | 3.83 |
Official Profiles
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LoginArtist: BLK ODYSSY
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-19)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-19 09:35:22 | ON SITE | KUTX | Leander, US | 135 |
| 2025-08-19 02:23:26 | Want You | Bonn FM | Bonn, DE | 149 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |