
blk.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
377,094
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-07 18:33:49 UTC
Genres
Biography
blk. resonates with 18-24 & 25-34 audiences and sustains presence in UNITED KINGDOM, IRELAND, AUSTRALIA. The demographic is male-leaning (52%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 96,750 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with iHeartRaves, Mixcloud, boohoo maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 377,094 · Engagements 27,198 · Rate 7.2% Posts 362 · Views 96,750 · Avg Likes 25,688 · Avg Comments 228 · Avg Views 96,750 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 65% 25-34: 22% 13-17: 8% 35-44: 4% |
Largest: 18-24 (65%); next: 25-34 (22%) |
Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
Top Countries |
UNITED KINGDOM (52%) IRELAND (22%) AUSTRALIA (6%) SPAIN (4%) UNITED STATES (3%) |
Top regions: UNITED KINGDOM (52%), IRELAND (22%), AUSTRALIA (6%) |
Platform Engagement | Instagram: 15,004 avg likes/post · Tiktok: 96,750 avg views/post | Best reach: Tiktok 96,750 avg views; best engagement: Instagram 15,004 avg likes |
Top Brand Affinities
iHeartRaves
Mixcloud
boohoo
River Island
MISSGUIDED
Pioneer
Trancefamily
Carlsberg
Nasty Gal
SoundCloud
Ableton
Tesco
Brand | Category | Score |
---|---|---|
iHeartRaves | 67.68 | |
Mixcloud | 23.38 | |
boohoo | 19.92 | |
River Island | 17.92 | |
MISSGUIDED | 17.33 | |
Pioneer | 17.24 | |
Trancefamily | 16.29 | |
Carlsberg | 13.62 | |
Nasty Gal | 10.54 | |
SoundCloud | 9.97 | |
Ableton | 9.86 | |
Tesco | 9.64 | |
Primark | 8.14 | |
Stone Island | 6.99 | |
Guinness | 6.71 | |
Tomorrowland | 6.69 | |
ASOS | 6.67 | |
Ryanair | 6.51 | |
Smirnoff | 6.05 | |
Topshop | 5.90 | |
Myprotein | 5.68 | |
Champion | 5.09 | |
shein | 5.00 | |
Bershka | 4.95 | |
SheInside | 4.35 | |
Lollapalooza | 4.13 | |
Stradivarius | 4.02 | |
Stüssy | 3.68 | |
Sunnies Studios | 3.58 | |
Pull&Bear | 3.53 | |
Heineken | 3.42 | |
Urban Outfitters | 3.05 | |
Gymshark | 2.96 | |
Chrysler | 2.93 | |
Barber Shop Connect | 2.79 | |
Lush | 2.66 | |
Coachella | 2.53 | |
Aperol | 2.42 | |
Polo Ralph Lauren | 2.38 | |
FashionNova | 2.32 | |
Benefit Cosmetics | 2.28 | |
Moschino | 2.27 | |
UFC | 2.27 | |
Dr. Martens | 2.26 | |
Versace | 2.25 | |
Fila | 2.21 | |
Showtime | 2.20 | |
Garnier | 2.05 | |
GIVENCHY | 2.05 | |
Nokia | 2.02 |
Official Profiles
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LoginArtist: blk.
The map shows every radio station that aired blk. today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 00:12:37 | Enter The Dragon (Are You Up?) [Extended] | NTS | London, GB | 189 |
Popularity (2025-10-06)
Platform | % |
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No data. |