Blessd Brand Affinity ranks highest Roberto Cavalli Newborn at 36.44% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Blessd — hip-hop & rap artist from CO.

Blessd, born Stiven Mesa Londoño in Medellín, Colombia, made his musical debut in 2018 with the acoustic ballad "Contigo." Transitioning into reggaeton, Latin…

Blessd

Superstar

Country: CO | Gender: male | Artist ID: 5eff5a16-b890-472a-8e83-7b8bdb19c45e

Find Artist

Genres

hip-hop & raptrap latinourbano latinolatinreggaetonlatin

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Roberto Cavalli Newborn • 36.44% • Very Strong

As of 2025-09-09

19,584,279

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Superstar

Biography

Blessd, born Stiven Mesa Londoño in Medellín, Colombia, made his musical debut in 2018 with the acoustic ballad "Contigo." Transitioning into reggaeton, Latin trap, and dembow, he gained recognition with the breakout single "Una" in September 2019, leading to a deal with JM World Music under the management of Dr. Velasquez.

In 2021, Blessd's softer, melodic style propelled him to success with hits like "Imposible" and "Dos Problemas," culminating in collaborations with artists such as Maluma and Javiielo. His debut album, "Hecho en Medellín," released in October 2021, marked a significant milestone in his career. Subsequent releases, including the albums "Siempre Blessd" in 2022 and "Si Sabe" in 2024, solidified his position as a prominent figure in Colombia's music scene, featuring collaborations with artists like Myke Towers and De La Ghetto.

Report Date: 2025-09-09

Blessd is already in the conversation with 18-24 & 25-34 audiences in COLOMBIA, VENEZUELA, ECUADOR. The audience is heavily male (73%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (3,821,336 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Roberto Cavalli Newborn, Bodytech, Andis points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Blessd score 3.45% — Very Strong bucket.

Brand: Roberto Cavalli NewbornBrand: BodytechBrand: Andis

Followers:19,584,279

Engagements:675,489

Rate:3.4%

Posts:3,220

Avg Likes:667,496

Avg Comments:5,469

Avg Views:4,757,936

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,584,279 · Engagements 675,489 · Rate 3.4% Posts 3,220 · Views 4,757,936 · Avg Likes 667,496 · Avg Comments 5,469 · Avg Views 4,757,936	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 25% 13-17: 8% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (25%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	COLOMBIA (54%) VENEZUELA (6%) ECUADOR (6%) SPAIN (6%) UNITED STATES (5%)	Top regions: COLOMBIA (54%), VENEZUELA (6%), ECUADOR (6%)
Platform Engagement	Instagram: 522,029 avg likes/post · Tiktok: 936,600 avg views/post · Youtube: 3,821,336 avg views/post	Best reach: Youtube 3,821,336 avg views; best engagement: Instagram 522,029 avg likes

Top Brand Affinities

Roberto Cavalli Newborn

Score: 36.44

Bodytech

Score: 23.46

Andis

Score: 11.58

Movistar

Score: 9.64

New Era

Score: 9.55

Suavecito

Score: 7.77

Barber Shop Connect

Score: 6.33

BaByliss

Score: 5.91

American Airlines

Score: 5.20

Motorola

Score: 4.07

VidaSana

Score: 4.05

Under Armour

Score: 3.83

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Top Brand Affinities

Brand	Category	Score
Roberto Cavalli Newborn		36.44
Bodytech		23.46
Andis		11.58
Movistar		9.64
New Era		9.55
Suavecito		7.77
Barber Shop Connect		6.33
BaByliss		5.91
American Airlines		5.20
Motorola		4.07
VidaSana		4.05
Under Armour		3.83
Tomorrowland		3.81
Pull&Bear		3.37
Dolce & Gabbana		3.05
Monster Beverage		2.98
Rolex		2.82
Pepsi		2.80
Cartier		2.65
Moschino		2.59
FOREX		2.57
Rolls-Royce		2.47
Nokia		2.38
Cafecito		2.35
H&M		2.33
Yamaha		2.31
Kodak		2.29
Ferrari		2.27
Christian Dior		2.24
Fendi		2.20
Herbalife		2.13
Scion		2.13
Bershka		2.12
Coachella		2.10
Lacoste		2.04
FashionNova		2.03
Spotify Music		2.03
Jack Daniels		1.98
Versace		1.87
shein		1.78
Reebok		1.55
Guess		1.54
Forever 21		1.49
musical.ly		1.49
Los Angeles Lakers		1.46
Coca-Cola		1.44
Lamborghini		1.43
FIFA		1.41
KTM		1.41
SheInside		1.40