Blessd
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
19,956,020
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-11-06 23:20:59 UTC
Genres
Biography
In 2021, Blessd's softer, melodic style propelled him to success with hits like "Imposible" and "Dos Problemas," culminating in collaborations with artists such as Maluma and Javiielo. His debut album, "Hecho en Medellín," released in October 2021, marked a significant milestone in his career. Subsequent releases, including the albums "Siempre Blessd" in 2022 and "Si Sabe" in 2024, solidified his position as a prominent figure in Colombia's music scene, featuring collaborations with artists like Myke Towers and De La Ghetto.
Blessd is already in the conversation with 18-24 & 25-34 audiences in COLOMBIA, VENEZUELA, ECUADOR. The audience is heavily male (73%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (3,425,446 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Roberto Cavalli Newborn, Bodytech, Movistar points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,956,020 · Engagements 606,905 · Rate 3.0% Posts 3,303 · Views 4,875,446 · Avg Likes 592,467 · Avg Comments 5,259 · Avg Views 4,875,446 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 24% 13-17: 8% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (24%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
COLOMBIA (52%) VENEZUELA (7%) ECUADOR (7%) UNITED STATES (5%) PERU (5%) |
Top regions: COLOMBIA (52%), VENEZUELA (7%), ECUADOR (7%) |
| Platform Engagement | Instagram: 399,018 avg likes/post · Tiktok: 1,450,000 avg views/post · Youtube: 3,425,446 avg views/post | Best reach: Youtube 3,425,446 avg views; best engagement: Instagram 399,018 avg likes |
Top Brand Affinities
Roberto Cavalli Newborn
Bodytech
Movistar
Suavecito
New Era
Andis
BaByliss
Barber Shop Connect
American Airlines
Motorola
Under Armour
VidaSana
| Brand | Category | Score |
|---|---|---|
| Roberto Cavalli Newborn | 36.30 | |
| Bodytech | 23.84 | |
| Movistar | 14.46 | |
| Suavecito | 10.64 | |
| New Era | 9.56 | |
| Andis | 6.47 | |
| BaByliss | 6.36 | |
| Barber Shop Connect | 5.98 | |
| American Airlines | 5.74 | |
| Motorola | 4.05 | |
| Under Armour | 3.87 | |
| VidaSana | 3.45 | |
| Pull&Bear | 3.42 | |
| Dolce & Gabbana | 3.10 | |
| Monster Beverage | 3.01 | |
| Pepsi | 2.80 | |
| Cartier | 2.68 | |
| Ducati | 2.55 | |
| Cafecito | 2.51 | |
| Rolls-Royce | 2.48 | |
| Nokia | 2.38 | |
| H&M | 2.35 | |
| Kodak | 2.29 | |
| Bershka | 2.25 | |
| Oakley | 2.25 | |
| Christian Dior | 2.25 | |
| Fendi | 2.24 | |
| Los Angeles Lakers | 2.21 | |
| Spotify Music | 2.19 | |
| Herbalife | 2.14 | |
| Scion | 2.12 | |
| Lacoste | 2.05 | |
| Jack Daniels | 2.01 | |
| Tomorrowland | 1.94 | |
| Beats Electronics | 1.92 | |
| Versace | 1.88 | |
| Yamaha | 1.80 | |
| SoundCloud | 1.63 | |
| FOREX | 1.63 | |
| FashionNova | 1.58 | |
| Reebok | 1.57 | |
| Gymshark | 1.55 | |
| Forever 21 | 1.50 | |
| Sneakerhead | 1.42 | |
| Suzuki | 1.40 | |
| Polo Ralph Lauren | 1.36 | |
| National Geographic | 1.34 | |
| Lamborghini | 1.32 | |
| Nike | 1.30 | |
| Coachella | 1.18 |
Official Profiles
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LoginArtist: Blessd
The map shows every radio station that aired Blessd today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-30)
Total: 29,250,137
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
24,725,898 | 84.53% |
| [+] |
Audiomack |
4,524,239 | 15.47% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-26 03:00 UTC | Blessd | L'Élysée Montmartre | Paris, France | |
| 2025-12-01 03:00 UTC | Blessd | Indigo At The O2 | London, United Kingdom | |
| 2025-12-06 05:00 UTC | Blessd | Palacio Vistalegre | Madrid, Spain |
