Blazy

Blazy — hip-hop & rap artist from BR.

Brazilian psytrance producer Henrique Janelli, known as Blazy, has quickly risen to global fame since 2017. As the youngest artist to reach number one in his…

Influence: 53.52% Fanbase: 30.93% Trending: 64.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 184.55% • Very Strong

As of 2025-09-08

606,612

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:46:13 UTC

Genres

hip-hop & raphip-hop/rapelectronictrance brasileiropsychedelic tranceelectronicpsy trancetrance

Biography

Brazilian psytrance producer Henrique Janelli, known as Blazy, has quickly risen to global fame since 2017. As the youngest artist to reach number one in his genre on Beatport, he has topped the chart eight times and amassed over 150 million streams, making him the most listened-to psytrance artist from Brazil worldwide. Blazy's hits like "Tandava (Blazy & Gottinari Remix)" and "The Chase" have resonated internationally, while his successful remixes for tracks like "Makeup" and "Mama India" have further solidified his reputation.

Blazy's debut album, "The Chase" (2024), cements his position as a leading figure in psytrance. The album's mystical concept and unique language create a distinct universe, with the title track reaching number one on Beatport's global psytrance charts and all album tracks entering the Top 10. Having performed at esteemed festivals like Tomorrowland and Rock In Rio, Blazy continues to tour globally, showcasing his exceptional talent and captivating audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Blazy engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, INDIA, ISRAEL. The fan base skews heavily male (75%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (31,141 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Trancefamily, ChilliBeans, Pioneer, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Blazy score 2.05% — Strong bucket.

Brand: TrancefamilyBrand: ChilliBeansBrand: Pioneer

Followers:606,612

Engagements:12,411

Rate:2.0%

Posts:1,156

Avg Likes:12,192

Avg Comments:246

Avg Views:54,541

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 606,612 · Engagements 12,411 · Rate 2.0% Posts 1,156 · Views 54,541 · Avg Likes 12,192 · Avg Comments 246 · Avg Views 54,541	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 36% 35-44: 7% 13-17: 3%	Largest: 18-24 (52%); next: 25-34 (36%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	BRAZIL (59%) INDIA (6%) ISRAEL (5%) MEXICO (4%) SRI LANKA (4%)	Top regions: BRAZIL (59%), INDIA (6%), ISRAEL (5%)
Platform Engagement	Instagram: 9,249 avg likes/post · Tiktok: 23,400 avg views/post · Youtube: 31,141 avg views/post	Best reach: Youtube 31,141 avg views; best engagement: Instagram 9,249 avg likes

Top Brand Affinities

Trancefamily

Score: 184.55

ChilliBeans

Score: 32.42

Pioneer

Score: 14.60

Tomorrowland

Score: 14.38

Ableton

Score: 12.13

SoundCloud

Score: 9.29

Lollapalooza

Score: 7.97

Itaipava

Score: 7.47

Oakley

Score: 7.02

Xerox

Score: 6.22

Riachuelo

Score: 5.92

Budweiser

Score: 4.71

Brand	Category	Score
Trancefamily		184.55
ChilliBeans		32.42
Pioneer		14.60
Tomorrowland		14.38
Ableton		12.13
SoundCloud		9.29
Lollapalooza		7.97
Itaipava		7.47
Oakley		7.02
Xerox		6.22
Riachuelo		5.92
Budweiser		4.71
Moda Praia		4.31
Heineken		3.56
Monster Beverage		2.49
Pandora		2.13
shein		2.09
Spotify Music		2.03
Guess		1.44
Red Bull		1.35
Beats Electronics		1.34
GoPro		1.28
UFC		1.06
Xiaomi		1.03
DC Entertainment		0.94
Pepsi		0.84
KTM		0.82
SheInside		0.82
Volkswagen		0.73
Puma		0.71
Chevrolet		0.68
musical.ly		0.66
Coca-Cola		0.65
Ray-Ban		0.64
Vans		0.61
Canon		0.61
Nintendo		0.59
Prada		0.58
Amazon		0.56
McDonald's		0.56
Netflix		0.55
PlayStation		0.55
Honda		0.54
Suzuki		0.53
Adidas		0.52
Yamaha		0.52
Lamborghini		0.50
Louis Vuitton		0.48
HBO		0.46
MAC Cosmetics		0.45