Blanco Brown

Blanco Brown — country artist from US.

Blanco Brown, known for his unique "Trailer Trap" sound that blends Country, Hip-Hop, and Soul, gained massive success with his viral hit “The Git Up,”…

Influence: 58.03% Fanbase: 36.96% Trending: 68.57% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 24.90% • Very Strong

As of 2025-08-15

1,505,904

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 16:56:52 UTC

Genres

countrycountrycontemporary countryhip-hop & rapcountry rap

Biography

Blanco Brown, known for his unique "Trailer Trap" sound that blends Country, Hip-Hop, and Soul, gained massive success with his viral hit “The Git Up,” certified 11x PLATINUM and dominating charts worldwide. As a versatile artist and GRAMMY®-nominated engineer, Brown has collaborated with industry heavyweights and achieved his first No. 1 hit on Country radio with the Platinum-certified track “Just the Way.” His recent releases, including the EPs "Heartache & Lemonade," "Cedar Walls & Whiskey," and "Back 2 Basics," showcase his soulful vocals and storytelling abilities, captivating audiences with each project's distinct sound and emotive lyrics.

Blanco Brown's music has resonated with fans and critics alike, earning him accolades such as Billboard's No. 1 Top New Country Artist for 2019 and solidifying his position as a rising star in the music industry. Through his innovative approach to blending genres and his heartfelt songwriting, Brown continues to push boundaries and create music that connects with listeners on a profound level, cementing his place as a dynamic and influential artist in today's music landscape.

Top Brand Affinities

Report Date: 2025-08-15

Blanco Brown connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, AUSTRALIA, UNITED KINGDOM. With a heavily female (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 15,500 avg views per post; Instagram adds dependable engagement depth. Overlap with Ariat, Warner Music, Live Nation highlights near-term opportunities in Merchandise featuring Blanco Brown's branding, Collaborative music projects with other artists, Exclusive behind-the-scenes content. The throughline is simple: Blanco Brown moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Blanco Brown score 4.51% — Very Strong bucket.

Brand: AriatBrand: Warner MusicBrand: Live Nation Product: Merchandise featuring Blanco Brown's brandingProduct: Collaborative music projects with other artistsProduct: Exclusive behind-the-scenes content

Followers:1,505,904

Engagements:67,986

Rate:4.5%

Posts:1,019

Avg Likes:67,918

Avg Comments:63

Avg Views:20,883

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,505,904 · Engagements 67,986 · Rate 4.5% Posts 1,019 · Views 20,883 · Avg Likes 67,918 · Avg Comments 63 · Avg Views 20,883	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 33% 35-44: 13% 13-17: 7%	Largest: 18-24 (41%); next: 25-34 (33%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (60%) AUSTRALIA (4%) UNITED KINGDOM (4%) CANADA (3%) GERMANY (3%)	Top regions: UNITED STATES (60%), AUSTRALIA (4%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 67,327 avg likes/post · Tiktok: 15,500 avg views/post · Youtube: 5,383 avg views/post	Best reach: Tiktok 15,500 avg views; best engagement: Instagram 67,327 avg likes

Top Brand Affinities

Ariat

Apparel & Fashion

Score: 24.90

Warner Music

Entertainment & Media

Score: 24.79

Live Nation

Entertainment

Score: 20.23

Akai

Consumer Electronics

Score: 17.04

Pro Tools

Tools, DIY & Garden

Score: 15.02

WNBA

Sports & Outdoors

Score: 14.07

Amazon Music

Entertainment & Media

Score: 13.16

iHeartRadio Music Awards

Entertainment

Score: 11.73

Delta

Automotive

Score: 11.10

ESPN

Entertainment & Media

Score: 8.47

Kroger

Grocery & Pantry

Score: 7.63

Publix

Grocery & Pantry

Score: 7.61

Recommendations

Products & Services

Merchandise featuring Blanco Brown's branding
Collaborative music projects with other artists
Exclusive behind-the-scenes content
Live concert experiences and meet-and-greets
Music production workshops
Branded apparel partnerships
Streaming service playlists featuring his music
Fan engagement events and contests

Marketing Angles

Highlight the unique blend of country and hip-hop
Focus on storytelling in his music
Leverage viral success of 'The Git Up'
Promote collaborations with mainstream artists
Engage with fans through social media challenges
Utilize nostalgia in marketing campaigns

Content Themes

Behind-the-scenes of music creation
Personal stories and experiences
Cultural influences in his music
Interactive fan Q&A sessions
Music video premieres and teasers
Live performance highlights

Partnership Brands

Ariat
Warner Music
Live Nation
Amazon Music
iHeartRadio
ESPN
Delta
Bud Light
Chick-fil-A
Macy's
Pioneer
Pro Tools
Hennessy
Carhartt
Taco Bell
Beats Electronics
Spotify Music
SoundCloud
NFL
MTV
NBC

Brand	Category	Score
Ariat	Apparel & Fashion	24.90
Warner Music	Entertainment & Media	24.79
Live Nation	Entertainment	20.23
Akai	Consumer Electronics	17.04
Pro Tools	Tools, DIY & Garden	15.02
WNBA	Sports & Outdoors	14.07
Amazon Music	Entertainment & Media	13.16
iHeartRadio Music Awards	Entertainment	11.73
Delta	Automotive	11.10
ESPN	Entertainment & Media	8.47
Kroger	Grocery & Pantry	7.63
Publix	Grocery & Pantry	7.61
Macy's	Apparel & Fashion	7.53
Pioneer	Technology	7.52
Bud Light	Alcoholic Beverages	7.44
Chick-fil-A	Restaurants & Food Service	6.48
Verizon	Telecom & Internet Services	6.47
FOX	Other	6.19
Margaritaville	Apparel & Fashion	6.02
The Home Depot	Home & Living	5.95
MamaBear	Baby, Kids & Maternity	5.87
NFL	Sports & Outdoors	5.57
Free People	Apparel & Fashion	5.29
NBC	Entertainment & Media	5.15
CNN	Entertainment & Media	4.89
Walmart	E-commerce & Marketplaces	4.88
MTV	Entertainment	4.81
Target	Apparel	4.69
HomeGoods	Home & Living	4.46
Busch	Beverages	4.40
Philips	Consumer Electronics	4.38
Coach	Accessories (Bags, Eyewear, Etc.)	4.36
Ableton	Audio & Music Gear	4.28
Hennessy	Alcoholic Beverages	4.18
Coors	Alcoholic Beverages	4.14
Steve Madden	Apparel & Fashion	4.10
FashionNova	Apparel & Fashion	3.98
GMC	Automotive	3.81
Carhartt	Apparel & Fashion	3.79
Taco Bell	Restaurants & Food Service	3.76
Fila	Apparel & Fashion	3.62
NORDSTROM	Apparel & Fashion	3.53
OLD NAVY	Apparel & Fashion	3.50
Nickelodeon	Entertainment	3.49
Beats Electronics	Audio & Music Gear	3.37
Spotify Music	Entertainment & Media	3.36
Los Angeles Lakers	Sports & Outdoors	3.35
SoundCloud	Entertainment & Media	3.19
NBA	Sports & Outdoors	3.10
PetSmart	Pet Supplies	3.03