Blake Shelton
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
13,228,794
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:53:46 UTC
Genres
Biography
With a prolific career that boasts numerous accolades, Blake Shelton's upcoming album release and extensive tour schedule showcase his enduring popularity and influence in the country music industry. Alongside his successful music career, Shelton remains dedicated to his ventures outside of music, particularly his partnership with Ryman Hospitality through the Ole Red venues. As he continues to captivate audiences with his music and live performances, Shelton's impact on the country music scene remains undeniable, solidifying his status as a leading figure in the genre.
Blake Shelton connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, NIGERIA. With a female-leaning (53%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 105,600 avg views per post; Instagram adds dependable engagement depth. Overlap with Houston Livestock Show and Rodeo, SeneGence, Younique highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Blake Shelton moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,228,794 · Engagements 25,415 · Rate 0.2% Posts 2,217 · Views 145,383 · Avg Likes 24,000 · Avg Comments 1,610 · Avg Views 145,383 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 32% 35-44: 14% 45-64: 11% |
Largest: 18-24 (38%); next: 25-34 (32%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
UNITED STATES (51%) BRAZIL (6%) NIGERIA (6%) CANADA (4%) PHILIPPINES (3%) |
Top regions: UNITED STATES (51%), BRAZIL (6%), NIGERIA (6%) |
| Platform Engagement | Instagram: 17,479 avg likes/post · Tiktok: 105,600 avg views/post · Youtube: 39,783 avg views/post | Best reach: Tiktok 105,600 avg views; best engagement: Instagram 17,479 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
SeneGence
Younique
Margaritaville
MamaBear
Kroger
NBC
Coors
Gillette
Bud Light
Kate Spade
Busch
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 8.89 | |
| SeneGence | 8.55 | |
| Younique | 8.40 | |
| Margaritaville | 8.13 | |
| MamaBear | 6.83 | |
| Kroger | 6.21 | |
| NBC | 5.94 | |
| Coors | 5.55 | |
| Gillette | 4.75 | |
| Bud Light | 4.71 | |
| Kate Spade | 4.50 | |
| Busch | 4.33 | |
| Verizon | 4.17 | |
| Chick-fil-A | 4.15 | |
| ABC | 3.50 | |
| Budweiser | 3.18 | |
| Walmart | 3.11 | |
| Carhartt | 3.00 | |
| Costco | 2.85 | |
| PetSmart | 2.75 | |
| Baileys | 2.67 | |
| Target | 2.65 | |
| Under Armour | 2.41 | |
| Lululemon Athletica | 2.37 | |
| Paramount Pictures | 2.36 | |
| Sunnies Studios | 2.20 | |
| Jeep | 2.18 | |
| Pixar | 2.16 | |
| Jack Daniels | 2.12 | |
| Bentley | 1.94 | |
| Showtime | 1.94 | |
| Chipotle Mexican Grill | 1.93 | |
| WWE | 1.85 | |
| Bellagio | 1.84 | |
| Chrysler | 1.83 | |
| Sephora | 1.82 | |
| Oakley | 1.79 | |
| Walt Disney | 1.71 | |
| Starbucks | 1.71 | |
| Anastasia Beverly Hills | 1.65 | |
| Urban Decay Cosmetics | 1.65 | |
| Paypal | 1.63 | |
| Pic Collage | 1.59 | |
| shein | 1.56 | |
| Too Faced Cosmetics | 1.55 | |
| Tiffany & Co | 1.55 | |
| Michael Kors | 1.55 | |
| Chevrolet | 1.53 | |
| Amazon | 1.49 | |
| Tarte Cosmetics | 1.48 |
Official Profiles
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LoginArtist: Blake Shelton
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-16 04:00 UTC | Blake Shelton | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-01-19 04:00 UTC | Blake Shelton | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-01-22 04:00 UTC | Blake Shelton | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-01-24 04:00 UTC | Blake Shelton | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-01-25 04:00 UTC | Blake Shelton | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-01-29 04:00 UTC | Blake Shelton | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-01-31 04:00 UTC | Blake Shelton | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-01 04:00 UTC | Blake Shelton | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States |
