BLACKPINK Brand Affinity ranks highest Casetify at 17.30% . Very Strong. Score DMDB 60.79% | Fanbase 89.95%

BLACKPINK — pop artist from KR.

BLACKPINK, known for hit songs like 'DDU-DU DDU-DU', 'Kill This Love', and 'How You Like That', recently made a comeback after a year and 10 months. The group…

BLACKPINK

Superstar

Country: KR | Artist ID: 11e81bd1-e96f-6efc-a5d8-a0369fe50396

Find Artist

Genres

popk-popk-pop girl grouppopasian pop

Influential: 60.79% Fanbase: 89.95% Trending: 46.21%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 17.30% • Very Strong

As of 2025-09-09

208,362,955

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.79% | Fanbase 89.95% | Trending 46.21% | CAREER STAGE: SUPERSTAR

Biography

BLACKPINK, known for hit songs like 'DDU-DU DDU-DU', 'Kill This Love', and 'How You Like That', recently made a comeback after a year and 10 months. The group announced their return with the pre-release single 'Pink Venom', leading up to the release of a new full album and a world tour. Fans eagerly anticipate the group's upcoming achievements following their highly anticipated comeback.

Report Date: 2025-09-09

BLACKPINK builds repeat engagement among 18-24 & 25-34 audiences throughout INDONESIA, PHILIPPINES, INDIA. With a heavily female (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (4,276,208 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Casetify, GENTLE MONSTER, Lojas Renner point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BLACKPINK score 0.79% — Low bucket.

Brand: CasetifyBrand: GENTLE MONSTERBrand: Lojas Renner

Followers:208,362,955

Engagements:1,646,241

Rate:0.8%

Posts:2,974

Avg Likes:1,601,676

Avg Comments:22,777

Avg Views:7,026,208

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 208,362,955 · Engagements 1,646,241 · Rate 0.8% Posts 2,974 · Views 7,026,208 · Avg Likes 1,601,676 · Avg Comments 22,777 · Avg Views 7,026,208	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 22% 13-17: 13% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (22%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	INDONESIA (14%) PHILIPPINES (10%) INDIA (10%) UNITED STATES (9%) BRAZIL (9%)	Top regions: INDONESIA (14%), PHILIPPINES (10%), INDIA (10%)
Platform Engagement	Instagram: 1,005,458 avg likes/post · Tiktok: 2,750,000 avg views/post · Youtube: 4,276,208 avg views/post	Best reach: Youtube 4,276,208 avg views; best engagement: Instagram 1,005,458 avg likes

Top Brand Affinities

Casetify

Score: 17.30

GENTLE MONSTER

Score: 14.72

Lojas Renner

Score: 13.95

Monster High

Score: 13.03

New Era

Score: 11.43

Jean Paul Gaultier

Score: 10.04

Accor Hotels

Score: 9.22

Stella Artois

Score: 6.97

JACQUEMUS

Score: 6.10

Angry Birds

Score: 6.04

Coachella

Score: 5.52

Billabong

Score: 5.07

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Top Brand Affinities

Brand	Category	Score
Casetify		17.30
GENTLE MONSTER		14.72
Lojas Renner		13.95
Monster High		13.03
New Era		11.43
Jean Paul Gaultier		10.04
Accor Hotels		9.22
Stella Artois		6.97
JACQUEMUS		6.10
Angry Birds		6.04
Coachella		5.52
Billabong		5.07
Urban Outfitters		4.95
Rockstar Games		4.77
Dr. Martens		3.94
Final Fantasy		3.52
Fendi		3.51
Carhartt		3.35
Jollibee		3.32
Daniel Wellington		3.25
Gatorade		3.10
GAP		3.08
The North Face		2.90
Tiffany		2.81
ESPN		2.76
Calvin Klein		2.74
NARS Cosmetics		2.71
Petronas		2.68
Lush		2.58
Burger King		2.43
Nickelodeon		2.19
Forever 21		2.11
Garnier		2.09
Costco		2.06
Lollapalooza		2.04
Puma		2.01
Timberland		1.95
League of Legends		1.74
Fujifilm		1.66
Fenty beauty		1.62
Polo Ralph Lauren		1.61
shein		1.61
Cartier		1.58
CBS Television Studios		1.58
ASICS		1.56
SheInside		1.55
Hollister Co		1.51
Bershka		1.48
Converse		1.47
Yves Saint Laurent		1.47