BLACKPINK

BLACKPINK

Country: KR

Influence: 60.79% Fanbase: 89.95% Trending: 46.21% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 17.70% • Very Strong

As of 2025-10-01

208,698,466

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 08:53:35 UTC

Genres

popk-popk-pop girl grouppopasian pop

Biography

BLACKPINK, known for hit songs like 'DDU-DU DDU-DU', 'Kill This Love', and 'How You Like That', recently made a comeback after a year and 10 months. The group announced their return with the pre-release single 'Pink Venom', leading up to the release of a new full album and a world tour. Fans eagerly anticipate the group's upcoming achievements following their highly anticipated comeback.

BLACKPINK Marketing Affinity & Brand Fit Data

Report Date: 2025-10-01

BLACKPINK builds repeat engagement among 18-24 & 25-34 audiences throughout INDONESIA, PHILIPPINES, INDIA. With a heavily female (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (3,279,395 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Casetify, GENTLE MONSTER, Lojas Renner point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist BLACKPINK score 0.61%Low bucket.
Brand: CasetifyBrand: GENTLE MONSTERBrand: Lojas Renner
Followers:208,698,466
Engagements:1,265,493
Rate:0.6%
Posts:2,978
Views:6,029,395
Avg Likes:1,218,364
Avg Comments:19,856
Avg Views:6,029,395

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 208,698,466 · Engagements 1,265,493 · Rate 0.6%
Posts 2,978 · Views 6,029,395 · Avg Likes 1,218,364 · Avg Comments 19,856 · Avg Views 6,029,395
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 24%
13-17: 13%
35-44: 5%
Largest: 18-24 (57%); next: 25-34 (24%)
Gender Split Female: 65%
Male: 35%
Non-binary/Other: 0%
Skews female (65%)
Top Countries INDONESIA (14%)
PHILIPPINES (11%)
INDIA (9%)
UNITED STATES (9%)
THAILAND (7%)
Top regions: INDONESIA (14%), PHILIPPINES (11%), INDIA (9%)
Platform Engagement Instagram: 624,747 avg likes/post · Tiktok: 2,750,000 avg views/post · Youtube: 3,279,395 avg views/post Best reach: Youtube 3,279,395 avg views; best engagement: Instagram 624,747 avg likes

Top Brand Affinities

Casetify
Score: 17.70
GENTLE MONSTER
Score: 14.74
Lojas Renner
Score: 14.16
Monster High
Score: 13.10
New Era
Score: 11.44
Jean Paul Gaultier
Score: 10.00
Accor Hotels
Score: 9.20
Stella Artois
Score: 7.05
JACQUEMUS
Score: 6.14
Angry Birds
Score: 6.05
Billabong
Score: 5.09
Urban Outfitters
Score: 5.01
Brand Category Score
Casetify 17.70
GENTLE MONSTER 14.74
Lojas Renner 14.16
Monster High 13.10
New Era 11.44
Jean Paul Gaultier 10.00
Accor Hotels 9.20
Stella Artois 7.05
JACQUEMUS 6.14
Angry Birds 6.05
Billabong 5.09
Urban Outfitters 5.01
Rockstar Games 4.75
Jollibee 4.05
Dr. Martens 3.96
Fendi 3.57
Final Fantasy 3.51
Carhartt 3.41
Daniel Wellington 3.32
Gatorade 3.14
GAP 3.09
The North Face 2.93
League of Legends 2.91
Bershka 2.83
Tiffany 2.82
Calvin Klein 2.80
Petronas 2.79
ESPN 2.77
NARS Cosmetics 2.74
Lush 2.59
Burger King 2.47
Crocs 2.31
Tesco 2.23
Lollapalooza 2.07
Sprite 2.07
Garnier 2.06
Nickelodeon 2.06
Costco 2.06
Fujifilm 1.97
Timberland 1.96
Polaroid 1.79
Coachella 1.72
CBS 1.66
Fenty beauty 1.63
Polo Ralph Lauren 1.63
CBS Television Studios 1.61
Cartier 1.60
UNIQLO 1.60
ASICS 1.58
Hollister Co 1.53

Official Profiles

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Artist: BLACKPINK

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired BLACKPINK today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-30)

Total: 34,216,796

PLATFORM TOTAL %
Spotify Spotify 30,843,379 90.14%
Audiomack Audiomack 2,255,986 6.59%
Yandex Yandex 722,655 2.11%
Pandora Pandora 298,460 0.87%
Jiosaavn Jiosaavn 96,316 0.28%
Anghami Anghami 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-25 03:00 UTC BLACKPINK Kai Tak Stadium Kai Tak, Hong Kong SAR China
2026-01-26 03:00 UTC BLACKPINK Kai Tak Stadium Kai Tak, Hong Kong SAR China

Trending Artist