Black Uhuru
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
40,675
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:53:06 UTC
Genres
Scores
Biography
With Simpson as the constant driving force, Black Uhuru redefined reggae music with their dynamic and progressive sound, featuring talented musicians such as Michael Rose, Sly Dunbar, and Robbie Shakespeare. Despite internal conflicts and legal battles over the band name, Simpson continued to lead Black Uhuru into the new millennium, showcasing their enduring influence on the reggae genre with the release of 2001's Dynasty.
Black Uhuru commands interest from 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, SOUTH AFRICA. With a heavily male (80%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (236 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with The House of Marley, Mixcloud, Live Nation points squarely at Vinyl records and turntables, Reggae-themed apparel, Concert tickets and VIP experiences. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 40,675 · Engagements 236 · Rate 0.6% Posts 490 · Views 0 · Avg Likes 236 · Avg Comments 14 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 35-44: 31% 18-24: 14% 45-64: 14% |
Largest: 25-34 (40%); next: 35-44 (31%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (21%) BRAZIL (11%) SOUTH AFRICA (6%) KENYA (5%) MEXICO (4%) |
Top regions: UNITED STATES (21%), BRAZIL (11%), SOUTH AFRICA (6%) |
| Platform Engagement | Instagram: 236 avg likes/post | best engagement: Instagram 236 avg likes |
Top Brand Affinities
The House of Marley
Mixcloud
Live Nation
Akai
MOOG
Amazon Music
Pro Tools
Ableton
Pioneer
Clarks
SoundCloud
Spotify Music
Recommendations
Products & Services
- Vinyl records and turntables
- Reggae-themed apparel
- Concert tickets and VIP experiences
- Streaming subscriptions for reggae music
- Music production software
- Collaborative music projects with local artists
- Merchandise featuring iconic album art
- Music workshops and masterclasses
Marketing Angles
- Highlighting the band's Grammy-winning legacy
- Emphasizing cultural roots and heritage
- Engaging younger audiences through social media
- Leveraging nostalgia for 70s and 80s reggae
- Collaborating with popular influencers in the reggae scene
- Creating immersive live experiences and festivals
Content Themes
- Behind-the-scenes stories from the band's history
- Interviews with band members and collaborators
- Fan stories and testimonials
- Reggae music history and its impact
- Live performance highlights
- Cultural significance of reggae music
Partnership Brands
- The House of Marley
- Mixcloud
- Live Nation
- Akai
- MOOG
- Amazon Music
- SoundCloud
- Spotify Music
- Hennessy
- MTV
- Beats Electronics
- Jack Daniels
- Guinness
- Warner Bros
- National Geographic
- The North Face
- Coachella
- Vans
- Heineken
- Tesla Motors
- Lollapalooza
| Brand | Category | Score |
|---|---|---|
| The House of Marley | Audio & Music Gear | 160.98 |
| Mixcloud | Entertainment & Media | 28.18 |
| Live Nation | Entertainment | 21.25 |
| Akai | Consumer Electronics | 19.22 |
| MOOG | Automotive | 16.79 |
| Amazon Music | Entertainment & Media | 11.06 |
| Pro Tools | Tools, DIY & Garden | 8.18 |
| Ableton | Audio & Music Gear | 8.14 |
| Pioneer | Audio & Music Gear | 5.68 |
| Clarks | Footwear | 5.61 |
| SoundCloud | Entertainment | 4.96 |
| Spotify Music | Entertainment & Media | 4.27 |
| Hennessy | Alcoholic Beverages | 4.26 |
| iHeartRadio Music Awards | Entertainment | 4.11 |
| Movistar | Telecom & Internet Services | 4.05 |
| Beats Electronics | Audio & Music Gear | 3.90 |
| Omega | Jewelry & Watches | 2.78 |
| MTV | Entertainment | 2.78 |
| musical.ly | Entertainment | 2.57 |
| Monster Beverage | Beverages | 2.36 |
| Philips | Consumer Electronics | 2.25 |
| Carhartt | Apparel & Fashion | 2.22 |
| Heineken | Alcoholic Beverages | 2.15 |
| Lollapalooza | Entertainment | 2.13 |
| Jack Daniels | Beverages | 2.02 |
| Cafecito | Food & Snacks | 2.00 |
| Kodak | Cameras & Photography | 1.99 |
| Paramount Pictures | Entertainment | 1.88 |
| Los Angeles Lakers | Sports & Outdoors | 1.74 |
| Jaguar | Automotive | 1.66 |
| Budweiser | Beverages | 1.64 |
| Guinness | Alcoholic Beverages | 1.64 |
| Pandora | Jewelry & Watches | 1.61 |
| Warner Bros | Entertainment | 1.61 |
| NBA | Sports & Outdoors | 1.59 |
| Cadillac | Automotive | 1.54 |
| UFC | Sports & Outdoors | 1.50 |
| Costco | Grocery & Pantry | 1.46 |
| The North Face | Apparel & Fashion | 1.42 |
| BBC | Apparel & Fashion | 1.36 |
| Coachella | Apparel & Fashion | 1.33 |
| Volkswagen | Automotive | 1.32 |
| Lush | Beauty & Personal Care | 1.28 |
| Tesla Motors | Automotive | 1.24 |
| Vans | Footwear | 1.21 |
| The Olympic Games | Sports & Outdoors | 1.20 |
| NFL | Sports & Outdoors | 1.18 |
| National Geographic | Entertainment & Media | 1.16 |
| Yamaha | Consumer Electronics | 1.15 |
| Amazon | E-commerce & Marketplaces | 1.14 |
Official Profiles
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LoginArtist: Black Uhuru
The map shows every radio station that aired Black Uhuru today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 04:32:54 | Guess Who's Coming to Dinner (Discomix) | KRSH | Santa Rosa, US | 6 |
| 2025-08-21 03:47:17 | Endurance | FIP autour du reggae | Paris, FR | 231 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |