Black Star
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
37,500
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 17:14:52 UTC
Genres
Scores
Biography
Bey and Kweli's musical journey began in the hip-hop scene of New York City, eventually leading to their formation of Black Star. Over the years, they pursued solo projects but continued to collaborate sporadically. Their contributions to various compilations and soundtracks kept their presence alive in the music industry, with notable appearances like at Dave Chappelle's Block Party in 2004. No Fear of Time, released in 2022, marked the return of Black Star after a lengthy hiatus, featuring production by Madlib and guest appearances by Black Thought and Yummy Bingham.
Black Star has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (84%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 9,528,355 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Nike, Adidas, Beats by Dre signals obvious wins in Merchandise collaborations (apparel, accessories), Exclusive album releases on vinyl, Live concert streaming services. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 37,500 · Engagements 127,759 · Rate 340.7% Posts 2 · Views 9,528,355 · Avg Likes 123,485 · Avg Comments 8,548 · Avg Views 9,528,355 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 32% 35-44: 15% 45-64: 3% |
Largest: 25-34 (47%); next: 18-24 (32%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (35%) BRAZIL (8%) UNITED KINGDOM (6%) COLOMBIA (3%) CHILE (3%) |
Top regions: UNITED STATES (35%), BRAZIL (8%), UNITED KINGDOM (6%) |
| Platform Engagement | Youtube: 9,528,355 avg views/post | Best reach: Youtube 9,528,355 avg views; best engagement: Youtube 123,485 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise collaborations (apparel, accessories)
- Exclusive album releases on vinyl
- Live concert streaming services
- Music production software partnerships
- Collaborative playlists on streaming platforms
- Hip-hop culture events and festivals
- Social media engagement campaigns
- Music video production sponsorships
- Podcast series featuring artist interviews
- Crowdfunding for new projects
Marketing Angles
- Highlight the cultural impact of hip-hop
- Emphasize collaboration and community
- Leverage nostalgia for 90s hip-hop
- Focus on social justice themes in music
- Engage fans through interactive content
- Utilize storytelling in marketing campaigns
Content Themes
- Behind-the-scenes of music production
- Artist's journey and personal stories
- Exploration of hip-hop history
- Collaborations with emerging artists
- Social issues addressed in lyrics
- Fan-driven content and testimonials
Partnership Brands
- Nike
- Adidas
- Beats by Dre
- Spotify
- Apple Music
- Tidal
- Red Bull
- Hennessy
- MTV
- Complex
- XXL Magazine
- Urban Outfitters
- Def Jam Recordings
- SoundCloud
- YouTube Music
- Vans
- Puma
- Ciroc
- Lyrical Lemonade
- Fader Magazine
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Black Star
The map shows every radio station that aired Black Star today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-19)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-19 09:06:01 | Definition | Itch FM | London, GB | 2 |
| 2025-08-19 05:05:27 | Definition | Itch FM | London, GB | 2 |
| 2025-08-19 02:04:04 | Little Brother | WNXP | Nashville, US | 234 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |