Black Motion

Black Motion

Country: ZA

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Influential: 55.01% Fanbase: 32.48% Trending: 66.27%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 31.70% • Very Strong

As of 2025-09-08

522,341

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 20:44:19 UTC

Genres

popsouth african popalternativesouth african alternativeelectronicdancedeep housesouth african houseafro houseelectronichouseamapianoafricanafro soul

Scores

Score: DMDB 55.00% | Fanbase 32.50% | Trending 66.30% | CAREER STAGE: MID_LEVEL

Biography

Black Motion, a South African electronic duo, seamlessly fuses house music with vibrant indigenous percussion and multilingual vocals, collaborating with a variety of artists from the country’s dance music community. Their debut album Talking to the Drums in 2011 propelled them to the forefront of the South African house scene, leading to international success and critical acclaim with SAMA Award-winning albums like Ya Badimo (2016) and The Healers: The Last Chapter (2020). Their signature sound combines ancestral traditions and global dance influences, utilizing electronic production and traditional live drums to create distinctive nightclub tracks rooted in their cultural heritage.

In 2020, Black Motion’s expansive 41-track album, The Healers: The Last Chapter, showcased their ability to draw inspiration from across the continent, resulting in a dynamic musical journey featuring top-notch guest appearances. Their latest release, Rebirth of The Drum (2023), marked a new chapter for the duo, with their subsequent album 'The Cradle Of Art' building upon the foundation laid by Rebirth of The Drum, signaling a fresh era for the award-winning duo.
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Black Motion Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

Black Motion draws 25-34 & 18-24 audiences and holds attention in SOUTH AFRICA, UNITED STATES, VENEZUELA. The skew is heavily male (75%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 1,596 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Woolworths, Mixcloud, Hennessey makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Black Motion score 0.07% — Low bucket.
Brand: WoolworthsBrand: MixcloudBrand: Hennessey
Followers:522,341
Engagements:367
Rate:0.1%
Posts:4,233
Views:1,596
Avg Likes:362
Avg Comments:21
Avg Views:1,596

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 522,341 · Engagements 367 · Rate 0.1%
Posts 4,233 · Views 1,596 · Avg Likes 362 · Avg Comments 21 · Avg Views 1,596 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 46%
18-24: 42%
35-44: 7%
13-17: 3%
 Largest: 25-34 (46%); next: 18-24 (42%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0% 		Skews male (75%)
Top Countries SOUTH AFRICA (42%)
UNITED STATES (9%)
VENEZUELA (7%)
PORTUGAL (5%)
ANGOLA (4%)
 Top regions: SOUTH AFRICA (42%), UNITED STATES (9%), VENEZUELA (7%)
Platform Engagement Instagram: 276 avg likes/post · Youtube: 1,596 avg views/post Best reach: Youtube 1,596 avg views; best engagement: Instagram 276 avg likes

Top Brand Affinities

Woolworths
Score: 31.70
Mixcloud
Score: 22.32
Hennessey
Score: 18.50
Pioneer
Score: 16.98
Ballantine's
Score: 16.52
Glenfiddich
Score: 13.71
Hennessy
Score: 10.21
Ellesse
Score: 9.90
Emporium
Score: 9.74
Atmos
Score: 9.60
Stella Artois
Score: 7.52
Amstel
Score: 7.38
Top Brand Affinities
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Brand Category Score
Woolworths 31.70
Mixcloud 22.32
Hennessey 18.50
Pioneer 16.98
Ballantine's 16.52
Glenfiddich 13.71
Hennessy 10.21
Ellesse 9.90
Emporium 9.74
Atmos 9.60
Stella Artois 7.52
Amstel 7.38
Jameson 6.03
Jagermeister 5.95
Kappa 5.86
Heineken 4.74
Herbalife 4.45
SoundCloud 4.18
Colgate 4.03
Bacardi 3.60
Tomorrowland 3.52
Lacoste 3.38
TOM FORD 3.29
FOREX 2.68
Monster Beverage 2.48
Puma 2.45
Timberland 2.42
shein 2.42
H&M 2.37
MTV 2.34
Dr. Martens 2.20
Guess 2.17
Beats Electronics 2.17
The North Face 2.04
Red Bull 2.01
Polo Ralph Lauren 2.00
SheInside 1.97
Versace 1.95
Spotify Music 1.93
Reebok 1.85
Vans 1.85
Mercedes-Benz 1.77
Paramount Pictures 1.73
Sprite 1.70
Volkswagen 1.69
Budweiser 1.67
Nike 1.64
New Balance 1.62
Huawei 1.60
Land Rover 1.48

Official Profiles

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Artist: Black Motion

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

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Aired At Song Station Location Duration (s)
2025-08-21 07:13:13 Rejoice Y FM Johannesburg, ZA 251

Popularity (2025-10-02)

Platform%
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