Black M Brand Affinity ranks highest Monoprix at 32.86% . Very Strong. Score DMDB 62.95% | Fanbase 60.00%

Black M — pop artist from FR.

Black M, born Alpha Diallo in 1984, gained prominence as a French-Guinean rapper, known for his work with the rap collective Sexion d'Assaut and his successful…

Black M

Recognizable

Country: FR | Gender: male | Artist ID: 11e81bbe-ef00-23d8-bc22-a0369fe50396

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Genres

popfrancotonfrench poppopmainstream pophip-hop & raprap conscienthip-hop/rap

Influential: 62.95% Fanbase: 60.00% Trending: 64.43%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Monoprix • 32.86% • Very Strong

As of 2025-09-09

11,213,581

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.95% | Fanbase 60.00% | Trending 64.43% | CAREER STAGE: MAINSTREAM

Biography

Black M, born Alpha Diallo in 1984, gained prominence as a French-Guinean rapper, known for his work with the rap collective Sexion d'Assaut and his successful solo releases. Joining Sexion d'Assaut at the age of 20, the group achieved mainstream success with their debut album, L'École des Points Vitaux, in 2010. Black M's debut solo album, Les Yeux Plus Gros Que le Monde, released in 2014 on Wati-B, went quadruple platinum and produced hits like "Sur Ma Route." His subsequent albums, including Éternal Insatisfait in 2016 and Il Etait Une Fois... in 2019, continued to showcase his versatile musical style.

Black M's career also included collaborations with artists such as DJ Abdel and Major Lazer, as well as notable guest appearances on his albums, like Shakira on "Comme Moi." His music, characterized by colorful lyricism and humorous wordplay, resonated with audiences, leading to widespread acclaim and commercial success. Throughout his discography, Black M's artistry evolved, incorporating diverse influences and themes, culminating in a pop-oriented sound on his later releases.

Report Date: 2025-09-09

Black M commands interest from 18-24 & 25-34 audiences in FRANCE, CôTE D’IVOIRE, MOROCCO. With a heavily male (60%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (66,150 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Monoprix, Kiabi, Galeries Lafayette points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Black M score 0.14% — Low bucket.

Brand: MonoprixBrand: KiabiBrand: Galeries Lafayette

Followers:11,213,581

Engagements:16,238

Rate:0.1%

Posts:954

Avg Likes:15,339

Avg Comments:344

Avg Views:73,142

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,213,581 · Engagements 16,238 · Rate 0.1% Posts 954 · Views 73,142 · Avg Likes 15,339 · Avg Comments 344 · Avg Views 73,142	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 8% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 41% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	FRANCE (53%) CôTE D’IVOIRE (12%) MOROCCO (10%) GUINEA (6%) CONGO - KINSHASA (6%)	Top regions: FRANCE (53%), CôTE D’IVOIRE (12%), MOROCCO (10%)
Platform Engagement	Instagram: 6,101 avg likes/post · Tiktok: 66,150 avg views/post · Youtube: 6,992 avg views/post	Best reach: Tiktok 66,150 avg views; best engagement: Tiktok 8,146 avg likes

Top Brand Affinities

Monoprix

Score: 32.86

Kiabi

Score: 29.26

Galeries Lafayette

Score: 29.04

Zalando

Score: 16.57

ESPRIT

Score: 14.39

Air France

Score: 14.17

JACQUEMUS

Score: 12.82

Auchan

Score: 12.69

Calzedonia

Score: 10.59

Ricard

Score: 10.31

Accor Hotels

Score: 9.29

Longchamp

Score: 8.73

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Top Brand Affinities

Brand	Category	Score
Monoprix		32.86
Kiabi		29.26
Galeries Lafayette		29.04
Zalando		16.57
ESPRIT		14.39
Air France		14.17
JACQUEMUS		12.82
Auchan		12.69
Calzedonia		10.59
Ricard		10.31
Accor Hotels		9.29
Longchamp		8.73
Carrefour		7.80
Lanvin		7.14
Décathlon		6.87
KARL LAGERFELD		5.81
Elle Magazine		5.73
BALMAIN		5.26
Lacoste		4.93
boohoo		4.70
Pull&Bear		4.60
NBC		4.54
Primark		4.06
Moncler		4.01
Stradivarius		3.92
Fila		3.76
Yves Saint Laurent		3.60
Daniel Wellington		3.28
ASOS		2.87
Tomorrowland		2.87
Make Up For Ever		2.83
Montblanc		2.76
Bugatti		2.72
Rover		2.58
Christian Louboutin		2.42
Rolex		2.27
Versace		2.26
Timberland		2.24
GIVENCHY		2.16
Kodak		2.16
Guess		2.12
Garnier		2.11
Sephora		2.10
Fendi		2.02
Peugeot		1.86
Polo Ralph Lauren		1.85
FIFA		1.85
KENZO		1.84
Dolce & Gabbana		1.84
Bershka		1.80