Black Lab
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
7,640
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:48:54 UTC
Genres
Scores
Biography
Establishing a strong indie presence through their website and diverse releases, Black Lab has explored various musical genres, including six albums, an unplugged record, a live acoustic DVD collection, and electronica instrumentals. Their latest single, "In A Moment," showcases their experimentation with alternative-electronic sounds, while their independent success is attributed to dedicated fan support, manifested through social media campaigns, YouTube covers, and a successful Kickstarter campaign.
Black Lab cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily male (65%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 164 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Spotify, Apple Music, Bandcamp, mapping to Vinyl records of latest albums, Merchandise like t-shirts and hoodies, Exclusive online concerts. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,640 · Engagements 18 · Rate 0.2% Posts 83 · Views 164 · Avg Likes 16 · Avg Comments 2 · Avg Views 164 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 33% 35-44: 16% 45-64: 8% |
Largest: 25-34 (40%); next: 18-24 (33%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (32%) UNITED KINGDOM (7%) BRAZIL (4%) FRANCE (4%) CANADA (3%) |
Top regions: UNITED STATES (32%), UNITED KINGDOM (7%), BRAZIL (4%) |
| Platform Engagement | Youtube: 164 avg views/post | Best reach: Youtube 164 avg views; best engagement: Youtube 16 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Vinyl records of latest albums
- Merchandise like t-shirts and hoodies
- Exclusive online concerts
- Music lessons or workshops
- Collaborative playlists on streaming platforms
- Fan club memberships
- Music-themed art prints
- Limited edition album releases
Marketing Angles
- Highlight the indie music journey and fan support
- Leverage nostalgia with classic hits and movie soundtracks
- Engage fans with behind-the-scenes content
- Promote the experimental sound of latest releases
- Utilize social media for interactive fan experiences
- Create themed playlists that resonate with the audience
Content Themes
- Stories behind song lyrics
- Live Q&A sessions with fans
- Music video teasers and behind-the-scenes footage
- Fan cover contests
- Collaborations with other indie artists
- Exploration of music influences and inspirations
Partnership Brands
- Spotify
- Apple Music
- Bandcamp
- Urban Outfitters
- Redbubble
- Kickstarter
- SoundCloud
- YouTube
- Indie record stores
- Local coffee shops
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Black Lab
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-10-02)
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| No data. | |