Black Coffee Brand Affinity ranks highest Woolworths at 21.59% . Very Strong. Score DMDB 61.50% | Fanbase 53.86%

Black Coffee — electronic artist from ZA.

Black Coffee, born Nkosinathi Maphumulo on March 11, 1976, in Durban, South Africa, emerged as a prominent figure in the global dance music scene. Despite a…

Black Coffee

Recognizable

Country: ZA | Gender: male | Artist ID: 11e81bca-9000-26b0-a8a8-a0369fe50396

Find Artist

Genres

electronicdancedeep housesouth african houseafro housesouth african pop dance

Influential: 61.50% Fanbase: 53.86% Trending: 65.32%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 21.59% • Very Strong

As of 2025-09-09

4,934,185

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.50% | Fanbase 53.86% | Trending 65.32% | CAREER STAGE: MAINSTREAM

Biography

Black Coffee, born Nkosinathi Maphumulo on March 11, 1976, in Durban, South Africa, emerged as a prominent figure in the global dance music scene. Despite a challenging upbringing in Mthatha, Eastern Cape, he pursued music studies in Durban before venturing into electronic music production. Black Coffee's 2005 debut album marked the beginning of his distinct deep house style, blending jazz, R&B, and African influences. His subsequent releases, including Africa Rising (2012) and Pieces of Me (2015), garnered international acclaim and solidified his status as a leading DJ and producer.

Achieving milestones such as a Guinness World Record for the longest DJ set and winning awards like Breakthrough DJ of the Year at the 2015 DJ Awards, Black Coffee's influence extended beyond Africa. Collaborations with artists like Drake, Usher, and David Guetta further propelled his career, leading to widespread recognition and chart success. Continuously evolving his sound, Black Coffee remains a respected figure in the music industry, known for his commitment to promoting local talent and engaging in charitable endeavors.

Report Date: 2025-09-09

Black Coffee commands interest from 25-34 & 18-24 audiences in SOUTH AFRICA, UNITED STATES, PORTUGAL. With a heavily male (74%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (323,923 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Woolworths, Pioneer, REVOLVE points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Black Coffee score 1.38% — Moderate bucket.

Brand: WoolworthsBrand: PioneerBrand: REVOLVE

Followers:4,934,185

Engagements:68,213

Rate:1.4%

Posts:2,402

Avg Likes:68,138

Avg Comments:1,127

Avg Views:323,923

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,934,185 · Engagements 68,213 · Rate 1.4% Posts 2,402 · Views 323,923 · Avg Likes 68,138 · Avg Comments 1,127 · Avg Views 323,923	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 35% 35-44: 12% 45-64: 3%	Largest: 25-34 (47%); next: 18-24 (35%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	SOUTH AFRICA (24%) UNITED STATES (11%) PORTUGAL (5%) BRAZIL (4%) VENEZUELA (4%)	Top regions: SOUTH AFRICA (24%), UNITED STATES (11%), PORTUGAL (5%)
Platform Engagement	Instagram: 62,441 avg likes/post · Youtube: 323,923 avg views/post	Best reach: Youtube 323,923 avg views; best engagement: Instagram 62,441 avg likes

Top Brand Affinities

Woolworths

Score: 21.59

Pioneer

Score: 18.02

REVOLVE

Score: 13.44

Mixcloud

Score: 13.36

Palm Angels

Score: 12.53

JACQUEMUS

Score: 10.96

Ableton

Score: 10.23

Ellesse

Score: 9.74

Sennheiser

Score: 8.40

Amazon Music

Score: 7.43

Hennessy

Score: 5.82

Selfridges

Score: 5.80

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Top Brand Affinities

Brand	Category	Score
Woolworths		21.59
Pioneer		18.02
REVOLVE		13.44
Mixcloud		13.36
Palm Angels		12.53
JACQUEMUS		10.96
Ableton		10.23
Ellesse		9.74
Sennheiser		8.40
Amazon Music		7.43
Hennessy		5.82
Selfridges		5.80
American Airlines		5.62
Dsquared		5.57
Colgate		5.45
KARL LAGERFELD		5.25
Tomorrowland		5.20
ASOS		5.19
Emporio Armani		5.18
Alexander McQueen		5.12
Steve Madden		5.12
TOM FORD		5.10
Loewe		4.91
BALMAIN		4.82
Fendi		4.73
Lollapalooza		4.71
Movistar		4.37
Herbalife		4.27
Pull&Bear		4.23
SoundCloud		4.16
Bacardi		3.39
Moschino		3.19
Lululemon Athletica		3.13
Aperol		3.08
Harrods		3.07
Carhartt		3.01
MTV		2.93
Timberland		2.86
Armani		2.85
Urban Outfitters		2.78
Abercrombie & Fitch		2.75
Bershka		2.73
Heineken		2.57
Philips		2.55
Burberry		2.55
Christian Louboutin		2.51
GIVENCHY		2.49
Topshop		2.47
Coachella		2.43
Forever 21		2.40