BKAYE

BKAYE

Country: US | Gender: male

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Influential: 52.05% Fanbase: 28.28% Trending: 63.94%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 52.56% • Very Strong

As of 2025-09-08

58,634

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 16:56:50 UTC

Genres

electronicelectronicdance

Scores

Score: DMDB 52.10% | Fanbase 28.30% | Trending 63.90% | CAREER STAGE: MID_LEVEL

Biography

BKAYE, also known as Brian Kelley, is an American electronic pop artist, producer, and DJ hailing from the Bay Area. His breakout moment came when Diplo discovered his remix of Major Lazer's hit song "Be Together," leading to global recognition with performances at top music festivals like Coachella, Lollapalooza, and EDC Las Vegas. This success catapulted BKAYE into high demand for official remixes, collaborating with artists such as Gryffin, Lost Kings, Anne-Marie, and more, accumulating over 30 million Spotify streams and earning critical acclaim in various editorial playlists.

Continuing his momentum, BKAYE garnered attention on TikTok with his piano house single "My Mistake," which led to his first Spotify editorials for original music and cover features. He solidified his presence in the electronic music scene with subsequent releases like "All In My Head," featured in prominent Spotify playlists and earning him the cover spot on "Emotional Dance." His latest track, "Care 4 U," showcases his knack for infectious vocal hooks and signifies a promising trajectory for BKAYE in the dance music realm.
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BKAYE Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

BKAYE cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, AUSTRALIA. A heavily male (83%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 625 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Pioneer, Mixcloud, iHeartRaves, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist BKAYE score 1.58% — Moderate bucket.
Brand: PioneerBrand: MixcloudBrand: iHeartRaves
Followers:58,634
Engagements:929
Rate:1.6%
Posts:314
Views:1,247
Avg Likes:924
Avg Comments:26
Avg Views:1,247

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 58,634 · Engagements 929 · Rate 1.6%
Posts 314 · Views 1,247 · Avg Likes 924 · Avg Comments 26 · Avg Views 1,247 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 34%
35-44: 8%
45-64: 3%
 Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split Female: 17%
Male: 83%
Non-binary/Other: 0% 		Skews male (83%)
Top Countries UNITED STATES (38%)
BRAZIL (6%)
AUSTRALIA (5%)
CANADA (5%)
INDIA (5%)
 Top regions: UNITED STATES (38%), BRAZIL (6%), AUSTRALIA (5%)
Platform Engagement Instagram: 877 avg likes/post · Tiktok: 625 avg views/post · Youtube: 622 avg views/post Best reach: Tiktok 625 avg views; best engagement: Instagram 877 avg likes

Top Brand Affinities

Pioneer
Score: 52.56
Mixcloud
Score: 48.60
iHeartRaves
Score: 40.63
Ableton
Score: 39.75
Trancefamily
Score: 23.84
Akai
Score: 20.08
SoundCloud
Score: 14.21
Tomorrowland
Score: 14.10
Amazon Music
Score: 13.88
Pro Tools
Score: 12.76
Sennheiser
Score: 11.34
Coachella
Score: 10.01
Top Brand Affinities
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Brand Category Score
Pioneer 52.56
Mixcloud 48.60
iHeartRaves 40.63
Ableton 39.75
Trancefamily 23.84
Akai 20.08
SoundCloud 14.21
Tomorrowland 14.10
Amazon Music 13.88
Pro Tools 12.76
Sennheiser 11.34
Coachella 10.01
Lollapalooza 9.01
Beats Electronics 8.65
Spotify Music 6.72
iHeartRadio Music Awards 5.72
MTV 5.19
Taco Bell 4.88
Gillette 4.30
Bud Light 4.30
Smirnoff 4.06
ESPN 4.00
Coors 3.98
NBC 3.97
American Eagle 3.71
Uber 3.64
Urban Outfitters 3.59
Summit Entertainment 3.55
Verizon 3.54
Sony 3.40
Target 3.36
Dr. Martens 3.28
Lululemon Athletica 3.24
Busch 2.90
Matrix 2.87
NHL 2.64
A Game of Tones 2.58
Kodak 2.53
Paramount Pictures 2.51
musical.ly 2.50
TOM FORD 2.49
Sunnies Studios 2.49
Red Bull 2.48
Aston Martin 2.44
Monster Beverage 2.39
Adobe 2.38
Chipotle Mexican Grill 2.34
GoPro 2.33
Nickelodeon 2.33
Ubisoft 2.33

Official Profiles

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Artist: BKAYE

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Radio Spins (2025-10-03)

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Popularity (2025-10-02)

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