BK Brand Affinity ranks highest OSGEMEOS at 54.94% . Very Strong. Score DMDB 59.29% | Fanbase 51.06%

BK — hip-hop & rap artist from BR.

BK’, also known as Abebe Bikila, is a prominent Brazilian rapper whose lyrics reflect the experiences of a black body in urban environments. Known for his…

BK

Recognizable

Country: BR | Artist ID: 11e81bbd-2603-a23a-ac20-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapbrazilian hip hophip hop

Influential: 59.29% Fanbase: 51.06% Trending: 63.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 54.94% • Very Strong

As of 2025-09-09

3,051,770

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.29% | Fanbase 51.06% | Trending 63.41% | CAREER STAGE: MAINSTREAM

Biography

BK’, also known as Abebe Bikila, is a prominent Brazilian rapper whose lyrics reflect the experiences of a black body in urban environments. Known for his social critiques and raw storytelling, BK’ has established himself as a compelling voice in the national rap scene.

In 2021, BK’ founded his own label, Gigantes, through which he released the EP "Cidade do Pecado." His discography includes the albums "Castelos & Ruínas" (2016), "Gigantes" (2018), and "O Líder Em Movimento" (2020). In 2022, he unveiled his fourth studio album, "ICARUS," offering a contemporary urban perspective on the myth of Icarus. His latest album, "Diamantes, Lágrimas e Rostos para Esquecer" (2025), delves into themes of Brazilian music richness, resistance, and ancestry.

Report Date: 2025-09-09

BK is a clear fit for 18-24 & 25-34 audiences with strength across BRAZIL, PORTUGAL, UNITED STATES. The audience is heavily male (76%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (109,700 avg views per post); Instagram builds the community layer. Affinity data highlights OSGEMEOS, Lojas Renner, ChilliBeans, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BK score 2.06% — Strong bucket.

Brand: OSGEMEOSBrand: Lojas RennerBrand: ChilliBeans

Followers:3,051,770

Engagements:62,788

Rate:2.1%

Posts:791

Avg Likes:61,389

Avg Comments:1,191

Avg Views:118,037

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,051,770 · Engagements 62,788 · Rate 2.1% Posts 791 · Views 118,037 · Avg Likes 61,389 · Avg Comments 1,191 · Avg Views 118,037	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 26% 13-17: 7% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (26%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	BRAZIL (98%) PORTUGAL (0%) UNITED STATES (0%) ANGOLA (0%) MOZAMBIQUE (0%)	Top regions: BRAZIL (98%), PORTUGAL (0%), UNITED STATES (0%)
Platform Engagement	Instagram: 36,188 avg likes/post · Tiktok: 109,700 avg views/post · Youtube: 8,337 avg views/post	Best reach: Tiktok 109,700 avg views; best engagement: Instagram 36,188 avg likes

Top Brand Affinities

OSGEMEOS

Score: 54.94

Lojas Renner

Score: 42.50

ChilliBeans

Score: 21.37

Itaipava

Score: 13.79

Banco Bradesco

Score: 8.42

Lollapalooza

Score: 8.16

Danone

Score: 7.73

Moda Praia

Score: 7.37

Riachuelo

Score: 7.02

Oakley

Score: 6.61

Amstel

Score: 6.38

Barber Shop Connect

Score: 6.14

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
OSGEMEOS		54.94
Lojas Renner		42.50
ChilliBeans		21.37
Itaipava		13.79
Banco Bradesco		8.42
Lollapalooza		8.16
Danone		7.73
Moda Praia		7.37
Riachuelo		7.02
Oakley		6.61
Amstel		6.38
Barber Shop Connect		6.14
Lacoste		4.82
Hurley		4.14
Heineken		3.86
Budweiser		3.60
shein		3.55
Colgate		3.37
SheInside		2.99
Avon		2.66
Spotify Music		2.42
Garnier		2.30
Beats Electronics		2.13
Tomorrowland		2.02
SoundCloud		1.95
Mitsubishi		1.88
Los Angeles Lakers		1.78
Nike		1.76
L'Oréal Paris		1.62
NBA		1.61
Supreme		1.49
Adidas		1.35
FIFA		1.25
DC Entertainment		1.15
Grand Theft Auto		1.15
GoPro		1.14
New Balance		1.12
UFC		1.10
Converse		1.02
Vans		1.00
Pandora		0.99
Netflix		0.85
Puma		0.84
Red Bull		0.82
Adobe		0.75
Xbox		0.74
Zara		0.72
PlayStation		0.72
Ray-Ban		0.70
Prada		0.68