Björk Brand Affinity ranks highest MOOG at 16.92% . Very Strong. Score DMDB 69.91% | Fanbase 67.68%

Björk — pop artist from IS.

Björk, born in Reykjavik in 1965, began her music career at a young age, releasing her self-titled debut album at 11. She later gained international…

Björk

Superstar

Country: IS | Gender: female | Artist ID: 11e81bd2-0dde-a910-b2aa-a0369fe50396

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Genres

popdance popart popmetropopolisicelandic popexperimental popindie poppoprockpermanent waveelectronicelectronicelectropopalternative danceelectronicadowntempoothersexperimental vocalicelandic experimentalfolk & traditionalicelandic singer-songwriter

Influential: 69.91% Fanbase: 67.68% Trending: 71.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 16.92% • Very Strong

As of 2025-09-09

3,118,190

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.91% | Fanbase 67.68% | Trending 71.02% | CAREER STAGE: SUPERSTAR

Biography

Björk, born in Reykjavik in 1965, began her music career at a young age, releasing her self-titled debut album at 11. She later gained international recognition as the lead singer of the Sugarcubes before embarking on a successful solo career. Throughout her career, Björk has explored various musical genres and collaborated with renowned artists, earning critical acclaim and numerous awards.

Known for her innovative blend of avant-garde and pop elements, Björk's solo career took off with the release of her debut album Debut in 1993. She continued to push musical boundaries with albums like Post, Homogenic, Vespertine, and Medúlla. Björk's later works, including Vulnicura and Fossora, have further solidified her reputation as a pioneering and influential artist in the music industry.

Report Date: 2025-09-09

Björk reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily male (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (195,980 avg views per post); Youtube layers on depth and replies. The audience sits near MOOG, Jean Paul Gaultier, Acne Studios, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Björk score 0.30% — Low bucket.

Brand: MOOGBrand: Jean Paul GaultierBrand: Acne Studios

Followers:3,118,190

Engagements:9,295

Rate:0.3%

Posts:838

Avg Likes:8,818

Avg Comments:691

Avg Views:195,980

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,118,190 · Engagements 9,295 · Rate 0.3% Posts 838 · Views 195,980 · Avg Likes 8,818 · Avg Comments 691 · Avg Views 195,980	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 37% 35-44: 14% 45-64: 6%	Largest: 18-24 (41%); next: 25-34 (37%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (20%) BRAZIL (10%) UNITED KINGDOM (7%) MEXICO (6%) ARGENTINA (4%)	Top regions: UNITED STATES (20%), BRAZIL (10%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 195,980 avg views/post	Best reach: Youtube 195,980 avg views; best engagement: Youtube 8,818 avg likes

Top Brand Affinities

MOOG

Score: 16.92

Jean Paul Gaultier

Score: 14.10

Acne Studios

Score: 13.37

Mixcloud

Score: 11.47

Tate Modern

Score: 11.01

Ableton

Score: 9.24

Vivienne Westwood

Score: 8.21

Maison Margiela

Score: 6.64

MATTEL

Score: 5.76

KARL LAGERFELD

Score: 5.34

Alexander McQueen

Score: 5.17

Loewe

Score: 4.75

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Top Brand Affinities

Brand	Category	Score
MOOG		16.92
Jean Paul Gaultier		14.10
Acne Studios		13.37
Mixcloud		11.47
Tate Modern		11.01
Ableton		9.24
Vivienne Westwood		8.21
Maison Margiela		6.64
MATTEL		5.76
KARL LAGERFELD		5.34
Alexander McQueen		5.17
Loewe		4.75
Lollapalooza		4.37
BALMAIN		4.23
Miu Miu		4.12
Leica		4.01
Kickstarter		3.82
Dr. Martens		3.79
Oculus		3.68
Kodak		3.52
Pantone Inc		3.43
SoundCloud		3.29
Vogue		3.28
Spotify Music		3.22
Polaroid		3.22
MTV		3.05
Marc Jacobs		3.03
GIVENCHY		2.90
Coachella		2.90
Lush		2.80
Urban Outfitters		2.75
Showtime		2.58
Warner Bros		2.57
ASOS		2.55
Moschino		2.46
Aperol		2.43
TOM FORD		2.37
Fujifilm		2.36
Lego		2.35
BBC		2.30
Yves Saint Laurent		2.26
Versace		2.24
Matrix		2.24
Prada		2.23
Tinder		2.19
Paramount Pictures		2.16
Balenciaga		2.15
Nickelodeon		2.13
Sunnies Studios		2.02
Airbnb		2.02