Bisa Kdei

Bisa Kdei

Country: GH | Gender: male

Influential: 60.83% Fanbase: 49.33% Trending: 66.59%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

1,117,000

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 20:46:12 UTC

Genres

popafro dancehallafropopghanaian pophip-hop & rapghanaian hip hopothersworldwideafricanazontobeats

Scores

Score: DMDB 60.80% | Fanbase 49.30% | Trending 66.60% | CAREER STAGE: MAINSTREAM

Biography

BISA KDEI, also known as Ronald Kwaku Dei Appiah, is an acclaimed Highlife artist, songwriter, and record producer from the Eastern Region of Ghana. As the CEO of Black Legendary Music Crew, he has released three successful studio albums featuring international hits like “Mansa” and “Brother Brother.” Bisa's latest album, Highlife Konnect, has garnered over 12 million streams globally, and he has performed in various countries including France, the US, and Australia, aiming to bring the Ghanaian highlife genre to a worldwide audience.
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Bisa Kdei Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Bisa Kdei is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, GHANA, FRANCE. The audience is heavily male (60%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (79,850 avg views per post); Tiktok builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bisa Kdei score 1.11%Moderate bucket.
Followers:1,117,000
Engagements:12,442
Rate:1.1%
Posts:486
Views:80,962
Avg Likes:10,816
Avg Comments:167
Avg Views:80,962

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,117,000 · Engagements 12,442 · Rate 1.1%
Posts 486 · Views 80,962 · Avg Likes 10,816 · Avg Comments 167 · Avg Views 80,962
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 46%
18-24: 41%
35-44: 8%
13-17: 4%
Largest: 25-34 (46%); next: 18-24 (41%)
Gender Split Female: 40%
Male: 60%
Non-binary/Other: 0%
Skews male (60%)
Top Countries UNITED STATES (21%)
GHANA (21%)
FRANCE (10%)
UNITED KINGDOM (6%)
NIGERIA (5%)
Top regions: UNITED STATES (21%), GHANA (21%), FRANCE (10%)
Platform Engagement Tiktok: 79,850 avg views/post · Youtube: 1,112 avg views/post Best reach: Tiktok 79,850 avg views; best engagement: Tiktok 10,732 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “Open Full Social Media Report” button above to view current social stats.

Official Profiles

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Artist: Bisa Kdei

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Bisa Kdei today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-26)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-26 19:15:57 One of Your Own Hitz FM Accra, GH 29
2025-08-26 15:11:37 Chingam Starr FM Accra, GH 5
2025-08-26 12:47:23 Asew Nostalgie FM Abidjan, CI 202

Popularity (2025-10-02)

Platform%
No data.