Birdy
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
3,415,777
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Raised by a writer and concert pianist, Birdy began composing her own songs at a young age and signed a publishing contract with Warner/Chappell at 14. Her music career took off with the independent release of her cover of Bon Iver's "Skinny Love" in 2011, leading to international success. Collaborating with various artists, Birdy continued to evolve her sound, with each album showcasing her haunting voice and sparse production.
Birdy performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, MEXICO. Audience composition is heavily female (68%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 76,650 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Summit Entertainment, Lollapalooza, Pull&Bear, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Birdy is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,415,777 · Engagements 17,153 · Rate 0.5% Posts 761 · Views 97,089 · Avg Likes 16,503 · Avg Comments 252 · Avg Views 97,089 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 26% 13-17: 8% 35-44: 5% |
Largest: 18-24 (60%); next: 25-34 (26%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (12%) MEXICO (6%) CHINA (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (14%), BRAZIL (12%), MEXICO (6%) |
| Platform Engagement | Instagram: 11,283 avg likes/post · Tiktok: 76,650 avg views/post · Youtube: 20,439 avg views/post | Best reach: Tiktok 76,650 avg views; best engagement: Instagram 11,283 avg likes |
Top Brand Affinities
Summit Entertainment
Lollapalooza
Pull&Bear
Polaroid
Dr. Martens
Urban Outfitters
NBC
Fujifilm
Faber-Castell
AMC
BBC
Lush
| Brand | Category | Score |
|---|---|---|
| Summit Entertainment | 4.55 | |
| Lollapalooza | 4.02 | |
| Pull&Bear | 3.97 | |
| Polaroid | 3.47 | |
| Dr. Martens | 3.47 | |
| Urban Outfitters | 3.08 | |
| NBC | 2.89 | |
| Fujifilm | 2.81 | |
| Faber-Castell | 2.63 | |
| AMC | 2.49 | |
| BBC | 2.29 | |
| Lush | 2.27 | |
| HBO | 2.18 | |
| MTV | 2.14 | |
| Warner Bros | 2.05 | |
| Universal | 2.02 | |
| Kodak | 1.99 | |
| Converse | 1.98 | |
| Forever 21 | 1.97 | |
| Pixar | 1.92 | |
| Coachella | 1.89 | |
| ASOS | 1.88 | |
| Showtime | 1.87 | |
| Primark | 1.77 | |
| Vogue | 1.70 | |
| Guinness | 1.67 | |
| H&M | 1.66 | |
| Fenty beauty | 1.60 | |
| Vans | 1.57 | |
| Bershka | 1.51 | |
| Spotify Music | 1.47 | |
| Calvin Klein | 1.46 | |
| Walt Disney | 1.46 | |
| Airbnb | 1.41 | |
| Netflix | 1.37 | |
| Star Wars | 1.36 | |
| Lego | 1.35 | |
| New Balance | 1.35 | |
| Pandora | 1.35 | |
| Chrysler | 1.34 | |
| Urban Decay Cosmetics | 1.32 | |
| Sony | 1.30 | |
| CBS Television Studios | 1.28 | |
| Marvel Entertainment | 1.26 | |
| Pokemon Go | 1.23 | |
| Coca-Cola | 1.23 | |
| SoundCloud | 1.22 | |
| Levi's | 1.21 | |
| Guess | 1.20 | |
| Zara | 1.20 |
Official Profiles
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LoginArtist: Birdy
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
