Birdy

Birdy — pop artist from GB.

Birdy, born Jasmine van den Bogaerde in 1996 in Lymington, Hampshire, is a singer/songwriter known for her agile voice and melancholic pop sound. She gained…

Influence: 70.76% Fanbase: 73.00% Trending: 69.63% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Summit Entertainment • 5.44% • Very Strong

As of 2025-10-01

3,425,611

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 08:49:16 UTC

Genres

poppoppost-teen popindie cafe poprockpop rockalternativealternative

Biography

Birdy, born Jasmine van den Bogaerde in 1996 in Lymington, Hampshire, is a singer/songwriter known for her agile voice and melancholic pop sound. She gained early success with her major-label debut in 2011 and subsequent albums, including Fire Within (2013) and Beautiful Lies (2016). In 2021, she released her fourth album, Young Heart, and contributed to the soundtrack of the 2022 Netflix film adaptation of Jane Austen's Persuasion. Her fifth album, Portraits, was released in 2023.

Raised by a writer and concert pianist, Birdy began composing her own songs at a young age and signed a publishing contract with Warner/Chappell at 14. Her music career took off with the independent release of her cover of Bon Iver's "Skinny Love" in 2011, leading to international success. Collaborating with various artists, Birdy continued to evolve her sound, with each album showcasing her haunting voice and sparse production.

Top Brand Affinities

Report Date: 2025-10-01

Birdy performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily female (69%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 76,650 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Summit Entertainment, Lollapalooza, Pull&Bear, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Birdy is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Birdy score 0.50% — Low bucket.

Brand: Summit EntertainmentBrand: LollapaloozaBrand: Pull&Bear

Followers:3,425,611

Engagements:17,190

Rate:0.5%

Posts:760

Avg Likes:16,540

Avg Comments:252

Avg Views:97,089

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,425,611 · Engagements 17,190 · Rate 0.5% Posts 760 · Views 97,089 · Avg Likes 16,540 · Avg Comments 252 · Avg Views 97,089	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 8% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (15%) BRAZIL (11%) UNITED KINGDOM (7%) CHINA (5%) INDONESIA (5%)	Top regions: UNITED STATES (15%), BRAZIL (11%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 11,320 avg likes/post · Tiktok: 76,650 avg views/post · Youtube: 20,439 avg views/post	Best reach: Tiktok 76,650 avg views; best engagement: Instagram 11,320 avg likes

Top Brand Affinities

Summit Entertainment

Score: 5.44

Lollapalooza

Score: 4.87

Pull&Bear

Score: 4.03

NBC

Score: 3.54

BBC

Score: 3.24

Polaroid

Score: 3.22

Urban Outfitters

Score: 2.74

Fujifilm

Score: 2.71

ASOS

Score: 2.64

Kodak

Score: 2.54

AMC

Score: 2.38

Dr. Martens

Score: 2.33

Brand	Category	Score
Summit Entertainment		5.44
Lollapalooza		4.87
Pull&Bear		4.03
NBC		3.54
BBC		3.24
Polaroid		3.22
Urban Outfitters		2.74
Fujifilm		2.71
ASOS		2.64
Kodak		2.54
AMC		2.38
Dr. Martens		2.33
Lush		2.22
Guinness		2.22
HBO		2.22
Bershka		2.18
Showtime		2.17
Tomorrowland		2.16
Vogue		1.95
Spotify Music		1.83
Adobe		1.82
H&M		1.69
Netflix		1.56
Warner Bros		1.50
Pepsi		1.48
Star Wars		1.45
Vans		1.43
Starbucks		1.38
Coachella		1.37
Universal		1.34
Walt Disney		1.33
SoundCloud		1.33
UNIQLO		1.32
Sony		1.32
Coca-Cola		1.31
CBS Television Studios		1.30
Nikon		1.29
McDonald's		1.28
Target		1.27
Christian Dior		1.26
Pandora		1.25
Yves Saint Laurent		1.24
Ray-Ban		1.21
Bellagio		1.21
Converse		1.21
Pixar		1.21
Calvin Klein		1.20
Chanel		1.18
New Balance		1.17
Gucci		1.16