Birds of Tokyo

Birds of Tokyo — pop artist from AU.

Since their formation in 2004 in Perth, Birds of Tokyo have ascended from indie beginnings to become one of Australia's leading contemporary rock bands. Their…

Influence: 57.67% Fanbase: 44.52% Trending: 64.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 110.59% • Very Strong

As of 2025-09-08

74,016

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:25 UTC

Genres

popaustralian indieaustralian popperth indierockaustralian alternative rockaustralian rockrockalternative rockalternativealternativeindie rockaustralianaustralian talent show

Biography

Since their formation in 2004 in Perth, Birds of Tokyo have ascended from indie beginnings to become one of Australia's leading contemporary rock bands. Their chart-topping hits like “Plans” and “Lanterns” have earned them spots at major festivals such as Falls and Splendour In The Grass, as well as headlining performances at the AFL Grand Final and NRL's State of Origin game. With over seventy songs played on Triple J, they are among the station's most featured artists, and hold the record for winning "Rock Work Of The Year" five times at the APRA Awards.

Top Brand Affinities

Report Date: 2025-09-08

Birds of Tokyo draws 18-24 & 25-34 audiences and holds attention in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The skew is heavily male (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 49,954 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Virgin Australia, Myer, Qantas makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Birds of Tokyo score 1.41% — Moderate bucket.

Brand: Virgin AustraliaBrand: MyerBrand: Qantas

Followers:74,016

Engagements:1,041

Rate:1.4%

Posts:991

Avg Likes:963

Avg Comments:68

Avg Views:53,597

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 74,016 · Engagements 1,041 · Rate 1.4% Posts 991 · Views 53,597 · Avg Likes 963 · Avg Comments 68 · Avg Views 53,597	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 35% 35-44: 13% 45-64: 6%	Largest: 18-24 (41%); next: 25-34 (35%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	AUSTRALIA (63%) UNITED STATES (8%) UNITED KINGDOM (3%) INDIA (2%) BRAZIL (2%)	Top regions: AUSTRALIA (63%), UNITED STATES (8%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 353 avg likes/post · Tiktok: 3,643 avg views/post · Youtube: 49,954 avg views/post	Best reach: Youtube 49,954 avg views; best engagement: Youtube 488 avg likes

Top Brand Affinities

Virgin Australia

Score: 110.59

Myer

Score: 59.02

Qantas

Score: 54.15

Vegemite

Score: 49.40

Telstra

Score: 47.69

Kmart

Score: 32.39

Coles

Score: 30.31

Air New Zealand

Score: 27.98

Woolworths

Score: 18.16

Holden

Score: 16.23

Illy

Score: 15.58

MOOG

Score: 14.39

Brand	Category	Score
Virgin Australia		110.59
Myer		59.02
Qantas		54.15
Vegemite		49.40
Telstra		47.69
Kmart		32.39
Coles		30.31
Air New Zealand		27.98
Woolworths		18.16
Holden		16.23
Illy		15.58
MOOG		14.39
Afterpay		13.40
Pro Tools		12.03
Sennheiser		10.77
New Line Cinema		10.26
Sunnies Studios		9.55
Billabong		7.95
Moët & Chandon		5.97
BALMAIN		5.22
Cadbury		5.18
Ableton		4.91
UberEATS		4.34
Spotify Music		4.10
Emporium		3.93
Geocaching		3.86
Showtime		3.81
Hurley		3.78
McLaren		3.76
ABC		3.72
Guinness		3.53
Lush		3.40
Lego		3.34
Martini		3.24
Babybump		3.19
Aperol		3.14
ASOS		3.01
Tinder		2.96
NBC		2.95
Lindt		2.89
Columbia Pictures		2.88
Airbnb		2.86
Coachella		2.77
Jack Daniels		2.76
Mulberry		2.62
NHL		2.50
Lululemon Athletica		2.40
Baileys		2.38
Beats Electronics		2.33
Star Wars		2.30

Official Profiles

Artist: Birds of Tokyo

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Birds of Tokyo today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-01 00:00 UTC	Birds of Tokyo	Adelaide Oval	Adelaide, Australia	adelaidestrikers.com.au
2026-02-07 20:30 UTC	OneRepublic, Zara Larsson, Freya Ridings, Birds of Tokyo, Sneaky Sound System, Eskimo Joe, Look Out	Speers Point Park	City of Lake Macquarie, Australia	songkick.com bandsintown.com ticketmaster-au.tm7566.net
2026-02-14 20:30 UTC	Lookout Festival 2026	Torquay Common	Torquay, Australia	songkick.com ticketmaster-au.tm7566.net lookouttour.com.au
2026-03-22 19:00 UTC	Music In Paradise - Fiji 2026	InterContinental Fiji Golf Resort & Spa by IHG	natadola, Fiji	—