Birds of Mind
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
38,815
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:41:04 UTC
Genres
Scores
Biography
Birds of Mind indexes high with fans in the 25-34 range in UNITED STATES, FRANCE, SPAIN. The skew is heavily male (57%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 436 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Pioneer, Agent Provocateur, Mixcloud, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Birds of Mind when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 38,815 · Engagements 436 · Rate 1.1% Posts 295 · Views 0 · Avg Likes 436 · Avg Comments 21 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 51% 35-44: 25% 18-24: 17% 45-64: 6% |
Largest: 25-34 (51%); next: 35-44 (25%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (15%) FRANCE (10%) SPAIN (7%) MEXICO (7%) UNITED KINGDOM (6%) |
Top regions: UNITED STATES (15%), FRANCE (10%), SPAIN (7%) |
| Platform Engagement | Instagram: 436 avg likes/post | best engagement: Instagram 436 avg likes |
Top Brand Affinities
Pioneer
Agent Provocateur
Mixcloud
MOOG
Ableton
SUSHISAMBA
Sandro
SoundCloud
REVOLVE
Tomorrowland
Trancefamily
Dom Pérignon
| Brand | Category | Score |
|---|---|---|
| Pioneer | 43.23 | |
| Agent Provocateur | 40.43 | |
| Mixcloud | 37.79 | |
| MOOG | 30.51 | |
| Ableton | 25.85 | |
| SUSHISAMBA | 17.92 | |
| Sandro | 17.34 | |
| SoundCloud | 14.46 | |
| REVOLVE | 14.46 | |
| Tomorrowland | 12.83 | |
| Trancefamily | 12.35 | |
| Dom Pérignon | 11.97 | |
| Akai | 11.24 | |
| Audemars Piguet | 11.14 | |
| All Saints | 10.41 | |
| Sennheiser | 10.34 | |
| Jumeirah | 9.54 | |
| Amazon Music | 9.46 | |
| Accor Hotels | 9.34 | |
| Zimmermann | 9.32 | |
| Grey Goose | 9.11 | |
| KARL LAGERFELD | 9.02 | |
| JACQUEMUS | 8.77 | |
| Acne Studios | 8.34 | |
| Ricard | 8.17 | |
| Selfridges | 8.05 | |
| Four Seasons | 7.91 | |
| Coachella | 7.39 | |
| Moët & Chandon | 6.51 | |
| BALMAIN | 6.37 | |
| Calzedonia | 6.20 | |
| Maison Margiela | 6.02 | |
| Loewe | 5.68 | |
| Dolce & Gabbana | 5.64 | |
| Longchamp | 5.61 | |
| Anantara | 5.57 | |
| Miu Miu | 5.21 | |
| Garnier | 5.03 | |
| Alexander McQueen | 5.02 | |
| Dsquared | 4.85 | |
| Yves Saint Laurent | 4.78 | |
| Summit Entertainment | 4.78 | |
| Moncler | 4.70 | |
| Jimmy Choo | 4.67 | |
| Harrods | 4.67 | |
| Aperol | 4.60 | |
| Bacardi | 4.34 | |
| Fendi | 4.30 | |
| Oculus | 4.10 | |
| Spotify Music | 4.00 |
Official Profiles
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LoginArtist: Birds of Mind
The map shows every radio station that aired Birds of Mind today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-24)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-24 13:45:40 | Mi Pena - AMÉMÉ Remix | Ibiza Global Radio | Ibiza, ES | 159 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |