Binomio de Oro de América Brand Affinity ranks highest Movistar at 18.25% . Very Strong. Score DMDB 61.00% | Fanbase 50.79%

Binomio de Oro de América — pop artist from CO.

Formed in 1976 by Israel Romero and Rafael Orozco, Binomio de Oro de America emerged as a prominent group in the vallenato genre. Initially focused on…

Binomio de Oro de América

Recognizable

Country: CO | Artist ID: 11e81bd1-b688-58fa-aed9-a0369fe50396

Find Artist

Genres

popmusica popular colombianalatinlatintropicalvallenato

Influential: 61.00% Fanbase: 50.79% Trending: 66.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 18.25% • Very Strong

As of 2025-09-09

1,111,684

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.00% | Fanbase 50.79% | Trending 66.10% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1976 by Israel Romero and Rafael Orozco, Binomio de Oro de America emerged as a prominent group in the vallenato genre. Initially focused on traditional music, the duo later incorporated cumbia and other Latin influences into their repertoire. Their polished live performances and heartfelt songs garnered international acclaim, leading to successful tours in Venezuela, the Caribbean, and Panama.

In 1993, Romero assumed sole leadership of the band following Orozco's tragic death at the hands of an organized crime group. The group continued to thrive with new vocalist Jean Carlos Centeno, who later passed the torch to Alejandro Palacio. Their 2006 album Grafiti de Amor earned a Latin Grammy nomination for Best Cumbia/Vallenato Album, solidifying Binomio de Oro de America's enduring legacy in the music industry.

Report Date: 2025-09-09

Binomio de Oro de América indexes high with fans in the 18-24 range in COLOMBIA, ECUADOR, VENEZUELA. The skew is heavily male (64%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 4,958 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Movistar, Univision, Amazon Music, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Binomio de Oro de América when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Binomio de Oro de América score 0.06% — Low bucket.

Brand: MovistarBrand: UnivisionBrand: Amazon Music

Followers:1,111,684

Engagements:711

Rate:0.1%

Posts:2,370

Avg Likes:707

Avg Comments:33

Avg Views:4,958

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,111,684 · Engagements 711 · Rate 0.1% Posts 2,370 · Views 4,958 · Avg Likes 707 · Avg Comments 33 · Avg Views 4,958	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 13% 13-17: 5%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 37% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	COLOMBIA (54%) ECUADOR (12%) VENEZUELA (7%) MEXICO (5%) UNITED STATES (5%)	Top regions: COLOMBIA (54%), ECUADOR (12%), VENEZUELA (7%)
Platform Engagement	Instagram: 649 avg likes/post · Youtube: 4,958 avg views/post	Best reach: Youtube 4,958 avg views; best engagement: Instagram 649 avg likes

Top Brand Affinities

Movistar

Score: 18.25

Univision

Score: 15.35

Amazon Music

Score: 11.09

LATAM

Score: 10.25

Suavecito

Score: 8.63

American Airlines

Score: 7.70

Cafecito

Score: 6.44

VidaSana

Score: 5.05

Tomorrowland

Score: 2.75

Guess

Score: 2.39

Pic Collage

Score: 2.22

Herbalife

Score: 1.83

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Top Brand Affinities

Brand	Category	Score
Movistar		18.25
Univision		15.35
Amazon Music		11.09
LATAM		10.25
Suavecito		8.63
American Airlines		7.70
Cafecito		6.44
VidaSana		5.05
Tomorrowland		2.75
Guess		2.39
Pic Collage		2.22
Herbalife		1.83
musical.ly		1.82
Beats Electronics		1.72
Renault		1.51
Bellagio		1.38
FashionNova		1.34
Lamborghini		1.32
Mazda		1.25
shein		1.24
Sony		1.19
Spotify Music		1.13
Pepsi		1.08
FIFA		1.06
Universal		1.00
OREO		0.99
Coca-Cola		0.99
Rolex		0.97
SheInside		0.97
Toyota		0.95
Tommy Hilfiger		0.93
Yamaha		0.91
Paypal		0.87
Marvel		0.87
Nutella		0.83
Prada		0.80
Puma		0.79
Supreme		0.75
Pandora		0.72
Zara		0.71
Ferrari		0.71
Walt Disney		0.69
Chevrolet		0.67
Suzuki		0.62
Adidas		0.60
NBA		0.60
Honda		0.57
Ford		0.56
National Geographic		0.55
Walmart		0.53