BINI Brand Affinity ranks highest Penshoppe at 112.53% . Very Strong. Score DMDB 57.98% | Fanbase 56.13%

BINI — pop artist from PH.

BINI is a Filipino girl group comprising members Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena. Their collaborative approach blends pop, dance,…

BINI

Established

Country: PH | Gender: female | Artist ID: 463f0ef8-c282-4148-b392-9c8962a7f616

Find Artist

Genres

poppoppinoy idol popp-popasian popasianopm

Influential: 57.98% Fanbase: 56.13% Trending: 58.91%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 112.53% • Very Strong

As of 2025-09-09

12,694,255

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.98% | Fanbase 56.13% | Trending 58.91% | CAREER STAGE: MID_LEVEL

Biography

BINI is a Filipino girl group comprising members Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena. Their collaborative approach blends pop, dance, hip-hop, and Filipino influences, resonating with global audiences. In 2020, they made their mark with "Da Coconut Nut," followed by successful releases like "Born To Win" in 2021, "Feel Good" in 2022, and "Talaarawan" in 2024, which included hits such as “Pantropiko,” “Salamin, Salamin,” and “Karera.”

Known for their dynamic stage presence, BINI achieved milestones such as selling out the "Grand BINIverse" concert at the Araneta Coliseum in Manila. With over 1 billion streams and a string of successful releases, including the 2025 single “Blink Twice,” BINI continues to captivate audiences and solidify their presence in the music industry.

Report Date: 2025-09-09

BINI reaches 18-24 & 25-34 audiences concentrated in PHILIPPINES, UNITED STATES, CANADA. The demographic tilt is heavily female (60%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 367,050 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Penshoppe, Jollibee, Alden suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BINI score 1.19% — Moderate bucket.

Brand: PenshoppeBrand: JollibeeBrand: Alden

Followers:12,694,255

Engagements:150,762

Rate:1.2%

Posts:5,011

Avg Likes:140,118

Avg Comments:1,021

Avg Views:406,585

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,694,255 · Engagements 150,762 · Rate 1.2% Posts 5,011 · Views 406,585 · Avg Likes 140,118 · Avg Comments 1,021 · Avg Views 406,585	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 12% 35-44: 3%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	PHILIPPINES (89%) UNITED STATES (4%) CANADA (1%) JAPAN (1%) SOUTH KOREA (1%)	Top regions: PHILIPPINES (89%), UNITED STATES (4%), CANADA (1%)
Platform Engagement	Instagram: 61,703 avg likes/post · Tiktok: 367,050 avg views/post · Youtube: 39,535 avg views/post	Best reach: Tiktok 367,050 avg views; best engagement: Tiktok 75,700 avg likes

Top Brand Affinities

Penshoppe

Score: 112.53

Jollibee

Score: 50.45

Alden

Score: 27.27

Yakult

Score: 8.48

Nescafé

Score: 4.53

Sunnies Studios

Score: 4.04

Gundam

Score: 3.70

Nestlé

Score: 3.63

KitKat

Score: 3.61

UNIQLO

Score: 3.06

LEGOLAND

Score: 2.81

Sprite

Score: 2.66

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Penshoppe		112.53
Jollibee		50.45
Alden		27.27
Yakult		8.48
Nescafé		4.53
Sunnies Studios		4.04
Gundam		3.70
Nestlé		3.63
KitKat		3.61
UNIQLO		3.06
LEGOLAND		2.81
Sprite		2.66
H&M		2.57
Faber-Castell		2.43
Showtime		2.29
Starbucks		2.10
Fujifilm		2.09
Coachella		2.09
McDonald's		2.02
Forever 21		1.88
Petronas		1.88
Spotify Music		1.82
Maybelline		1.81
A Game of Tones		1.80
shein		1.75
SheInside		1.72
CBS Television Studios		1.64
Tiffany & Co		1.63
Snapseed		1.60
Guess		1.59
KFC		1.57
Huawei		1.55
The Olympic Games		1.53
Polaroid		1.52
Pokemon Go		1.44
Sneakerhead		1.40
Samsung Group		1.39
Costco		1.36
Ferrero		1.35
Adobe		1.35
CBS		1.34
Polo Ralph Lauren		1.27
Chipotle Mexican Grill		1.26
Universal		1.22
Pokemon		1.15
New Balance		1.14
OREO		1.11
Netflix		1.09
Calvin Klein		1.08
Pepsi		1.06