Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
233,370
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 20:17:11 UTC
Genres
Scores
Biography
In March 2022, released the mini album "Because He's Kind" and in August, collaborated with PUNPEE from SUMMIT on the W-name EP "Kounen Jidai." Continued the momentum in 2023 with singles "Intelligent Bad Bwoy (feat. C.O.S.A. & Daigos)" and "Sweet Wine (feat. Youth of Roots)," leading up to the release of the first full album "Wisteria" as CreativeDrugStore in December.
BIM cuts through with 18-24 & 25-34 audiences and consistency across JAPAN, UNITED STATES, TAIWAN. A heavily male (60%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 28,374 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Courrèges, Bim, Maison Margiela, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 233,370 · Engagements 14,304 · Rate 6.1% Posts 911 · Views 28,374 · Avg Likes 14,258 · Avg Comments 43 · Avg Views 28,374 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 29% 13-17: 10% 35-44: 7% |
Largest: 18-24 (52%); next: 25-34 (29%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
JAPAN (80%) UNITED STATES (4%) TAIWAN (3%) BRAZIL (2%) MEXICO (2%) |
Top regions: JAPAN (80%), UNITED STATES (4%), TAIWAN (3%) |
| Platform Engagement | Instagram: 12,950 avg likes/post · Youtube: 28,374 avg views/post | Best reach: Youtube 28,374 avg views; best engagement: Instagram 12,950 avg likes |
Top Brand Affinities
Courrèges
Bim
Maison Margiela
Moscot
Maison Kitsuné
Stüssy
A.P.C.
Jil Sander
Adidas Y-3
Brooks Brothers
Acne Studios
Paul Smith
| Brand | Category | Score |
|---|---|---|
| Courrèges | 59.16 | |
| Bim | 58.18 | |
| Maison Margiela | 43.03 | |
| Moscot | 37.09 | |
| Maison Kitsuné | 35.48 | |
| Stüssy | 32.83 | |
| A.P.C. | 31.90 | |
| Jil Sander | 28.96 | |
| Adidas Y-3 | 27.68 | |
| Brooks Brothers | 27.15 | |
| Acne Studios | 25.75 | |
| Paul Smith | 23.89 | |
| Carhartt | 22.68 | |
| Umbro | 21.36 | |
| Arc'teryx | 21.22 | |
| Casetify | 20.96 | |
| Barbour | 16.90 | |
| Style Nanda | 16.41 | |
| Marni | 16.41 | |
| Alexander Wang | 16.26 | |
| New Era | 15.89 | |
| Supreme | 15.10 | |
| The North Face | 14.75 | |
| Dr. Martens | 14.43 | |
| Fred Perry | 14.01 | |
| Vivienne Westwood | 13.42 | |
| Atmos | 12.50 | |
| Onitsuka Tiger | 12.11 | |
| Loewe | 11.99 | |
| Clarks | 11.96 | |
| Mixcloud | 11.96 | |
| UNIQLO | 11.75 | |
| Stone Island | 11.24 | |
| Stella McCartney | 10.45 | |
| Converse | 10.33 | |
| GENTLE MONSTER | 10.03 | |
| Polo Ralph Lauren | 9.39 | |
| Kickstagram | 9.17 | |
| New Balance | 8.74 | |
| Vans | 8.73 | |
| Reebok | 8.03 | |
| Champion | 7.66 | |
| Summit Entertainment | 7.56 | |
| Levi's | 7.45 | |
| Shake Shack | 6.67 | |
| G-shock | 6.51 | |
| Kappa | 6.44 | |
| Coach | 6.36 | |
| Bobbi Brown Cosmetics | 6.06 | |
| Timberland | 6.05 |
Official Profiles
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LoginArtist: BIM
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-24)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-24 07:04:41 | SHAMPOO | J-WAVE | Tokyo, JP | 7 |
| 2025-08-24 06:58:52 | SHAMPOO | J-WAVE | Tokyo, JP | 17 |
| 2025-08-24 06:23:55 | SHAMPOO | North Wave | Hokkaido, JP | 145 |
| 2025-08-24 06:15:37 | SHAMPOO | North Wave | Hokkaido, JP | 3 |
| 2025-08-24 04:03:30 | SHAMPOO | J-WAVE | Tokyo, JP | 5 |
| 2025-08-24 03:06:43 | SHAMPOO | North Wave | Hokkaido, JP | 7 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |