Billy Talent Brand Affinity ranks highest Impericon at 184.89% . Very Strong. Score DMDB 65.79% | Fanbase 64.18%

Billy Talent — metal artist from CA.

Since their self-titled debut in 2003, Billy Talent has become a prominent rock band, selling nearly one million albums in Canada and almost 3 million albums…

Billy Talent

Recognizable

Country: CA | Artist ID: 11e81bcb-605a-813e-a98d-a0369fe50396

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Genres

metalalternative metalnu metalpunkpop punkpunkcanadian punk

Influential: 65.79% Fanbase: 64.18% Trending: 66.60%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 184.89% • Very Strong

As of 2025-09-09

552,648

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.79% | Fanbase 64.18% | Trending 66.60% | CAREER STAGE: MAINSTREAM

Biography

Since their self-titled debut in 2003, Billy Talent has become a prominent rock band, selling nearly one million albums in Canada and almost 3 million albums worldwide. Their albums have achieved multi-platinum certifications, with their latest studio album, "Dead Silence," attaining platinum status. The band's newest release, "Afraid of Heights," debuted at #1 in Canada, Germany, Switzerland, and Austria, marking their fourth consecutive #1 debut.

Billy Talent has garnered success on Canadian rock radio with three #1 hits, six Top 5 hits, and six Top 10 hits. They have received 7 Juno Awards and 23 nominations, including recognition for "Afraid of Heights" in categories such as Group of the Year, Rock Album of the Year, and Producer of the Year for Ian D'Sa.

Report Date: 2025-09-09

Billy Talent is a clear fit for 18-24 & 25-34 audiences with strength across CANADA, GERMANY, UNITED STATES. The audience is heavily male (70%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (11,950 avg views per post); Instagram builds the community layer. Affinity data highlights Impericon, Live Nation, Ampeg, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Billy Talent score 0.62% — Low bucket.

Brand: ImpericonBrand: Live NationBrand: Ampeg

Followers:552,648

Engagements:3,402

Rate:0.6%

Posts:1,811

Avg Likes:3,218

Avg Comments:122

Avg Views:20,311

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 552,648 · Engagements 3,402 · Rate 0.6% Posts 1,811 · Views 20,311 · Avg Likes 3,218 · Avg Comments 122 · Avg Views 20,311	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 33% 35-44: 8% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (33%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	CANADA (20%) GERMANY (15%) UNITED STATES (9%) RUSSIA (5%) UNITED KINGDOM (4%)	Top regions: CANADA (20%), GERMANY (15%), UNITED STATES (9%)
Platform Engagement	Instagram: 1,942 avg likes/post · Tiktok: 11,950 avg views/post · Youtube: 8,361 avg views/post	Best reach: Tiktok 11,950 avg views; best engagement: Instagram 1,942 avg likes

Top Brand Affinities

Impericon

Score: 184.89

Live Nation

Score: 30.09

Ampeg

Score: 22.37

Gamescom

Score: 18.56

Scotiabank

Score: 14.00

Air Canada

Score: 11.22

Sennheiser

Score: 10.40

Tim Hortons

Score: 9.42

Hot Topic

Score: 8.31

NHL

Score: 8.11

Amazon Music

Score: 7.32

Budweiser

Score: 7.12

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Top Brand Affinities

Brand	Category	Score
Impericon		184.89
Live Nation		30.09
Ampeg		22.37
Gamescom		18.56
Scotiabank		14.00
Air Canada		11.22
Sennheiser		10.40
Tim Hortons		9.42
Hot Topic		8.31
NHL		8.11
Amazon Music		7.32
Budweiser		7.12
Pro Tools		7.11
Pilsner Urquell		6.48
Jagermeister		5.85
Dr. Martens		5.65
Fallout		5.31
Jameson		5.09
Final Fantasy		4.97
Bud Light		4.80
Power Rangers		4.67
Resident Evil		4.49
Jack Daniels		4.41
AMC		4.22
Vans		4.17
The Witcher		3.82
Coors		3.65
Columbia Pictures		3.62
Monster Beverage		3.45
Nintendo		3.34
Star Wars		3.26
Spotify Music		3.22
Polaroid		3.13
Pokemon Go		3.04
Showtime		3.01
Converse		2.93
HBO		2.86
Comedy Central		2.76
Lush		2.74
NFL		2.64
Activision Blizzard		2.63
PlayStation		2.62
Paramount Pictures		2.59
Lego		2.58
Mitsubishi Motors		2.58
BBC		2.53
Guinness		2.53
Ubisoft		2.49
League of Legends		2.43
Red Bull		2.31