Billy Ray Cyrus

Billy Ray Cyrus

Country: US | Gender: male

Influence: 62.44% Fanbase: 48.79% Trending: 69.27% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

1,600,459

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:49:20 UTC

Genres

countrycountrycountry rockcontemporary country

Biography

Hailing from Flatwoods, Kentucky, Billy Ray Cyrus is a multi-talented artist known for his prowess as a left-handed guitar player, singer, songwriter, actor, and philanthropist. With a diverse musical background that spans Southern Gospel, Southern Rock, Bluegrass, Country, Rock 'n' Roll, Rhythm and Blues, and more, Cyrus has garnered numerous accolades including Grammy, CMA, BET, VMA, Billboard, and American Music Awards. His musical philosophy revolves around the belief that music has the power to change everything and encourages a mindset of creating without boundaries.

Cyrus's musical journey is fueled by his mantra that "Music changes everything" and his approach to creation which urges artists to think beyond conventional limitations, stating, "Don’t try to make music that fits inside the box, don’t try to make music that fits outside the box… make it like there is no box." For Cyrus, music serves as both his motivation and his inspiration, driving him to pick up a guitar and start a band in pursuit of his artistic vision.

Billy Ray Cyrus Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Billy Ray Cyrus reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is female-leaning (50%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 195,450 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Billy Ray Cyrus score 0.26%Low bucket.
Followers:1,600,459
Engagements:4,098
Rate:0.3%
Posts:171
Views:197,400
Avg Likes:2,289
Avg Comments:185
Avg Views:197,400

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,600,459 · Engagements 4,098 · Rate 0.3%
Posts 171 · Views 197,400 · Avg Likes 2,289 · Avg Comments 185 · Avg Views 197,400
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 30%
35-44: 12%
45-64: 9%
Largest: 18-24 (44%); next: 25-34 (30%)
Gender Split Female: 50%
Male: 50%
Non-binary/Other: 0%
Skews female (50%)
Top Countries UNITED STATES (35%)
BRAZIL (11%)
UNITED KINGDOM (4%)
NIGERIA (3%)
AUSTRALIA (3%)
Top regions: UNITED STATES (35%), BRAZIL (11%), UNITED KINGDOM (4%)
Platform Engagement Tiktok: 195,450 avg views/post · Youtube: 1,950 avg views/post Best reach: Tiktok 195,450 avg views; best engagement: Tiktok 2,128 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Billy Ray Cyrus

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Billy Ray Cyrus today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-22)

Total: 3,166,385

PLATFORM TOTAL %
Spotify Spotify 2,588,324 81.74%
Last.fm Last.fm 377,238 11.91%
Pandora Pandora 157,567 4.98%
Yandex Yandex 43,256 1.37%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 04:45:26 Old Town Road (feat. Young Thug & Mason Ramsey) - Remix P5 Hits Oslo, NO 150
2025-08-23 04:26:46 Old Town Road (feat. Billy Ray Cyrus) [Remix] KYW-AM Philadelphia, PA, US 2
2025-08-23 03:49:29 Achy Breaky Heart Radio 8 Nuremberg, DE 198
2025-08-23 03:49:02 Achy Breaky Heart Radioprimaton Schweinfurt, DE 195
2025-08-23 03:47:01 Achy Breaky Heart Unser Radio Deggendorf Passau, DE 196
2025-08-23 02:25:28 Old Town Road (feat. Billy Ray Cyrus) [Remix] KYW-AM Philadelphia, PA, US 4
2025-08-23 02:17:01 Old Town Road (feat. Young Thug & Mason Ramsey) - Remix Kiss FM Berlin, DE 128
2025-08-23 01:52:28 Old Town Road (feat. Young Thug & Mason Ramsey) - Remix Radio Impuls Cluj, RO 129
2025-08-23 01:14:56 Old Town Road (feat. Young Thug & Mason Ramsey) - Remix Avto Radio Sofia, BG 114
2025-08-23 00:32:16 Mama Said Knock You Out Paradise FM Saint Louis, SC 148

Popularity (2025-10-06)

Platform%
No data.

Trending Artist