
Billy Ray Cyrus
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,600,459
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:49:20 UTC
Genres
Biography
Cyrus's musical journey is fueled by his mantra that "Music changes everything" and his approach to creation which urges artists to think beyond conventional limitations, stating, "Don’t try to make music that fits inside the box, don’t try to make music that fits outside the box… make it like there is no box." For Cyrus, music serves as both his motivation and his inspiration, driving him to pick up a guitar and start a band in pursuit of his artistic vision.
Billy Ray Cyrus reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is female-leaning (50%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 195,450 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,600,459 · Engagements 4,098 · Rate 0.3% Posts 171 · Views 197,400 · Avg Likes 2,289 · Avg Comments 185 · Avg Views 197,400 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 44% 25-34: 30% 35-44: 12% 45-64: 9% |
Largest: 18-24 (44%); next: 25-34 (30%) |
Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
Top Countries |
UNITED STATES (35%) BRAZIL (11%) UNITED KINGDOM (4%) NIGERIA (3%) AUSTRALIA (3%) |
Top regions: UNITED STATES (35%), BRAZIL (11%), UNITED KINGDOM (4%) |
Platform Engagement | Tiktok: 195,450 avg views/post · Youtube: 1,950 avg views/post | Best reach: Tiktok 195,450 avg views; best engagement: Tiktok 2,128 avg likes |
Top Brand Affinities
Brand | Category | Score |
---|---|---|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Billy Ray Cyrus
The map shows every radio station that aired Billy Ray Cyrus today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-22)
Total: 3,166,385
PLATFORM | TOTAL | % | |
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2,588,324 | 81.74% |
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377,238 | 11.91% |
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157,567 | 4.98% |
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43,256 | 1.37% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-23 04:45:26 | Old Town Road (feat. Young Thug & Mason Ramsey) - Remix | P5 Hits | Oslo, NO | 150 |
2025-08-23 04:26:46 | Old Town Road (feat. Billy Ray Cyrus) [Remix] | KYW-AM | Philadelphia, PA, US | 2 |
2025-08-23 03:49:29 | Achy Breaky Heart | Radio 8 | Nuremberg, DE | 198 |
2025-08-23 03:49:02 | Achy Breaky Heart | Radioprimaton | Schweinfurt, DE | 195 |
2025-08-23 03:47:01 | Achy Breaky Heart | Unser Radio Deggendorf | Passau, DE | 196 |
2025-08-23 02:25:28 | Old Town Road (feat. Billy Ray Cyrus) [Remix] | KYW-AM | Philadelphia, PA, US | 4 |
2025-08-23 02:17:01 | Old Town Road (feat. Young Thug & Mason Ramsey) - Remix | Kiss FM | Berlin, DE | 128 |
2025-08-23 01:52:28 | Old Town Road (feat. Young Thug & Mason Ramsey) - Remix | Radio Impuls | Cluj, RO | 129 |
2025-08-23 01:14:56 | Old Town Road (feat. Young Thug & Mason Ramsey) - Remix | Avto Radio | Sofia, BG | 114 |
2025-08-23 00:32:16 | Mama Said Knock You Out | Paradise FM | Saint Louis, SC | 148 |
Popularity (2025-10-06)
Platform | % |
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No data. |