Billy Raffoul

Billy Raffoul

Country: CA | Gender: male

Influential: 54.34% Fanbase: 26.86% Trending: 68.09%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.44% • Very Strong

As of 2025-09-08

245,989

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 20:46:07 UTC

Genres

alternativealternativefolk & traditionalindie anthem-folk

Scores

Score: DMDB 54.30% | Fanbase 26.90% | Trending 68.10% | CAREER STAGE: MID_LEVEL

Biography

Billy Raffoul's music reflects his diverse range, from riff-powered rock anthems to introspective acoustic ballads on his 2023 album For All These Years. Hailing from Leamington, Ontario, Billy followed in his father's musical footsteps, gaining recognition with singles like "Driver" and EPs like The Running Wild EP before his acclaimed 2020 LP, A Few More Hours at YYZ. With over 100 million streams and accolades like the SOCAN Songwriting Prize and INDIES "Song of the Year," Billy has captivated audiences and critics alike, sharing stages with notable acts like Kings of Leon and Phoenix. To truly understand the depth of Billy Raffoul's artistry, one must listen to the varied sounds that define his musical journey.
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Billy Raffoul Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Billy Raffoul has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, ROMANIA. A female-leaning (55%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,642 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Live Nation, Woolworths, Scotiabank signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Billy Raffoul score 0.08%Low bucket.
Brand: Live NationBrand: WoolworthsBrand: Scotiabank
Followers:245,989
Engagements:187
Rate:0.1%
Posts:1,911
Views:2,800
Avg Likes:170
Avg Comments:23
Avg Views:2,800

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 245,989 · Engagements 187 · Rate 0.1%
Posts 1,911 · Views 2,800 · Avg Likes 170 · Avg Comments 23 · Avg Views 2,800
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 54%
25-34: 30%
35-44: 7%
13-17: 6%
Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split Female: 55%
Male: 45%
Non-binary/Other: 0%
Skews female (55%)
Top Countries UNITED STATES (20%)
BRAZIL (6%)
ROMANIA (6%)
GERMANY (5%)
CANADA (5%)
Top regions: UNITED STATES (20%), BRAZIL (6%), ROMANIA (6%)
Platform Engagement Instagram: 0 avg likes/post · Tiktok: 1,158 avg views/post · Youtube: 1,642 avg views/post Best reach: Youtube 1,642 avg views; best engagement: Tiktok 101 avg likes

Top Brand Affinities

Live Nation
Score: 21.44
Woolworths
Score: 15.53
Scotiabank
Score: 11.45
Amazon Music
Score: 10.19
Free People
Score: 7.15
Tim Hortons
Score: 6.07
iHeartRadio Music Awards
Score: 5.92
Verizon
Score: 5.80
Lollapalooza
Score: 5.67
Ableton
Score: 5.19
Pacific Northwest Wonderland
Score: 5.14
Chick-fil-A
Score: 5.00
Brand Category Score
Live Nation 21.44
Woolworths 15.53
Scotiabank 11.45
Amazon Music 10.19
Free People 7.15
Tim Hortons 6.07
iHeartRadio Music Awards 5.92
Verizon 5.80
Lollapalooza 5.67
Ableton 5.19
Pacific Northwest Wonderland 5.14
Chick-fil-A 5.00
Coors 4.74
Anthropologie 4.59
Budweiser 4.53
Bud Light 4.48
Showtime 4.39
Spotify Music 4.32
Margaritaville 4.32
American Eagle 4.28
Target 4.24
Coachella 4.18
Tomorrowland 4.16
NBC 3.73
Billabong 3.72
MTV 3.50
Paramount Pictures 3.43
Summit Entertainment 3.31
OLD NAVY 3.26
Dr. Martens 3.10
SoundCloud 3.09
The Witcher 3.02
Carhartt 2.93
Polaroid 2.84
Emporium 2.82
Lululemon Athletica 2.82
Busch 2.74
Kodak 2.74
Urban Outfitters 2.69
NHL 2.67
Philips 2.63
Walmart 2.48
Sunnies Studios 2.42
Airbnb 2.40
Geocaching 2.40
Tinder 2.34
Matrix 2.31
Guinness 2.29
Beats Electronics 2.27
Aperol 2.24

Official Profiles

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Artist: Billy Raffoul

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Billy Raffoul today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 06:04:18 Say Amen (feat. Billy Raffoul) Saules Radijas Šiauliai, LV 210

Popularity (2025-10-02)

Platform%
No data.