Billy Gibbons
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
444,145
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:44:38 UTC
Genres
Scores
Biography
Born in Houston in 1949, Gibbons' early influences ranged from Elvis Presley to bluesmen like Jimmy Reed. After forming bands like the Moving Sidewalks in the '60s, he eventually co-founded ZZ Top with Dusty Hill and Frank Beard. The trio's blend of boogie-blues rock and modern electronic sounds led to massive success, epitomized by the iconic album Eliminator. Gibbons' guitar prowess and distinctive style, coupled with his collection of rare guitars and diverse interests, have solidified his status as a music legend with a lasting impact on rock and blues.
Billy Gibbons speaks to 45-64 & 35-44 audiences with measurable traction in UNITED STATES, BRAZIL, FRANCE. Composition is heavily male (92%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (119,033 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Ampeg, Oldsmobile, Tagaz, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 444,145 · Engagements 3,817 · Rate 0.9% Posts 476 · Views 119,033 · Avg Likes 3,699 · Avg Comments 120 · Avg Views 119,033 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 35% 35-44: 26% 25-34: 26% 18-24: 12% |
Largest: 45-64 (35%); next: 35-44 (26%) |
| Gender Split |
Female: 8% Male: 92% Non-binary/Other: 0% |
Skews male (92%) |
| Top Countries |
UNITED STATES (27%) BRAZIL (10%) FRANCE (6%) UNITED KINGDOM (5%) GERMANY (5%) |
Top regions: UNITED STATES (27%), BRAZIL (10%), FRANCE (6%) |
| Platform Engagement | Instagram: 1,646 avg likes/post · Youtube: 119,033 avg views/post | Best reach: Youtube 119,033 avg views; best engagement: Youtube 2,053 avg likes |
Top Brand Affinities
Ampeg
Oldsmobile
Tagaz
MOOG
Live Nation
Akg
Pro Tools
Buick
Amazon Music
Pontiac
Sennheiser
Bonneville
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 70.88 |
| Oldsmobile | Automotive | 25.60 |
| Tagaz | Automotive | 24.37 |
| MOOG | Automotive | 22.99 |
| Live Nation | Entertainment | 22.57 |
| Akg | Audio & Music Gear | 18.24 |
| Pro Tools | Tools, DIY & Garden | 17.14 |
| Buick | Automotive | 16.90 |
| Amazon Music | Entertainment & Media | 14.49 |
| Pontiac | Automotive | 14.18 |
| Sennheiser | Audio & Music Gear | 13.87 |
| Bonneville | Apparel & Fashion | 11.49 |
| Harley-Davidson | Automotive | 9.72 |
| DeLorean Motor Company | Automotive | 7.36 |
| Cadillac | Automotive | 7.33 |
| Coors | Alcoholic Beverages | 6.38 |
| GMC | Automotive | 6.11 |
| Jack Daniels | Beverages | 6.05 |
| Smart | Technology | 5.81 |
| Jameson | Alcoholic Beverages | 5.32 |
| Margaritaville | Apparel & Fashion | 5.04 |
| Columbia Pictures | Entertainment | 4.99 |
| Ableton | Audio & Music Gear | 4.78 |
| Spotify Music | Entertainment & Media | 4.73 |
| Dodge | Automotive | 4.71 |
| Budweiser | Beverages | 4.63 |
| Pilsner Urquell | Alcoholic Beverages | 4.38 |
| Chevrolet | Automotive | 4.37 |
| iHeartRadio Music Awards | Entertainment | 4.21 |
| Ford | Automotive | 4.17 |
| Paramount Pictures | Entertainment & Media | 4.14 |
| MTV | Entertainment | 3.94 |
| Holden | Automotive | 3.85 |
| Jaguar | Automotive | 3.72 |
| Chrysler | Automotive | 3.71 |
| Leica | Cameras & Photography | 3.69 |
| Guinness | Alcoholic Beverages | 3.57 |
| Monster Beverage | Beverages | 3.56 |
| NHL | Sports & Outdoors | 3.47 |
| Hot Wheels | Toys & Games | 3.37 |
| Warner Bros | Entertainment | 3.26 |
| Omega | Jewelry & Watches | 3.19 |
| Rover | Automotive | 3.09 |
| Yamaha | Consumer Electronics | 3.08 |
| Alfa Romeo | Automotive | 3.08 |
| Aston Martin | Automotive | 2.98 |
| Busch | Beverages | 2.72 |
| Star Wars | Entertainment | 2.69 |
| Kodak | Cameras & Photography | 2.67 |
| Lollapalooza | Entertainment | 2.66 |
Official Profiles
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LoginArtist: Billy Gibbons
The map shows every radio station that aired Billy Gibbons today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-19)
Total: 305,059
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
305,059 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 05:11:55 | Livin' It Up Down In Texas | Antyradio | Bedzin, PL | 225 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |