Bill Ryder-Jones
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
26,689
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 20:46:47 UTC
Genres
Scores
Biography
Influenced by iconic musicians like Ennio Morricone and Jonny Greenwood, Ryder-Jones has explored different musical styles throughout his career. His introspective albums, such as the acclaimed West Kirby County Primary and the reflective Yawn, showcase his ability to create deeply affecting music. His fifth solo album, Iechyd Da, released in 2024, further demonstrates his musical prowess with its emotionally resonant and diverse collection of songs that draw on various sonic themes from his extensive career.
Bill Ryder-Jones is a clear fit for 25-34 & 18-24 audiences with strength across UNITED KINGDOM, UNITED STATES, FRANCE. The audience is heavily male (65%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (3,341 avg views per post); Instagram builds the community layer. Affinity data highlights Fred Perry, Carling, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 26,689 · Engagements 528 · Rate 2.0% Posts 1,974 · Views 3,341 · Avg Likes 525 · Avg Comments 16 · Avg Views 3,341 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 32% 35-44: 14% 45-64: 10% |
Largest: 25-34 (41%); next: 18-24 (32%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED KINGDOM (73%) UNITED STATES (6%) FRANCE (2%) ITALY (2%) IRELAND (1%) |
Top regions: UNITED KINGDOM (73%), UNITED STATES (6%), FRANCE (2%) |
| Platform Engagement | Instagram: 493 avg likes/post · Youtube: 3,341 avg views/post | Best reach: Youtube 3,341 avg views; best engagement: Instagram 493 avg likes |
Top Brand Affinities
Fred Perry
Carling
Mixcloud
MOOG
ITV
Waitrose
Tate Modern
Umbro
Morrisons
Barbour
Stone Island
All Saints
| Brand | Category | Score |
|---|---|---|
| Fred Perry | 44.60 | |
| Carling | 25.46 | |
| Mixcloud | 23.22 | |
| MOOG | 19.42 | |
| ITV | 17.64 | |
| Waitrose | 15.41 | |
| Tate Modern | 15.15 | |
| Umbro | 14.82 | |
| Morrisons | 13.43 | |
| Barbour | 12.35 | |
| Stone Island | 11.92 | |
| All Saints | 11.75 | |
| Guinness | 11.71 | |
| Deliveroo | 11.69 | |
| Carlsberg | 11.66 | |
| Marks & Spencer | 11.39 | |
| Peroni | 10.94 | |
| Sennheiser | 10.88 | |
| Amazon Music | 10.76 | |
| Vauxhall | 10.27 | |
| Clarks | 10.04 | |
| Sainsbury's | 9.69 | |
| Tesco | 9.14 | |
| Dr. Martens | 9.04 | |
| Paul Smith | 8.65 | |
| BBC | 7.29 | |
| Spotify Music | 7.18 | |
| Vivienne Westwood | 6.61 | |
| Selfridges | 6.53 | |
| Ableton | 6.33 | |
| Pilsner Urquell | 5.78 | |
| Topshop | 5.52 | |
| Aperol | 5.36 | |
| Kodak | 5.35 | |
| ASOS | 5.02 | |
| ALDI | 4.78 | |
| LG Group | 4.76 | |
| SoundCloud | 4.23 | |
| Emporium | 4.18 | |
| Baileys | 4.12 | |
| Polaroid | 3.95 | |
| Columbia Pictures | 3.95 | |
| Showtime | 3.90 | |
| Bethesda Softworks | 3.79 | |
| Urban Outfitters | 3.71 | |
| Lush | 3.70 | |
| Leica | 3.63 | |
| Lollapalooza | 3.53 | |
| Sunnies Studios | 3.52 | |
| Warner Bros | 3.43 |
Official Profiles
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LoginArtist: Bill Ryder-Jones
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 05:08:20 | I Hold Something In My Hand | SR 2 KulturRadio | Bliestal, DE | 172 |
| 2025-08-21 02:23:24 | I Know That It’s Like This (Baby) | Radio Campus Lille | Lille, FR | 255 |
| 2025-08-21 01:20:14 | Wild Swans | Radio X | Basel, CH | 257 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |