Bilderbuch

Bilderbuch

Country: AT

Influential: 53.79% Fanbase: 36.31% Trending: 62.53%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 56.88% • Very Strong

As of 2025-08-16

172,579

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

Updated 2025-10-03 17:14:55 UTC

Genres

popgerman popvienna indieaustrian popindie poprockgerman rockrockalternativealternativeindie rock

Scores

Score: DMDB 53.80% | Fanbase 36.30% | Trending 62.50% | CAREER STAGE: MID_LEVEL

Biography

Bilderbuch, the renowned German-speaking art-pop band, seamlessly blend classic and modern sounds to capture a global audience, amassing over 250 million streams since their formation in 2005. With a unique pop flair and distinctive style, the band, consisting of Maurice Ernst, Michael Krammer, Peter Horazdovsky, and Philipp Scheibl, has garnered international recognition, from performing on The Rolling Stones' stadium tour to providing the soundtrack for VERSACE's London Fashion Week runway. Their ability to constantly surprise and innovate keeps fans eagerly anticipating their next musical direction, ensuring their place as a dynamic force in the music industry.
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Bilderbuch Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Bilderbuch has momentum with 18-24 & 25-34 audiences—particularly in GERMANY, AUSTRIA, SWITZERLAND. A heavily male (61%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,663 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Impericon, Stiegl, Augustiner Helles signals obvious wins in Merchandise collaborations with fashion brands, Exclusive vinyl releases, Limited edition concert tickets. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bilderbuch score 2.27%Strong bucket.
Brand: ImpericonBrand: StieglBrand: Augustiner Helles Product: Merchandise collaborations with fashion brandsProduct: Exclusive vinyl releasesProduct: Limited edition concert tickets
Followers:172,579
Engagements:3,918
Rate:2.3%
Posts:159
Views:2,663
Avg Likes:3,914
Avg Comments:40
Avg Views:2,663

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 172,579 · Engagements 3,918 · Rate 2.3%
Posts 159 · Views 2,663 · Avg Likes 3,914 · Avg Comments 40 · Avg Views 2,663
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 45%
25-34: 33%
35-44: 11%
13-17: 6%
Largest: 18-24 (45%); next: 25-34 (33%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries GERMANY (49%)
AUSTRIA (27%)
SWITZERLAND (3%)
UNITED STATES (3%)
RUSSIA (2%)
Top regions: GERMANY (49%), AUSTRIA (27%), SWITZERLAND (3%)
Platform Engagement Instagram: 3,827 avg likes/post · Youtube: 2,663 avg views/post Best reach: Youtube 2,663 avg views; best engagement: Instagram 3,827 avg likes

Top Brand Affinities

Impericon
Apparel & Fashion
Score: 56.88
Stiegl
Beverages
Score: 51.44
Augustiner Helles
Alcoholic Beverages
Score: 21.56
Edeka
Grocery & Pantry
Score: 18.76
Zalando
Apparel & Fashion
Score: 14.91
Beck`s
Alcoholic Beverages
Score: 14.42
MOOG
Automotive
Score: 13.99
Gamescom
Gaming & Esports (Software/Titles)
Score: 13.82
Hummel
Apparel & Fashion
Score: 13.31
Sennheiser
Audio & Music Gear
Score: 11.82
Braun
Consumer Electronics
Score: 10.89
Lollapalooza
Entertainment
Score: 10.71

Recommendations

Products & Services
  • Merchandise collaborations with fashion brands
  • Exclusive vinyl releases
  • Limited edition concert tickets
  • Collaborative music projects with influencers
  • Music-themed art installations
  • Sponsorship of music festivals
  • Interactive online concerts
  • Behind-the-scenes content for fans
Marketing Angles
  • Highlight the band's unique blend of classic and modern sounds
  • Leverage their fashion week connections for brand partnerships
  • Engage fans with innovative and surprising content
  • Promote their international recognition and collaborations
  • Utilize their indie pop and rock roots to attract niche audiences
  • Focus on their dynamic presence in the music industry
Content Themes
  • Behind-the-scenes looks at music creation
  • Fan stories and testimonials
  • Fashion and style inspiration from the band
  • Live performance snippets
  • Collaborative projects with other artists
  • Interactive Q&A sessions with band members
Partnership Brands
  • Impericon
  • Zalando
  • Stiegl
  • Sennheiser
  • Lollapalooza
  • Urban Outfitters
  • Dr. Martens
  • Beats Electronics
  • HBO
  • Red Bull
  • Acne Studios
  • IKEA
  • Lufthansa
  • Polaroid
  • Fujifilm
  • SoundCloud
  • Spotify Music
  • Tinder
  • Airbnb
  • Vans
Brand Category Score
Impericon Apparel & Fashion 56.88
Stiegl Beverages 51.44
Augustiner Helles Alcoholic Beverages 21.56
Edeka Grocery & Pantry 18.76
Zalando Apparel & Fashion 14.91
Beck`s Alcoholic Beverages 14.42
MOOG Automotive 13.99
Gamescom Gaming & Esports (Software/Titles) 13.82
Hummel Apparel & Fashion 13.31
Sennheiser Audio & Music Gear 11.82
Braun Consumer Electronics 10.89
Lollapalooza Entertainment 10.71
Acne Studios Apparel & Fashion 8.71
Lufthansa Travel & Hospitality 8.20
Heinz Food & Snacks 7.82
Tate Modern Entertainment & Media 7.68
Ableton Audio & Music Gear 7.66
Polaroid Cameras & Photography 6.90
Aperol Alcoholic Beverages 6.29
Leica Cameras & Photography 6.17
Dr. Martens Apparel & Fashion 5.20
Kodak Cameras & Photography 4.96
Olympus Cameras & Photography 4.55
Carhartt Apparel & Fashion 4.14
Fujifilm Cameras & Photography 3.83
Spotify Music Entertainment & Media 3.65
Urban Outfitters Apparel & Fashion 3.32
Tinder Technology 3.30
IKEA Home & Furniture 3.21
Vans Footwear 3.19
Busch Beverages 3.12
SoundCloud Entertainment & Media 3.02
ASOS Apparel & Fashion 2.86
Faber-Castell Books, Stationery & Office 2.78
A Game of Tones Entertainment 2.77
Red Bull Beverages 2.75
Beats Electronics Audio & Music Gear 2.72
Airbnb Travel & Hospitality 2.69
MTV Entertainment 2.65
Ray-Ban Accessories (Bags, Eyewear, Etc.) 2.10
Travelgram Travel & Hospitality 1.97
Levi's Apparel & Fashion 1.95
Converse Footwear 1.90
The North Face Apparel & Fashion 1.88
New Balance Footwear 1.88
Vogue Apparel & Fashion 1.82
Sony Consumer Electronics 1.80
HBO Entertainment & Media 1.77
Porsche Automotive 1.75
Star Wars Entertainment 1.74

Official Profiles

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Artist: Bilderbuch

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-23)

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Aired At Song Station Location Duration (s)
2025-08-23 03:27:41 Baba ORF Hitradio Ö3 Vienna, AT 188

Popularity (2025-10-02)

Platform%
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